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Olivia von Halle

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Olivia von Halle is a British luxury brand founded by Olivia von Halle (née Falconer) in 2011.

History

Von Halle was born in 1983 in Newcastle upon Tyne. She moved to  Fairseat, Kent  aged two and attended Tonbridge Grammar School for Girls and Combe Bank. After studying Fashion and Textile Management at Leeds University, Olivia von Halle worked for The Future Laboratory in London as a trend forecaster for clients including Louis Vuitton, Gucci Group and Lamborghini.[1] In 2008 she moved to Shanghai, China where she continued working as a trend forecaster and as a luxury brand consultant.[2]

Coming home from evenings partying with friends, she would long to ditch her sky-high heels and constricting outfits for something glamorous enough to enjoy a gin and tonic in before sliding off to bed. Inspired by the lounging pyjamas worn by Coco Chanel and her contemporaries in the 1920s, she started work with her tailor to design the perfect pair of pyjamas. In 2011 she returned to London to launch the Olivia von Halle brand.[3]

Olivia now lives in London with her husband Hugo, sons Hiero and Chaos, and boxer dog Bathtub.

The Brand

Established in London in 2011, Olivia von Halle has become synonymous with re-invention and uncompromising luxury. Guided by a passion for travel and lifestyle, the brand takes inspiration from timeless pieces – be it the traditional silk pyjama or humble tracksuit [4] – and transforms them into something truly exceptional, blurring the line between nightwear and ready-to-wear.

After launching with just one classic yet meticulously considered style, the ‘Lila’ pyjama, Olivia von Halle grew to include an extensive offering of pyjamas, robes, kimonos, nightshirts and eye masks. Having established a repertoire of ‘hero’ styles that fused a hunger for loungewear innovation with resolute attention to detail, the brand quickly carved a niche for itself in the fashion world. The luxe pyjama was here to stay. After its launch in 2016, the sell-out ‘Missy’ tracksuit [5] further solidified the concept of loungewear-as-ready-to-wear, after the look was worn by Rihanna, Cara Delevingne, Jennifer Lopez and Gigi and Bella Hadid. Following its success, Olivia von Halle launched its first capsule collection of ready-to-wear in September 2017, and the brand’s unique offering continues to ensure it’s a mainstay in the wardrobes of the fashion industry’s most inimitable personalities.

Olivia von Halle is sold by over 100 of the world’s most prestigious retailers including NET-A-PORTER.COM, Harrods, Selfridges, Galeries Lafayette, Bergdorf Goodman and Neiman Marcus. After launching e-Commerce in 2011, Olivia von Halle opened its first store in London’s prestigious Sloane Square in 2016.

Awards

In 2013, von Halle was announced as a ‘Walpole Brand of Tomorrow 2013’, in association with Mishcon de Reya.[6] von Halle was declared Lounge and Nightwear brand of the year at the UK Lingerie Awards during an awards ceremony at the Freemason’s Hall.[7] In 2013, von Halle was awarded the Blue Butterfly Trust Mark for Positive Luxury for the company's strict corporate social responsibility program.[8]

References

  1. ^ Glynn-Smith, Jo. "Work it out: Olivia von Halle". Harpers Bazaar. Harpers Bazaar. Retrieved 12 February 2015.
  2. ^ "OliviavonHalle.com".
  3. ^ Conlon, Scarlett. "Olivia von Halle: On The Right Track". Vogue. Vogue. Retrieved 26 September 2016.
  4. ^ Enriquez, Justin. "Jennifer Lopez is a comfy flyer in sweatsuit". Mail Online. Mail Online. Retrieved 9 January 2018.
  5. ^ Colon, Ana. "Celebrities Can't Stop (& Won't Stop) Wearing These Incredibly Luxe Tracksuits". Refinery 29. Refinery 29. Retrieved 23 May 2017.
  6. ^ Lowdell, Olivia. "INTRODUCING THE 2013 BRANDS OF TOMORROW". Archived from the original on 14 February 2014. Retrieved 23 April 2013.
  7. ^ Taylor, Rachael (4 December 2013). "Winners of the UK Lingerie Awards 2013 revealed". Lingerie Insight. Archived from the original on 7 February 2014. Retrieved 21 February 2014.
  8. ^ Sparshatt, Katherine (12 December 2014). "Olivia von Halle Awarded the Mark of Positive Living". Retrieved 21 February 2014.
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