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Vyond

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Vyond
FormerlyGoAnimate (2007–2018)
Company typePrivate
FoundedNovember 1, 2007; 17 years ago (2007-11-01)
FounderAlvin Hung
HeadquartersSan Mateo, California, U.S.
Key people
  • Alvin Hung (Founder & former CEO)
  • Gary Lipkowitz (CEO)
ServicesVideo production
OwnerGoAnimate, Inc.

Vyond (formerly known as GoAnimate or Go!Animate) is an American cloud-based, animated video creation platform.

History

Vyond was founded as GoAnimate in 2007 by Alvin Hung, and the first version of GoAnimate went live in mid-2008.[1] In May 2009, DomoAnimate was launched. This program allowed users to create GoAnimations based on the Domo shorts. The site closed down on September 15, 2014 and later redirected to the GoAnimate for Schools website. In early 2011, GoAnimate became a founding partner of YouTube Create – a suite of apps available to content creators within YouTube.[2][3]

A U.S. office in San Francisco opened in June 2011.[citation needed] In late August 2011, GoAnimate for Schools was publicly launched. GoAnimate for Schools was a school-safe version of GoAnimate featuring dedicated privacy, security, content moderation and group management features. In late 2011, a custom set of “Election 2012” characters became popular.[4][5][6]

On March 1, 2012 (2012-03-01), GoAnimate launched the Business Friendly Theme, the first of the four Business Themes on the site. In April 2012, the first business-oriented subscription plans were publicly launched. These included 1080p download, logo removal & replacement, and new business-oriented visual themes. These plans led to increased popularity and exposure for GoAnimate.[7][8]

By July 2013, over ten million videos had been created using the GoAnimate platform.[9]

On September 16, 2013 (2013-09-16), GoAnimate changed its logo, removing the exclamation mark. That same day, the site relaunched with a new user interface, plus the removal of GoBucks and GoPoints.

Logo for GoAnimate used from 2013 to 2018.

At the end of 2013, the “paper cutout” assets of explainer video pioneer Common Craft were integrated into GoAnimate as a new visual theme.[10] In April 2014, multi-seat business subscription plans were launched, including full-featured administrative tools along with group collaboration and review. Around the same time, GoAnimate also released their next Business theme, that being Whiteboard Animation, and a publishing integration with elearning courseware authoring platform Lectora.[11]

By the end of 2014, GoAnimate's library contained over 10,000 assets, including a new set of Supreme Court justices and settings.[12] In 2015, the Taiwan office was opened,[13] making it GoAnimate's third location (after Hong Kong and San Francisco).[14]

As of May 2015, GoAnimate announced future expansion plans included going public, but there had been no decision on the listing venue.[15] During the summer of 2015, social network features such as favorites, comments and messages were removed so that GoAnimate could focus more on businesses and marketing.[citation needed]

On October 19, 2015, it was announced that GoAnimate would migrate from Adobe Flash and go towards HTML5 animation, which can allow mobile device compatibility. The older, less technological-adaptable themes (or Non-Business Themes) such as Lil' Peepz, Comedy World, Anime, Stick Figure, and Cartoon Classics, were retired as they were incompatible with HTML5.[16] GoAnimate for Schools however, retained Adobe Flash and the non-business themes until July 26, 2016.[citation needed]

On November 25, 2015, GoAnimate replaced their free plan with a trial plan that lasts 14 days. After the subscription expires, the ability to create or edit videos is locked until a paid plan is subscribed to.[citation needed][17] By the end of 2015, the company had over 50 employees.[18]

On May 6, 2018, GoAnimate was renamed to Vyond after the company had revealed its launching to occur at an exhibition in San Diego a day later. The trading name for Vyond remains as "GoAnimate, Inc.".[citation needed]

On May 6, 2019, Vyond announced the retirement of the legacy video maker, due to the end-of-life of Flash, which occurred in December, 2019. All user accounts defaulted to Vyond Studio on August 14, 2019.[19]

Product

Vyond provides its users with a library containing tens of thousands of pre-animated assets, which can be controlled through a drag & drop interface. Asset types include characters, actions, templates, props, text boxes, music tracks and sound effects. Users can also upload their own assets, such as audio files, image files or video files. There is also a drag & drop composition tool, which users can employ to create pans and zooms.

Spoken dialogue and narration can be recorded directly into the platform or imported as an audio file. Characters can automatically lip-sync dialogue that is assigned to them. Alternatively, audio can be set as voiceover narration. Users can download their finished videos as MP4 files, GIFs or video presentations. They can also export them directly to a variety of video hosting sites including YouTube, Wistia, Vidyard, Vimeo, Vzaar and WeVideo.

Another version of GoAnimate for schools was also available, simply called GoAnimate for Schools. On April 10, 2018, Vyond announced that GoAnimate for Schools would be shutting down on June 30, 2019. On that same day, GoAnimate removed its 14-day free trial to the schools site. Subscription purchases and renewals on Goanimate4schools.com were later removed on May 6, 2018, with product support and service officially terminating on June 30, 2019.[20][21]

Grounded videos

On YouTube, a subculture of videos that utilizes Vyond emerged in 2011. Colloquially known as "grounded videos" or "punishment day videos", these videos usually feature characters such as the protagonists from animated children's programs, including Caillou, Dora the Explorer, Little Bill, Arthur is saying the word Peppa Pig, The Backyardigans, and others acting out of character and generally getting into trouble, resulting in over-the-top punishments. Generally, this is a grounding for a very long and absurd amount of time such as a century or multiple decades, often exaggerated into billions of years. These punishments can also be as extreme as immediate life imprisonment or capital punishment carried out by law enforcement. Grounding videos are usually created with the intent of comedic effect, as the text-to-speech system Vyond uses to provide voices can fail to recognize the large numbers used in those videos, and often reads onomatopoeic sounds as literal words rather than expressions.[22] Individual videos have seen viewership in the millions.[23]


References

  1. ^ "Alvin Hung: Founder & CEO, GoAnimate - San Francisco Business Times". San Francisco Business Times. Retrieved 2016-03-10.
  2. ^ "YouTube Now Helps You Make Movies Without a Camera". TechCrunch.
  3. ^ "YouTube Adds Animation Tools for Easier Content Creation". Mashable.
  4. ^ "GoAnimate goes political: You can make and post your own election-season cartoons". Washington Post.
  5. ^ "GoAnimate Unveils New Political Characters and Backgrounds". Search Engine Watch.
  6. ^ "Look Out Politicians - Animated Videos Just Got Easier To Make". WebPro News.
  7. ^ "Go and Animate with GoAnimate". Learning Solutions Magazine.
  8. ^ "Service Simplifies Creation of Marketing and Product Animations". ZDNet.
  9. ^ goanimateairfoil. "GoAnimate Corporate Fact Sheet". GoAnimate Press Page. Retrieved 2016-03-13.
  10. ^ "GoAnimate Team Up With Common Craft For New Explainer Video Tool". blog.goanimate.com. Retrieved 2016-03-13.
  11. ^ "GoAnimate Launches Whiteboard Theme and Lectora Online Integration by News Editor : Learning Solutions Magazine". Learning Solutions Magazine. Retrieved 2016-03-10.
  12. ^ Barnes, Robert (2014-10-22). "The Supreme Court's devotees go DIY". The Washington Post. ISSN 0190-8286. Retrieved 2016-03-10.
  13. ^ "GoAnimate Expands to Taiwan". en.acnnewswire.com. Retrieved 2016-03-13.
  14. ^ MW, Chloe. "GoAnimate". www1.investhk.gov.hk. Retrieved 2016-03-10.
  15. ^ "GoAnimate eyes listing amid expansion plans". EJ Insight. 2015-05-08. Retrieved 2016-05-05.
  16. ^ "HTML5 Is Coming!". blog.goanimate.com. Archived from the original on 2016-02-24. Retrieved 2016-03-10.
  17. ^ "HTML5 Updates | Vyond". www.vyond.com. Retrieved 2018-07-11.
  18. ^ "GoAnimate Press Page". GoAnimate Press Page. Retrieved 2016-05-16.
  19. ^ "Legacy Video Maker Retirement". www.vyond.com. Retrieved 2019-07-20.
  20. ^ "GoAnimate for Schools is Shutting Down". 2018-04-10. Retrieved 2018-04-11.
  21. ^ "Press | Vyond". www.vyond.com. Retrieved 2018-06-07.
  22. ^ "Internet Gutter: Grounded videos". Geek.com. 2016-08-03. Archived from the original on 2019-11-19. Retrieved 2019-09-10.
  23. ^ Bernama (2 February 2020). "Remaja istimewa mampu hasilkan video dengan 'Goanimate'". Sinar Harian. Retrieved 2 August 2020.
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