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Mustard TV

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Mustard TV
HeadquartersProspect House, Rouen Road, Norwich, NR1 1RE
Ownership
OwnerArchant Community Media Ltd

Mustard TV is a local television station based in Norwich, Norfolk. It broadcasts to over 400,000 people, covering Norwich and much of Norfolk reaching Cromer in the north of the county, Dereham to the west and parts of south Norfolk and north Suffolk. It is a wholly owned subsidiary of regional media group Archant.[1]. The production team and studios can be found at Prospect House, Rouen Road in Norwich at Archant's headquarters.

History

2012

On 23 May 2012 the media regulator Ofcom extended the invitation for local operators in cities across the United Kingdom to operate a new local television service in their area. Two rival bids were lodged - one from regional publisher Archant and the other from NR One which was headed up by former ITV Anglia presenter Kevin Piper. On 19 September 2012 Archant was revealed as the winner of the licence, originally proposing a television service which would run from 6am until midnight each day.[2]

2014

Mustard TV launched on Freeview on Channel 8 on 24 March 2014. It was was the second local television station to launch in the UK. It offered a catch-up service on the Mustard TV website, and by the end of the year had extended its reach by launching on Virgin Media too.

2015

The station received some controversy in its earlier years with widespread press attention in March 2015 after accidentally broadcasting an exchange between presenters Helen McDermott and Darren Eadie where an obscene word was used.[3]. In July 2015 it also experienced technical difficulties in trying to broadcast a live pre-season Norwich City friendly against West Ham. A recording of the match went out around 90 minutes later with bosses forced to apologise for the technical hitch.[4]

2016

On 5 April 2016, following the closure of BBC Three on Freeview Mustard TV and other local television stations moved from Channel 8 to Channel 7. At the start of May the station moved to broadcasting a 24-hour 'Norwich News Wire' when it was not broadcasting programming. The station also started streaming some of its live studio programming on its YouTube channel 'Norfolk Now'[5].

Programming

Mustard TV broadcasts a wide range of local programming including news, current affairs, entertainment, culture, sports, property and cookery.[6]

The station broadcasts 90 minutes of local news from Mustard TV's Norwich studio every weekday evening. These shows include:

  • Mustard News - airing every hour on a weekday evening from the Mustard TV studios, the station promises to devote roughly five times as much airtime to Norwich than the existing coverage provided by BBC LOook East and ITV Anglia
  • The Mustard Show - a nightly magazine show on local life, comedy, drama, game shows, culture, arts and human interest stories is one of its flagship programmes, airing at 6.30pm on Monday, Tuesday, Thursday and Friday evenings. Presenters include NCFC football player Darren Eadie, former ITV Anglia presenter Helen McDermott, BBC Radio Norfolk breakfast presenter Nick Conrad, and Future Radio presenter Beth Davison.
  • This Week - A panel of local guests answer questions on local issues. This airs in the 6.30pm slot usually occupied by The Mustard Show.
  • The Pink Un Show - During the football season The Pink Un Show airs on a Wednesday evening for NCFC fans. The show is usually fronted by The Pink Un reporter Michael Bailey, and features a panel of guests talking about the club's performance.

References

Notes
  1. ^ Audience data for Local TV channels across England, Wales & N. Ireland are measured and reported together, as "Local TV Macro Network".
Sources
  1. ^ BBC News (24 March 2014). "Norwich local TV Service launches on Freeview". BBC News. Retrieved 24 March 2014.
  2. ^ New TV station comes to Norwich as Ofcom gives green light to Mustard - EDP
  3. ^ http://www.telegraph.co.uk/news/media/11506950/Local-TV-station-aired-four-letter-word-before-watershed.html
  4. ^ Mustard TV apologises over Norwich City coverage - EDP
  5. ^ Norfolk Now YouTube Channel
  6. ^ Parr, Jonathan (14 November 2014). "Is local television working?". Royal Television Society. Retrieved 14 November 2014.
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