Mustard TV
| Headquarters | Prospect House, Rouen Road, Norwich, NR1 1RE |
|---|---|
| Ownership | |
| Owner | Archant Community Media Ltd |
Mustard TV is a local television station based in Norwich, Norfolk. It broadcasts to over 400,000 people, covering Norwich and much of Norfolk reaching Cromer in the north of the county, Dereham to the west and parts of south Norfolk and north Suffolk. It is a wholly owned subsidiary of regional media group Archant.[1]
History
2012
On 23 May 2012 the media regulator Ofcom extended the invitation for local operators in cities across the United Kingdom to operate a new local television service in their area. On 19 September 2012 the regional publisher Archant were revealed as the winner of the licence, at the time proposing a television service which would run from 6am until midnight each day.[2]
2014
- 24 March - Mustard TV started broadcasting on Freeview channel 8 OFF and was the second local TV station to launch in the UK. It offers a programme catch up service on its website and plans to launch on Virgin Media, channel 159 before the end of 2014.
- September - Ofcom announced that Mustard TV had won the licence to operate the local TV service[3] for the Norwich area to be broadcast on Channel 7. It is set to become one of nineteen new stations to launch across the country.[4]
2015
- 23 March - the station received widespread press attention after broadcasting an exchange between Helen McDermott and Darren Eadie in which an obscene word was used. The clip was not intended for broadcast but was aired accidentally. The station was forced to apologise.[5]
- 28 July - Mustard TV was set to broadcast a live pre-season Norwich City friendly against West Ham. However, the live feed failed due to a satellite problem. Instead, the channel broadcast a blank screen bearing the words: "Sorry, we're having some technical difficulties. We'll be back with you as soon as we can". A recording of the match went out around 90 minutes later. An apology was later issued by managing director Fiona Ryder.[citation needed]
2016
- 5 April - Mustard TV to move from OFF Channel 8 to ON Channel 7
- 1 May - Mustard TV 24 Hours Norwich News Wire
Programming
Mustard TV broadcasts a wide range of local programming including news, current affairs, entertainment, culture, sports, property and cookery.[6]
The station broadcasts 90 minutes of local news from Mustard TV's Norwich studio every weekday evening. The Mustard Show is a nightly magazine show on local life, comedy, drama, game shows, culture, arts and human interest stories is one of its flagship programmes, airing at 6.30pm on Monday, Tuesday, Thursday and Friday evenings. Presenters include NCFC football player Darren Eadie, former ITV Anglia presenter Helen McDermott, BBC Radio Norfolk breakfast presenter Nick Conrad, and Future Radio presenter Beth Davison. On Wednesday evenings the station airs 'This Week' where a panel of local guests answer questions on local issues.
Studios
Mustard TV and its studios are based at Prospect House, Rouen Road in Norwich at Archant's headquarters.
References
- Notes
- ^ Audience data for Local TV channels across England, Wales & N. Ireland are measured and reported together, as "Local TV Macro Network".
- Sources
- ^ BBC News (24 March 2014). "Norwich local TV Service launches on Freeview". BBC News. Retrieved 24 March 2014.
- ^ New TV station comes to Norwich as Ofcom gives green light to Mustard - EDP
- ^ Ofcom (6 February 2013). "Licensing Local Television – Statement". Ofcom. Retrieved 6 February 2013.
- ^ Ofcom (1 March 2013). "Ofcom awards second set of local TV licences". Ofcom.
- ^ http://www.telegraph.co.uk/news/media/11506950/Local-TV-station-aired-four-letter-word-before-watershed.html
- ^ Parr, Jonathan (14 November 2014). "Is local television working?". Royal Television Society. Retrieved 14 November 2014.