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Kuai Kuai culture

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A bag of Kuai Kuai is next to a desktop PC. Some people believes that if the snack is placed around the server, it will bless the machine to run smoothly.

The Kuai Kuai culture is a phenomenon in Taiwan to put the brand snack "Kuai Kuai" next to machines.The people who do this believe that as the name of the snack "Kuai Kuai" stands for "obedient" or "well-behaved", so it will make the device functions properly. The Kuai Kuai should not be expired, and the bags should only be the green ones, if other flavors such as yellow or red bags may even lead to counter effects. And no matter how hungry you are, you shall not open the snack to consume, or the device may go wrong. Influenced by the culture, Kuai Kuai is the only food that one may bring into a server room, and is widely placed on the top or inside of factory production lines, computer mainframes, computer rooms, intensive care centers, data centers, ATMs, police stations, ticket booths, and satellite models.

Culture influence

Kuai Kuai Company Limitedis established in 1968. The company produces mainly cookies and puff corn snacks. Kuai Kuai is also the snack with the same name as the company.[1] It is a puff corn product. It was as documented as early as 2008, the idea of "put Kuai Kuai next to a device to bless the equipment works properly".[2] The idea is not only the informal convention of the information industry in Taiwan, but it also expands to other fields of industries.[3] Kuai Kuai is now placed next to the devices of server rooms, ATMs[4][5][6][7], ticket booths[8], control systems[9], toll booth[10]. Also it was seen in places such as a computer center[11], a social affairs bureau[12], an architecture of sustainability[13], a police station[14], a hospital[15], a office of nursing, Center of domestic violence and sexual assault prevention, a cutting room, a theater[8], household registration offices [16]and examination hall for national tests[17]. It is also the rare cases of food that one can bring to a computer room.[11][18][3]

The culture is seen by some people as superstition, but some others believe it whole-heartedly.[19][20] "I write my name (on the bag) and I am not fooling around.", the movie director Chi Po-lin once even stated.[8] However, the vice professor of Taipei City University of Science and Technology Jiang Tsan-Teng(江燦騰) points out the stable system from Kuai Kuai may be a coincidence, the snack is only a placebo for the staff.[10]

Convention

File:三包不同口味的乖乖.jpg
Three different flavors of Kuai Kuai, from the left to the right are five spiced (yellow), coconut milk (green), and chocolate (red). It is said that only the green one that is "effective".

The way to place Kuai Kuai is rather rigid, because the indication light of no error is green, the snack bag should be only the green one(coconut flavor) then yellow or red ones which represents abnormality. [21][22][23] For instance, in May 2017 when the season of collecting consolidated income taxes, Ministry of Finance in Taiwan tried to place Kuai Kuai to save the overwhelmed operational system due to overload access. [24] However, they bought the yellow cover bag and was criticized by the netizen in Taiwan.[25] The congress person of Kuomintang Lu Shiow-Yen(盧秀燕) also mentioned this to the Ministry of Finance when reviewing drafts of acts that the Ministry shall keep up with the convention and not make mistakes with the color of the bag.[26] On the other side, the snack company propose another theory: green bags are for electronic devices and computer rooms. Yellow bags stands for gold and fortunes, so it is more welcome in financial and banking industry. The red bags stands for love, so the company sell limited coverage when in Valentine's Day or Mother's Day.[25]

One shall be aware of not only the color difference but also the expiration date. One shall not place expired Kuai Kuai, it shall be replaced immediately if it is over the expiration data.[25] One shall also watch if the bag is damaged in case the interior food is consumed by cockroaches or mice.[8] One shall not consume the snack or replace it at will. There are news in Taiwan that the abnormality or accidents happened due to the snacks was eaten by people. [27][28][29][30]

Partnerships

The five spiced flavored Kuai Kuai on a conveyer belt, it is hoped to bless the productivity by lowering the malfunction of the equipment, however it may cause counter-effect by placing the yellow Kuai Kuai.

The location of placing Kuai Kuai is often related to the machinary equipments, so it is seen to be a part of Supply chain in the information industry in Taiwan.[31] In 2016, the earthquake in Kaosiung damaged the production line of TSMC in Southern Taiwan Science Park, and the TSMC engineers ordered special edition of Kuai Kuai after they repaired the production line to the company staff. On the bag it is customized printed "FAB14A 222K limited edition" (FAB14A 222K限定) and the mascot of the factory Black-faced spoonbill, the limited edition bag was once on the internet with 20 times higher of the ordinary price of the same amount of snacks. After the event, other information companies also come to Kuai Kuai company for custom made edition.[32][31] For example, Microsoft in Taiwan has collaborated with Kuai Kuai as the special edition of the "Peacock rice puff" (孔雀香酥脆)[33]; in March 2017, Taoyuan Airport MRT was opened, the MRT made 60,000 green bags that print "Just take the MRT, it saves time" (乖乖搭捷運，省時又快捷) to general publics[34][1][35]; Chung-Hua Bank also collaborate with Kuai Kuai to produce golden bags of five spiced flavor.[36][37]

In June 2017, the German theme park Europa-Park announced the opening of a flying theater "VOLETARIUM", Kuai Kuai snacks was placed in the center of the press conference stage. The park introduce the snack particularly stated "it's a extra ordinary tradition from Taiwan", the company, which is 負責飛行劇院的智崴資訊則表示所有設在臺灣海外的遊戲設備都會擺放乖乖，將乖乖放在主機旁的行為也被載明於合約之中[38][9]。當首個由臺灣自主研發的光學遙測衛星福爾摩沙衛星五號發射前，臺灣國家實驗研究院的工作團隊將乖乖圍繞著衛星模型擺放，以祈衛星能順利升空[39][21][32]。而乖乖公司也與國家太空中心合作，推出包裝上印有「太空浩瀚無垠，乖乖盡收眼底」的乖乖。[40]

References

  1. ^ a b 李至和 (2017-06-05). "乖乖總座專訪／乖乖放膽玩 變話題製造機" (in Chinese (Taiwan)). 經濟日報. Retrieved 2017-09-15.
  2. ^ "網路系統業 拜「綠乖乖」求順暢". 民視. 2008-08-12. {{cite news}}: |access-date= requires |url= (help)
  3. ^ a b 鄒秀明,蘇湘雲 (2011-10-28). "乖乖的神力 資訊界到機場都信". 聯合報. p. A16版. Archived from the original on 2011-10-29. Retrieved 2014-07-08.
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  5. ^ 邱瑞杰 (2011-10-28). "提款機常故障 維修者祭出乖乖牌". Upaper. p. 2版. {{cite news}}: |access-date= requires |url= (help)
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  8. ^ a b c d 游振昇、陳秋雲、張弘昌 (2017-06-17). "齊柏林也信的「乖乖」大神 連警察也跟著拜" (in Chinese (Taiwan)). 聯合報. Retrieved 2017-09-15.
  9. ^ a b 蕭文康 (2017-06-02). "歐洲最大飛行劇院開幕 台灣「乖乖」意外吸睛" (in Chinese (Taiwan)). 蘋果日報. Retrieved 2017-09-15.
  10. ^ a b 李姿慧 (2011-08-11). "求ETC順暢 遠通拜乖乖" (in Chinese (Taiwan)). 蘋果日報. Retrieved 2017-09-17.
  11. ^ a b 蕭文康 (2011-01-20). "明新機房 供奉「乖乖」防故障" (in Chinese (Taiwan)). 聯合報. Archived from the original on 2017-09-15. Retrieved 2017-09-15. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
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  15. ^ 陳清芳 (2014-08-09). "醫界普渡供品 綠色乖乖保平安". 中央社. Retrieved 2014-08-11.
  16. ^ 蔡淑媛 (2017-09-06). "七月祭拜好兄弟 戶政所、動物醫院拜「這個」" (in Chinese (Taiwan)). 自由時報. Retrieved 2017-09-15.
  17. ^ 曹以會 (2013-07-19). "最大電腦化國考 保佑「乖乖」別當機". 聯合報. Archived from the original on 2014-07-08. Retrieved 2014-07-08.
  18. ^ 王宏仁 (2017-09-08). "與其擺乖乖，不如考慮資安險". iThome Weekly電腦報: 4.
  19. ^ 王秉慎 (2011-03-15). "不用乖乖，IT也能當好朋友" (in Chinese (Taiwan)). 網管人. Retrieved 2017-09-15.
  20. ^ Twelve (2016-12-01). "吃飯的工具只餵乖乖不夠，要誠心供奉謝恩" (in Chinese (Taiwan)). 癮科技. Retrieved 2017-09-15.
  21. ^ a b 彭清仁 (2017-08-28). "工程師愛綠乖乖 中元普渡供品" (in Chinese (Taiwan)). 鉅亨網. Retrieved 2017-09-15.
  22. ^ 尼瑪來了 (2016-04-22). "不能吃，但一定要擺！台灣工程師的「乖乖傳奇」" (in Chinese (Taiwan)). 聯合新聞網. Retrieved 2017-09-15.
  23. ^ 彭清仁 (2011-07-31). "七月禁忌工程師也不能免俗 機房拜乖乖求運轉順利" (in Chinese (Taiwan)). 中廣新聞網. Retrieved 2017-09-17.
  24. ^ 陳雲上 (2017-05-01). "拜「乖乖」也無效！報稅系統才修好又不穩" (in Chinese (Taiwan)). 聯合報. Retrieved 2017-09-15.
  25. ^ a b c "報稅系統一再出包 網友說財政部買錯乖乖口味了" (in Chinese (Taiwan)). 聯合新聞網. 2017-05-03. Retrieved 2017-09-15.
  26. ^ 林昱均 (2017-05-10). "報稅送乖乖 系統卻不乖？ 立委：顏色不對啦" (in Chinese (Taiwan)). 今日新聞. Retrieved 2017-09-15.
  27. ^ 余宗翰 (2017-07-19). "乖乖不是有拜就乖 還須注意這3個禁忌" (in Chinese (Taiwan)). knowing. Retrieved 2017-09-15.
  28. ^ 廖學賢 (2014-07-08). "有"擺"有保庇! "乖乖"擋死亡車禍" (in Chinese (Taiwan)). 中華電視公司. Retrieved 2017-09-15.
  29. ^ 廖淑玲 (2014-07-08). "有「擺」有保庇？5包乖乖讓車禍絕跡". 自由時報. Retrieved 2014-07-08.
  30. ^ "有「擺」有保庇？交通隊放5包綠色乖乖 讓死亡車禍絕跡". 三立新聞. 2014-07-08. Retrieved 2014-07-08.
  31. ^ a b Atkinson (2017-07-20). "放一包綠色乖乖，保佑機台不當機！乖乖成科技業另類供應鏈" (in Chinese (Taiwan)). 科技新報. Retrieved 2017-09-15.
  32. ^ a b 陳瑞霖 (2017-07-19). "乖乖也來助陣，福衛五號啟程前往美國等待 8 月發射" (in Chinese (Taiwan)). 科技新報. Retrieved 2017-09-15.
  33. ^ 彭子豪 (2016-12-04). "微軟乖乖合作 資訊月推Office 365聯名包" (in Chinese (Taiwan)). 經濟日報. Retrieved 2017-09-15.
  34. ^ 張允曦 劉懿萱 張智鈞 蔡宗儒 黃俊維 (2017-03-02). "機捷正式通車！送旅客「乖乖」 祈營運順暢" (in Chinese (Taiwan)). TVBS. Retrieved 2017-09-15.
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  40. ^ 曾婉婷 (2017-07-19). "祈求福衛五號發射順利！乖乖推花生紀念版 家樂福限2萬包" (in Chinese (Taiwan)). ettoday. Retrieved 2017-09-15.
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