Talk:KTVU

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Departure of Leslie Griffith

I removed this section. It is not fact it's just a personal opinion of why someone may have left. It is basically a blog entry 4.142.96.249 23:01, 2 September 2007 (UTC)eric[reply]

Where is Leslie?

Leslie Griffith has been missing in action for about two months. Is she all right? Rlw (Talk) 01:08, 5 October 2006 (UTC)[reply]

Griffith's resignation was announced - but not explained - on air on 17 November 2006. Rlw (Talk) 16:05, 18 November 2006 (UTC)[reply]

speculation was harrassment by dennis richmond and an out-of-court settlement. Yabbadabbawho (talk) 16:41, 17 May 2008 (UTC)[reply]

Distinctive adverts

I think there should be a section on KTVU's distinctive features in the 1980s that people may remember fondly even now, such as the ethnic public-service announcements ("I'm proud to be a __-American" while some kid walks around in some ethnic neighborhood).

Fair use rationale for Image:KTVU 2 logo.PNG

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BetacommandBot 22:09, 6 November 2007 (UTC)[reply]

Departure of Sara Sidner

Sigh. Thank you, Anastrophe. for reverting my edit. I watched, with my own eyes, Sara Sidner's departure from KTVU at the very end of the 10:00 News on 12/31/07. Hard to cite, but still true. I trust you will un-revert your needless reversion when sufficient proof is available. Rlw (Talk) 21:26, 2 January 2008 (UTC)[reply]

um, i detect some snarkiness there. whatever. WP:VERIFIABILITY vs WP:OR. i wish i'd had an opportunity to see her last broadcast, i liked her very much. but content on WP must be verifiable via reliable sources. 'i saw it' isn't. had i seen her last broadcast, i wouldn't have added the info to the article, because i'm not a WP:RS. sorry if you disagree with the reversion, but policy trumps that. Anastrophe (talk) 21:31, 2 January 2008 (UTC)[reply]

Fair enough. Is it better now? Rlw (Talk) 22:01, 2 January 2008 (UTC)[reply]

yes, excellent citations, thank you. Anastrophe (talk) 22:29, 2 January 2008 (UTC)[reply]

Pam Cook links to bio of completely different person

here is the bio from the KTVU website: http://www.ktvu.com/station/1849383/detail.html —Preceding unsigned comment added by BastardEnumeration (talk • contribs) 15:52, 18 September 2008 (UTC)[reply]

How KTVU competed for local ad dollars.

Having worked there, KTVU was known in the industry as "The House That M.A.S.H. Built" since they had their greatest success running M.A.S.H. in syndication.

But on national ad buys, the typical pattern was for media buyers to buy the 3 networks and ignore the independents. How could KTVU get more ad revenue and prosper? Sure, Giants Baseball and M.A.S.H. helped, but that wasn't enough.

The trick was to create a "mini" ad agency inside the station called "The Retail Services Department", staffed by writer/producers and equipped with a motor home converted to a mobile dressing room/office. The #2 Jack London Square facility was practically built for Retail Services, with a "hard wall" cyclorama to do car commercials and a full CMX equipped edit suite outfitted for client comfort.

The KTVU sales staff could call in a consultant from Retail Services to assist them in getting local business on TV by removing the impediment of the production of the ad. This was something new; none of the other TV stations did commercial production for their advertisers. (KRON did do some Macy's spots but that business moved to KTVU eventually)

KTVU charged much less than market prices for their technical services like location shooting on film or tape, editing, casting and copy writing, studio rental, etc. all in an effort to get more ads on the air or to get a bigger share of the buy. In some cases, KTVU sales reps actually did the media plan for the client, keeping the majority of the buy on KTVU, but also putting together proposals that included spots on the other stations.

KTVU also approached long time print advertisers like Safeway, Macy's, Pacific Stereo, Emporium, etc. with a new concept of Vendor Supported TV Advertising around special events like Mother's Day or Back To School. The principle innovation was to seek "over and above" standard vendor 2% co-op to fund the effort. In effect, KTVU Retail Services showed the advertiser how to get their vendors to pay 100% of the cost of the TV advertising. The retailers didn't believe it was possible until they took KTVU's recommendation, created an event or program and sought funding for it. The retailers typically created their own in house agency so they could bill the vendor gross and then use the 15% commission to pay for the costs of production.

That concept of vendor support beyond co-op spread widely; almost every insert one sees in the Sunday paper for companies such as Best Buy, Walgreens, Rire-Aid, Office Max, etc. are actually paid for by the retailer selling participations to their vendors.76.14.65.187 (talk) 17:11, 21 May 2009 (UTC)[reply]