Emma Grede: Difference between revisions
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==Career== |
==Career== |
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=== Entrepreneurship === |
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After leaving college, Grede worked for [[Quintessentially Group|Quintessentially]], a concierge company, before joining Inca Productions as a fashion show and events producer.<ref name="standard" /><ref name="abc"/> In 2008, Grede founded and was CEO of Independent Talent Brand (ITB) Worldwide, a London-based talent management and entertainment marketing agency <ref>{{cite web | url=https://www.marketingtechnews.net/news/2015/mar/02/case-study-how-influencers-can-cut-through-social-noise/ | title=Case study: How influencers can cut through social noise | date=2 March 2015 }}</ref><ref name="glamour"/><ref name="capital">{{cite news |last1=Day |first1=Andy |title=London based influencer agency ITB Worldwide acquired by Rogers & Cowan |url=https://www.capitala.co/business/15902/london-based-influencer-agency-itb-worldwide-acquired-by-rogers-cowan/ |access-date=1 October 2021 |publisher=Capital A |date=10 May 2018}}</ref><ref>{{cite news |last1=Segran |first1=Elizabeth |title=Good American's CEO On Being The Only Black Woman In The Room: "I Don't Notice" |url=https://www.fastcompany.com/40528244/good-americans-ceo-on-being-the-only-black-woman-in-the-room-i-dont-notice |access-date=1 October 2021 |publisher=Fast Company |date=20 February 2018}}</ref> In 2018, ITB was acquired by [[Rogers & Cowan]], and Grede exited the company.<ref name="capital"/> |
After leaving college, Grede worked for [[Quintessentially Group|Quintessentially]], a concierge company, before joining Inca Productions as a fashion show and events producer.<ref name="standard" /><ref name="abc"/> In 2008, Grede founded and was CEO of Independent Talent Brand (ITB) Worldwide, a London-based talent management and entertainment marketing agency <ref>{{cite web | url=https://www.marketingtechnews.net/news/2015/mar/02/case-study-how-influencers-can-cut-through-social-noise/ | title=Case study: How influencers can cut through social noise | date=2 March 2015 }}</ref><ref name="glamour"/><ref name="capital">{{cite news |last1=Day |first1=Andy |title=London based influencer agency ITB Worldwide acquired by Rogers & Cowan |url=https://www.capitala.co/business/15902/london-based-influencer-agency-itb-worldwide-acquired-by-rogers-cowan/ |access-date=1 October 2021 |publisher=Capital A |date=10 May 2018}}</ref><ref>{{cite news |last1=Segran |first1=Elizabeth |title=Good American's CEO On Being The Only Black Woman In The Room: "I Don't Notice" |url=https://www.fastcompany.com/40528244/good-americans-ceo-on-being-the-only-black-woman-in-the-room-i-dont-notice |access-date=1 October 2021 |publisher=Fast Company |date=20 February 2018}}</ref> In 2018, ITB was acquired by [[Rogers & Cowan]], and Grede exited the company.<ref name="capital"/> |
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Grede is a founding partner of [[Skims]], a shapewear brand founded by her husband Jens Grede and [[Kim Kardashian]] in 2019. Grede is the company's chief product officer.<ref name="glamour"/> Along with Kris Jenner and [[Chrissy Teigen]], Grede is the founder of Safely, a brand of plant-based cleaning and self-care products that was launched in March 2021.<ref>{{cite news |last1=Green |first1=Penelope |title=Are You Cleaning Enough? Celebrities Want to Help. |url=https://www.nytimes.com/2021/03/24/style/chrissy-teigen-kris-jenner-safely-cleaning.html |access-date=27 September 2021 |work=New York Times |date=24 March 2021}}</ref><ref>{{cite news |last1=McCann |first1=Maile |title='You've got to be where the customers are': Safely's Emma Grede on entering Bed Bath & Beyond |url=https://www.modernretail.co/startups/youve-got-to-be-where-the-customers-are-safelys-emma-grede-on-entering-bed-bath-beyond/ |access-date=27 September 2021 |publisher=Modern Retail |date=3 August 2021}}</ref> |
Grede is a founding partner of [[Skims]], a shapewear brand founded by her husband Jens Grede and [[Kim Kardashian]] in 2019. Grede is the company's chief product officer.<ref name="glamour"/> Along with Kris Jenner and [[Chrissy Teigen]], Grede is the founder of Safely, a brand of plant-based cleaning and self-care products that was launched in March 2021.<ref>{{cite news |last1=Green |first1=Penelope |title=Are You Cleaning Enough? Celebrities Want to Help. |url=https://www.nytimes.com/2021/03/24/style/chrissy-teigen-kris-jenner-safely-cleaning.html |access-date=27 September 2021 |work=New York Times |date=24 March 2021}}</ref><ref>{{cite news |last1=McCann |first1=Maile |title='You've got to be where the customers are': Safely's Emma Grede on entering Bed Bath & Beyond |url=https://www.modernretail.co/startups/youve-got-to-be-where-the-customers-are-safelys-emma-grede-on-entering-bed-bath-beyond/ |access-date=27 September 2021 |publisher=Modern Retail |date=3 August 2021}}</ref> |
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=== Philanthropy === |
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Grede is a guest shark on the first episode of season 13 and the fourteenth episode of season 14 of the reality television series ''[[Shark Tank]]''.<ref>{{cite news |last1=Hipes |first1=Patrick |title='Shark Tank' Guest Sharks For New Season Include Kevin Hart, Skims And Nextdoor Co-Founders |url=https://deadline.com/2021/08/shark-tank-guest-sharks-kevin-smith-emma-grede-peter-jones-nirav-tolia-1234822296/ |access-date=4 October 2021 |publisher=Deadline |date=26 August 2021}}</ref> She is the first Black woman investor on the show. Emma also is chairwoman of the [[15 Percent Pledge]], an initiative for retailers to reserve 15% of their shelf space for Black-owned businesses.<ref name="bustle"/> |
Grede is a guest shark on the first episode of season 13 and the fourteenth episode of season 14 of the reality television series ''[[Shark Tank]]''.<ref>{{cite news |last1=Hipes |first1=Patrick |title='Shark Tank' Guest Sharks For New Season Include Kevin Hart, Skims And Nextdoor Co-Founders |url=https://deadline.com/2021/08/shark-tank-guest-sharks-kevin-smith-emma-grede-peter-jones-nirav-tolia-1234822296/ |access-date=4 October 2021 |publisher=Deadline |date=26 August 2021}}</ref> She is the first Black woman investor on the show. Emma also is chairwoman of the [[15 Percent Pledge]], an initiative for retailers to reserve 15% of their shelf space for Black-owned businesses.<ref name="bustle"/> |
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Revision as of 05:24, 4 December 2023
Emma Grede | |
|---|---|
| Born | Emma Findlay 23 September 1982 London, England |
| Education | London College of Fashion (did not graduate) |
| Occupation(s) | Co-founder & CEO, Good American |
| Years active | 2007– |
| Spouse | Jens Grede |
| Children | 4[1] |
Emma Findlay Grede (born 1982) is a British businesswoman, entrepreneur and fashion designer. She is the CEO and co-founder of the denim company Good American, a founding partner of Skims, and co-founder of Safely.[2]
Early life
Grede was born and raised in East London, England.[3][4] She is the daughter of Jenny-Lee Findlay, a white English mother who worked for Morgan Stanley and a Black Jamaican and Trinidadian father.[5] [6] [7] She has three younger sisters, Charlotte, Rachelle, and Katie-Beth. Grede was raised by her mother in the Plaistow neighborhood of East London.[7]
Starting as a teenager, Emma began working at a number of odd jobs, including work at a deli and delivering newspapers, which she credits for teaching her perseverance and discipline.[8] She regularly saved her earnings to purchase fashion magazines like Elle and Vogue.[2][9] [10]
At age 16, Grede enrolled at the London College of Fashion, where she also secured internships at places like Gucci.[4][7] However, in order to pursue her career, she withdrew from school before completing her degree, noting that "It was the right decision for me."[7]
Career
Entrepreneurship
After leaving college, Grede worked for Quintessentially, a concierge company, before joining Inca Productions as a fashion show and events producer.[7][11] In 2008, Grede founded and was CEO of Independent Talent Brand (ITB) Worldwide, a London-based talent management and entertainment marketing agency [12][4][13][14] In 2018, ITB was acquired by Rogers & Cowan, and Grede exited the company.[13]
Around 2015, Grede proposed an idea for a denim company to Kris Jenner, explaining that she wanted to partner with Jenner's daughter Khloé Kardashian.[11] Grede and Kardashian launched Good American in 2016, as a women's clothing company focused on size inclusivity and body positivity, with Grede as CEO.[3][4] The company expanded from strictly selling denim jeans to include dresses, activewear, tops, swimwear, sleepwear, and shoes in its line.[4][11] They also created the size 15 to accommodate more body types.[11]
Grede is a founding partner of Skims, a shapewear brand founded by her husband Jens Grede and Kim Kardashian in 2019. Grede is the company's chief product officer.[4] Along with Kris Jenner and Chrissy Teigen, Grede is the founder of Safely, a brand of plant-based cleaning and self-care products that was launched in March 2021.[15][16]
Philanthropy
Grede is a guest shark on the first episode of season 13 and the fourteenth episode of season 14 of the reality television series Shark Tank.[17] She is the first Black woman investor on the show. Emma also is chairwoman of the 15 Percent Pledge, an initiative for retailers to reserve 15% of their shelf space for Black-owned businesses.[2]
Recognition
On November 2022, Emma, husband Jens Grede, and Kim Kardashian won the first Innovation Award presented by Amazon Fashion for Skims at the CFDA Awards in New York. With an estimated net worth of $320 million dollars by 2023, Forbes magazine identified Grede as one of the Richest Self-Made Women in America.[18]
Personal life
Grede is married to Jens Grede, the Swedish co-founder of Skims and denim brand, Frame.[2] The couple moved to Los Angeles in 2017, and they have four children together: Grey, Lola, and twins, Lake and Rafferty.[19][20]
In her mid-twenties, Grede learned that she is "super-dyslexic."[10]
References
- ^ Johansson, Victor (7 February 2022). ""Råder alla vänner att gifta sig med en svensk"". Svenska Dagbladet.
- ^ a b c d Lodi, Marie (5 October 2021). "The British Powerhouse Behind Good American". Bustle. Retrieved 7 October 2021.
- ^ a b Murray, Daisy (20 June 2021). "Emma Grede Is The Celebrity Fashion Brand Mogul With The Midas Touch". Elle. Retrieved 27 September 2021.
- ^ a b c d e f Mamona, Sheilla (30 June 2021). "From East London to Bel Air: The co-founder of Good American and founding partner of SKIMS shares her recipes for multi-million dollar success". Glamour. Retrieved 27 September 2021.
- ^ "Good American's CEO on Being the Only Black Woman in the Room: "I Don't Notice"". 20 February 2018.
- ^ "Good American's Emma Grede Made History As Shark Tank's First Black Woman Investor". Essence. 30 August 2022. Retrieved 3 December 2023.
- ^ a b c d e Mahanty, Shannon (17 June 2021). "Emma Grede on building a fashion empire with the Kardashians: 'Ask questions, work really hard and don't be an a***hole'". Evening Standard. Retrieved 4 October 2021.
- ^ ‘Shark Tank’ star Emma Grede dispels myth of overnight success, retrieved 3 December 2023
- ^ Dawkins, Jennifer Ortakales. "Meet Emma and Jens Grede, the team behind Kim Kardashian's Skims and Kylie Jenner's new clothing line, Khy". Business Insider. Retrieved 3 December 2023.
- ^ a b Peters, Maxine. "How savvy businesswoman Emma Grede helped the Kardashian-Jenner family build their billion-dollar empire". You. Retrieved 3 December 2023.
- ^ a b c d Winn, Layne (12 November 2019). "Good American founder Emma Grede on how she got into business with Khloe Kardashian". ABC News. Retrieved 27 September 2021.
- ^ "Case study: How influencers can cut through social noise". 2 March 2015.
- ^ a b Day, Andy (10 May 2018). "London based influencer agency ITB Worldwide acquired by Rogers & Cowan". Capital A. Retrieved 1 October 2021.
- ^ Segran, Elizabeth (20 February 2018). "Good American's CEO On Being The Only Black Woman In The Room: "I Don't Notice"". Fast Company. Retrieved 1 October 2021.
- ^ Green, Penelope (24 March 2021). "Are You Cleaning Enough? Celebrities Want to Help". New York Times. Retrieved 27 September 2021.
- ^ McCann, Maile (3 August 2021). "'You've got to be where the customers are': Safely's Emma Grede on entering Bed Bath & Beyond". Modern Retail. Retrieved 27 September 2021.
- ^ Hipes, Patrick (26 August 2021). "'Shark Tank' Guest Sharks For New Season Include Kevin Hart, Skims And Nextdoor Co-Founders". Deadline. Retrieved 4 October 2021.
- ^ "Emma Grede". Forbes. Retrieved 3 December 2023.
- ^ McClain, James (12 May 2020). "Fashion Designers Jens and Emma Grede Buy $24 Million Bel Air Estate". Variety. Retrieved 4 October 2021.
- ^ Pithers, Ellie (12 September 2021). "Good American Co-Founder Emma Grede Has Created A Distinctly English Home In The Middle Of Bel Air". Vogue. Retrieved 4 October 2021.
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