Flex Seal
 | |
| Company type | Private |
|---|---|
| Industry | Chemical industry |
| Founded | February 28, 2011 |
| Founder |
|
| Headquarters | , U.S. |
Area served | United States |
Key people | Phil Swift (CEO) |
| Products |
|
Number of employees | 100 (2019) |
| Website | flexsealproducts.com |
Swift Response, LLC is an American company specializing in adhesive bonding products based in Weston, Florida.[1] It was incorporated on February 28, 2011, by Philip (Phil) and Alan Swift.[2] As of August 2019, the company employs 100 people led by chief executive officer Phil Swift.[1] Swift Response's products include Flex Seal, Flex Shot, Flex Tape, Flex Glue, Flex Mini, and Flex Paste. Consumer Reports tested its primary product, Flex Seal, in 2012.[3]
Products
Swift Response makes a line of adhesive bonding products that are based around the concept of liquid rubber.[4] Flex Shot was released as an alternative to a caulk gun.[5] Flex Tape was released as a waterproof tape.[6] Flex Glue was released as a fix-all adhesive.[7] On March 8, 2019, they released Flex Minis. On February 15, 2020, a rubberized paste called Flex Paste was made available for pre-order, with an expected launch date of March 2020.[citation needed]
Advertising
Swift Response has gained attention for its television advertising, which Inside Edition says has some exaggerated implied claims about the lifespan of the bond.[8]
Since 2013, Swift Response has sponsored NASCAR Xfinity Series team JD Motorsports,[9] sponsoring drivers like Ross Chastain, Landon Cassill and Jeffrey Earnhardt among others.[10] During one 2017 race, Flex Tape was used to repair crash damage on the car the company sponsored, which was driven by Garrett Smithley.[11]
In popular culture
Swift Response gained much attention when in 2017, YouTube personality JonTron uploaded a video focusing on the humorous aspects of Flex Seal infomercials, which soon became the most viewed video on his channel. On December 2, 2018, JonTron released a second video about the Flex Seal line of products, in which he collaborated with Phil Swift and others from Swift Response.[12] Flex Tape grew in popularity on the Internet in 2018, especially in meme form.[13]
References
- ^ a b Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". The Business Journals. Retrieved September 29, 2019.
- ^ "Electronic Articles of Organizaton For Florida Limited Liability Company". Sunbiz.org. February 28, 2011. Retrieved September 29, 2019.
- ^ "Flex Seal Review – Does It Work?". Consumer Reports. June 2012. Retrieved October 24, 2019.
- ^ "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". Cleveland Hall Design. Retrieved May 19, 2018.
- ^ "Flex Shot Review 2015: Does It Work?". Waffles At Noon. April 8, 2015. Retrieved May 26, 2018.
- ^ Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". The Front Page Online. Retrieved May 26, 2018.
- ^ "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". Inside Edition. April 30, 2018. Retrieved May 26, 2018.
- ^ "Are the Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together". Inside Edition. September 21, 2017. Retrieved May 19, 2018.
- ^ "Flex Seal returning to JDM for sixth season". Jayski's Silly Season Site. ESPN. January 31, 2018. Retrieved May 19, 2018.
- ^ "Sponsor Search Page". Racing Reference. Retrieved May 26, 2018.
- ^ Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. Retrieved May 26, 2018.
- ^ Ned. "JonTron's 'Flex Tape' Videos Are Pure Internet Glory". KFMW. Retrieved April 20, 2019.
- ^ Creamer, Ryan (June 27, 2018). "Flex Tape Memes Will Plug Up The Hole in Your Soul". CollegeHumor. Retrieved April 20, 2019.