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Megan Clarken

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Overview

Megan Clarken[1] (born October 30, 1966) is a media executive and former Olympic-class athlete.

She’s most known for spending over 15 years at measurement company, Nielsen, where she spanned several leadership positions including Chief Commercial Officer[2] of Nielsen Global Media.

In November 2019, Megan was appointed Chief Executive Officer at Criteo, one of the world’s largest[3] France-based Ad Tech companies.

Early Life

Megan grew up in Auckland, New Zealand[4], one of four children and spent her youth focused on track and field.

She represented New Zealand[5] on numerous occasions from a young age ranging from the 100M, 200M, High Jump, Long Jump and Heptathlon.

Her early success came when she broke a world age record[6] as a 12 year old in the High Jump of 1.70m.

Megan went on to represent Oceania (Australia and New Zealand) at the 1984 World Cup in Canberra, Australia.

Her Commonwealth and Olympic qualifying jumps would have placed her in the top 10 at the 1988 Olympics and a potential gold medalist at the 1986 Commonwealth games.

Megan suffered a serious injury to her left knee prior to the events and was forced to retire from track and field unable to pursue her Olympic dream[7].

Today, Megan still holds four records[8] in Long Jump and the 100M in New Zealand.

In the book “Athletes of the Century”, by Peter Heidenstrom[9] , Megan is described as “…one of the most talented youngsters New Zealand athletics has ever lost.”

Career

Megan has held senior leadership positions for large publishers and online technology providers in Australia, including Akamai Technologies and ninesmn[10]. 

In 2004[11], Megan joined measurement company, Nielsen, as part of an acquisition of NetRatings, where she held the position of Product Leader.

In 2008, Nielsen promoted Megan Clarken to the position of MD, Pacific[12] to lead the firm's commercial business in Australia and New Zealand.

Eventually, Megan progressed to the position of Global President of Watch[13], the segment of Nielsen’s business that provides media and advertising clients audience measurement services including the official “Ratings” across 30[14] countries.

Megan is the architect of Nielsen’s cross platform measurement known as “Total Audience”[15] which includes digital consumption into the Ratings.

In 2018, Clarken was named Chief Commercial Officer[16] for Nielsen Global Media.

According to a 2019 Variety[17] article, “Clarken has been with the media-measurement company since 2004, and has been among the executives working to build a new methodology of counting viewers who watch TV programs in venues other than the traditional living-room screen. Her efforts have been critical to the health of big U.S. entertainment companies like CBS, NBCUniversal, Viacom, Walt Disney, Fox Corporation and WarnerMedia.”

Megan spearheaded the Nielsen expansion of its reporting capabilities[18] to include same-sex spouse and partner audiences into its national TV panel.

Megan also led Nielsen’s measurement of audiences on Netflix in 2017[19].

In 2019, Megan became Chief Executive Officer at Criteo, and was added to Criteo’s Board of Directors[20] in 2020.

Megan has appeared in Entrepreneur[21], Business Insider[22], Adweek[23], and AdExchanger[24], among others.

She has also spoken at events in the technology industry Advertising Week[25], Cannes Lions International Festival of Creativity[26], Consumer 360 Conference[27], ReThink[28], VivaTech[29], AudiencexScience[30] and AdExchanger’s Industry Preview 2019[31].

Affiliations and Awards

Megan has received leadership awards and accolades, including the 2015 Cynopsis Media: Top Women in Digital Industry Leaders[32], the 2016 Multi-Channel News: Wonder Women[33] and the 2019 National Organization for Women: Women of Power and Influence[34]. 


References

  1. ^ "Criteo Appoints Megan Clarken as Chief Executive Officer". Criteo. Retrieved 25 September 2020.
  2. ^ Srivastav, Taruka. "Resurgent Criteo names Megan Clarken as CEO to accelerate transformation". The Drum. Retrieved 25 September 2020.
  3. ^ "[ANALYST REPORT] IDC: Criteo is #1 independent AdTech player". Criteo. Retrieved 25 September 2020.
  4. ^ Katz, A.J. "How a Former Track and Field Star Became One of the Most Important Figures in Media". AdWeek. Retrieved 25 September 2020.
  5. ^ "Athletics New Zealand Almanac 2011" (PDF).
  6. ^ "Sydney Morning Herald".
  7. ^ Katz, A.J. "How a Former Track and Field Star Became One of the Most Important Figures in Media". AdWeek. Retrieved 25 September 2020.
  8. ^ "Athletics New Zealand Almanac 2010" (PDF).
  9. ^ Pirie, Andrew. "New Zealand Athletes of the Century 100 years".
  10. ^ Farrell, Mike (January 25, 2016). "Long Jumper Clarken Leaps Into TAM".
  11. ^ Steinberg, Brian (October 23, 2019). "Megan Clarken, Key Nielsen Executive, Will Depart Company (EXCLUSIVE)".
  12. ^ "Nielsen Online Australia Appoints New MD". March 4, 2008.
  13. ^ "Megan Clarken".
  14. ^ "Television Measurment".
  15. ^ "Nielsen Online Australia Appoints New MD". March 4, 2008.
  16. ^ "Nielsen at Cannes Lions".
  17. ^ Steinberg, Brian (October 23, 2019). "Megan Clarken, Key Nielsen Executive, Will Depart Company (EXCLUSIVE)".
  18. ^ "Nielsen's Lgbtq Policies And Practices Honored By The Human Rights Campaign Foundation".
  19. ^ Perez, Sara (October 18, 2017). "Nielsen will now measure TV audiences on Netflix".
  20. ^ "Criteo Announces Changes to its Board of Directors".
  21. ^ Popomaronis, Tom. "Makers of Tomorrow: Criteo CEO Megan Clarken".
  22. ^ Cheong, Weng. "3 essential leadership lessons from a first-time CEO navigating a $840-million advertising company through the coronavirus pandemic".
  23. ^ Shields, Ronan. "Criteo's Megan Clarken on Post-Cookie Preparations and Crisis Leadership".
  24. ^ Rodgers, Zach. "Social Distancing with Friends: Criteo CEO Megan Clarken".
  25. ^ "Beyond the Lens: The Bottom Line Impact of Media Representation".
  26. ^ "Megan Clarken Pushes The Importance Of Data And Diversity At Cannes Lions".
  27. ^ "Nielsen's Watch President Megan Clarken Opens 2018 Consumer 360 Conference".
  28. ^ "ReThink 2016 - Nielsen: Delivering the Total Audience".
  29. ^ "VivaTech Attendee Bio".
  30. ^ "Nielsen Watch President Megan Clarken Addresses Convergence And Collaboration At Arf Audiencexscience".
  31. ^ "Marketing Measurement Takes Center Stage At Adexchanger Industry Preview 2019".
  32. ^ "Cynopsis Media Announces Top Women in Digital Honorees & Event Details".
  33. ^ "Megan Clarken Named To Multichannel News' Wonder Women Class Of 2016".
  34. ^ "Women of Power & Influence Awards".

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