Doug Bowser

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Doug Bowser
Born (1965-08-28) August 28, 1965 (age 54)
Alma materUniversity of Utah
OccupationPresident of Nintendo of America
Years active1984–present
EmployerNintendo (2015–present)

Doug Bowser (born August 28, 1965) is an American businessman. He currently serves as the president of Nintendo of America, succeeding Reggie Fils-Aimé since 2019, and has previously worked at Procter & Gamble and Electronic Arts.

Early career[edit]

Prior to working at Nintendo, Bowser worked at Procter & Gamble from 1984 to 2007, which included director of customer marketing for the Latin American region from 1998 to 2004, and was the company's Safeway customer team from 2004 to 2007. Bowser worked at Electronic Arts from 2007 through 2015, serving as vice president of global demand planning.[1][2][3]


Bowser joined Nintendo in 2015 as the vice president of sales and marketing, and was promoted to senior vice president of sales and marketing in mid-2016, where he oversaw the promotion and release of the Nintendo Switch within North America.[4][5]

In February 2019, Nintendo of America's president and chief operating officer Reggie Fils-Aimé announced his retirement, and Bowser was named as his replacement for the company's president in April 2019.[6] In addition to these duties, Bowser represents Nintendo for the Entertainment Software Association.[7]

The fact that Bowser shares his surname with the main antagonist of the Mario franchise, Bowser, had drawn interest when Bowser was first hired by Nintendo,[8] and drew further humorous reactions online upon his promotion to president.[9][10] The BBC referred to the news as "one of the most charming cases of nominative determinism ever".[11] Nintendo referenced the name similarity as a joke during their E3 2019 Nintendo Direct presentation.[12] Bowser said he has no issues when such jokes are made, stating "It’s a signal to me that we have an amazing, passionate following, and our fans are embracing it. It’s ironic that we share the same name, and there are times when it’ll be fun and we’ll play with it, but we’re two very, very different characters. I’m not tired of it at all though."[13]


  1. ^ Brunsman, Barrett J. (February 22, 2019). "P&G veteran tapped as president of Nintendo of America". American City Business Journals. Retrieved April 7, 2020.
  2. ^ Farrell, Paul (February 21, 2019). "Doug Bowser: 5 Fast Facts You Need to Know". Retrieved May 4, 2019.
  3. ^ "Doug Bowser". LinkedIn.
  4. ^ Gremlich, Krista (February 21, 2019). "Nintendo of America's Doug Bowser to Take Over as President". Bloomberg.
  5. ^ MacDonald, Keza (February 21, 2019). "Bowser takes over at Nintendo in US after Fils-Aime's 13-year reign". The Guardian. ISSN 0261-3077. Retrieved February 24, 2019.
  6. ^ "Nintendo of America's Reggie Fils-Aime to Retire: Doug Bowser Named New President". Business Wire. February 21, 2019. Retrieved February 22, 2019.
  7. ^ Shanley, Patrick (January 17, 2020). "Missing Sony, E3 Moves Ahead Without One of Its Biggest Backers". The Hollywood Reporter. Retrieved April 7, 2020.
  8. ^ Hern, Alex (May 21, 2016). "Nintendo hires Bowser. Really". The Guardian. Retrieved April 7, 2020.
  9. ^ Webb, Kevin. "Nintendo of America's new president is named Bowser, and everyone is making the same jokes". Business Insider. Retrieved February 22, 2019.
  10. ^ Grayson, Nathan. "The Internet Reacts To Bowser Taking Over Nintendo". Kotaku. Retrieved February 22, 2019.
  11. ^ Lee, Dave (February 21, 2019). "Bowser takes over at Nintendo of America". BBC. Retrieved February 22, 2019.
  12. ^ Good, Owen S. (June 11, 2019). "At E3, Nintendo riffs on Doug Bowser's name in the best way". Polygon. Vox Media. Retrieved June 11, 2019.
  13. ^ Segerra, Lisa Marie (June 18, 2019). "Nintendo's President on Streaming, 5G Wireless, and E-Sports". Fortune. Retrieved April 7, 2020.

See also[edit]

External links[edit]

Business positions
Preceded by
Reggie Fils-Aimé
President of Nintendo of America
2019 – present