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Doug Bowser

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Doug Bowser is an American businessman and the current Senior Vice President of Sales and Marketing at Nintendo of America.[1][2]

On February 21, 2019, it was announced that he would be replacing the outgoing Reggie Fils-Aimé as the president and chief operating officer of Nintendo of America in April.[2] The announcement was met with humorous reaction online, stemming from the fact that Bowser's surname is also shared by a character from the Mario franchise, with BBC referring the news as "one of the most charming cases of nominative determinism ever".[3][4][5]

References

  1. ^ Farrell, Paul (2019-02-21). "Doug Bowser: 5 Fast Facts You Need to Know". Heavy.com. Retrieved 2019-02-22.
  2. ^ a b "Nintendo of America's Reggie Fils-Aime to Retire: Doug Bowser Named New President". www.businesswire.com. 2019-02-21. Retrieved 2019-02-22.
  3. ^ Lee, Dave (2019-02-21). "Bowser takes over at Nintendo of America". Retrieved 2019-02-22.
  4. ^ Webb, Kevin. "Nintendo of America's new president is named Bowser, and everyone is making the same jokes". Business Insider. Retrieved 2019-02-22.
  5. ^ Grayson, Nathan. "The Internet Reacts To Bowser Taking Over Nintendo". Kotaku. Retrieved 2019-02-22.
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