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= Rajaa Mekouar =
= Rajaa Mekouar =
[[File:Rajaa Mekouar.jpg|alt=|thumb|Rajaa Mekouar / Photographer: [https://ericdevillet.com/corporate Eric Devillet]]]
[[File:Rajaa Mekouar.jpg|alt=|thumb|Rajaa Mekouar / Photographer: [https://ericdevillet.com/corporate Eric Devillet]]]
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Rajaa spent most of her years working as an investor in private markets focused on the mid market, based in London between 2000 and 2015, and Luxembourg since 2016.
Rajaa spent most of her years working as an investor in private markets focused on the mid market, based in London between 2000 and 2015, and Luxembourg since 2016.


Rajaa was elected President then CEO of the Luxembourg Private Equity Association (LPEA)<ref>{{Cite web |date=2018-07-04 |title=Rajaa Mekouar-Schneider elected as President of LPEA - LPEA |url=https://lpea.lu/rajaa-mekouar-schneider-elected-as-president-of-lpea/ |access-date=2024-04-29 |language=en-US}}</ref>, which she led between 2018 and 2020.<ref>{{Cite web |title=La LPEA en quête d’un nouveau CEO |url=https://paperjam.lu/article/lpea-en-quete-nouveau-ceo |access-date=2024-04-29 |website=paperjam.lu |language=fr}}</ref> In this role, she launched the PE4W platform to promote Women in PE and elevated the «LPEA Insights» conference series bringing it to [[Philharmonie Luxembourg]].<ref>{{Cite web |title=Luxembourg, the hub for Private Equity and Venture Capital |url=https://delano.lu/article/delano_luxembourg-hub-private-equity-and-venture-capital |access-date=2024-04-29 |website=delano.lu |language=en}}</ref> <ref>{{Cite web |title=Rajaa Mekouar-Schneider Elected President of LPEA |url=http://www.chronicle.lu/category/industry-associations/26371-rajaa-mekouar-schneider-elected-president-of-lpea |access-date=2024-04-29 |website=Chronicle.lu}}</ref><ref>{{Cite web |title=La LPEA en quête d’un nouveau CEO |url=https://paperjam.lu/article/lpea-en-quete-nouveau-ceo |access-date=2024-04-29 |website=paperjam.lu |language=fr}}</ref><ref>{{Cite web |title=Stephane Pesch appointed as new CEO of the LPEA - Agefi Luxembourg |url=https://www.agefi.lu/Fax-Article.aspx?date=14-07-2020&fax=4921&rubr=4887&art=61338 |access-date=2024-04-29 |website=www.agefi.lu}}</ref>
Rajaa was elected President then CEO of the Luxembourg Private Equity Association (LPEA)<ref>{{Cite web |date=2018-07-04 |title=Rajaa Mekouar-Schneider elected as President of LPEA - LPEA |url=https://lpea.lu/rajaa-mekouar-schneider-elected-as-president-of-lpea/ |access-date=2024-04-29 |language=en-US}}</ref>, which she led between 2018 and 2020.<ref>{{Cite web |title=La LPEA en quête d’un nouveau CEO |url=https://paperjam.lu/article/lpea-en-quete-nouveau-ceo |access-date=2024-04-29 |website=paperjam.lu |language=fr}}</ref> In this role, she launched the PE4W platform to promote Women in PE and elevated the «LPEA Insights» conference series bringing it to [[Philharmonie Luxembourg]].<ref>{{Cite web |title=Luxembourg, the hub for Private Equity and Venture Capital |url=https://delano.lu/article/delano_luxembourg-hub-private-equity-and-venture-capital |access-date=2024-04-29 |website=delano.lu |language=en}}</ref> <ref>{{Cite web |title=Rajaa Mekouar-Schneider Elected President of LPEA |url=http://www.chronicle.lu/category/industry-associations/26371-rajaa-mekouar-schneider-elected-president-of-lpea |access-date=2024-04-29 |website=Chronicle.lu}}</ref><ref>{{Cite web |title=La LPEA en quête d’un nouveau CEO |url=https://paperjam.lu/article/lpea-en-quete-nouveau-ceo |access-date=2024-04-29 |website=paperjam.lu |language=fr}}</ref><ref>{{Cite web |title=Stephane Pesch appointed as new CEO of the LPEA - Agefi Luxembourg |url=https://www.agefi.lu/Fax-Article.aspx?date=14-07-2020&fax=4921&rubr=4887&art=61338 |access-date=2024-04-29 |website=www.agefi.lu}}</ref>


In 2020 she was awarded “Inspirational Woman in Finance” by InFinance Luxembourg.<ref>{{Cite web |title=Rajaa Mekouar-Schneider, Johan Claudot Win Individual Prizes at Luxembourg Finance Awards |url=http://www.chronicle.lu/category/awards/32004-rajaa-mekouar-schneider-named-inspirational-woman-johan-claudot-treasury-manager-of-year-at-luxembourg-finance-awards |access-date=2024-04-29 |website=Chronicle.lu}}</ref>
In 2020 she was awarded “Inspirational Woman in Finance” by InFinance Luxembourg.<ref>{{Cite web |title=Rajaa Mekouar-Schneider, Johan Claudot Win Individual Prizes at Luxembourg Finance Awards |url=http://www.chronicle.lu/category/awards/32004-rajaa-mekouar-schneider-named-inspirational-woman-johan-claudot-treasury-manager-of-year-at-luxembourg-finance-awards |access-date=2024-04-29 |website=Chronicle.lu}}</ref>


In 2021, Paperjam Luxembourg included Rajaa in the list “100 women leaders: C-level and specialist commanders”.<ref>{{Cite web |title=100 femmes qui dirigent: les C-level et commandantes spécialisées |url=https://paperjam.lu/article/100-femmes-qui-dirigent-c-leve |access-date=2024-04-29 |website=paperjam.lu |language=fr}}</ref> In the same year she was included in the rating “50 Women who matter” by Challenge Magazine.<ref>{{Cite web |title=50 femmes qui comptent : Rajaa Mekouar, fondatrice de Calista Direct Investors {{!}} Challenge.ma |url=https://archive.challenge.ma/50-femmes-qui-comptent-rajaa-mekouar-fondatrice-de-calista-direct-investors-investisseuse-en-private-equity-et-venture-capital-178973/ |access-date=2024-04-29 |website=archive.challenge.ma}}</ref>
In 2021, Paperjam Luxembourg included Rajaa in the list “100 women leaders: C-level and specialist commanders”.<ref>{{Cite web |title=100 femmes qui dirigent: les C-level et commandantes spécialisées |url=https://paperjam.lu/article/100-femmes-qui-dirigent-c-leve |access-date=2024-04-29 |website=paperjam.lu |language=fr}}</ref> In the same year she was included in the rating “50 Women who matter” by Challenge Magazine.<ref>{{Cite web |title=50 femmes qui comptent : Rajaa Mekouar, fondatrice de Calista Direct Investors {{!}} Challenge.ma |url=https://archive.challenge.ma/50-femmes-qui-comptent-rajaa-mekouar-fondatrice-de-calista-direct-investors-investisseuse-en-private-equity-et-venture-capital-178973/ |access-date=2024-04-29 |website=archive.challenge.ma}}</ref>


Rajaa sits on several PE-related family-owned boards in Luxembourg, as an independent director and experienced private equity investor.<ref>{{Cite web |date=2022-06-28 |title=Sportall’s €2.9m Series A funding to ‘speed up international development’ |url=https://www.sportbusiness.com/news/sportalls-e2-9m-series-a-funding-to-speed-up-international-development/ |access-date=2024-04-29 |website=SportBusiness |language=en-US}}</ref><ref>{{Cite web |date=2021-04-02 |title=Anderson Wise appoints Chris Edge and Rajaa Mekouar to their Advisory Board. |url=https://www.bcc.lu/news/anderson-wise-appoints-chris-edge-and-rajaa-mekouar-to-their-advisory-board/ |access-date=2024-04-29 |website=The British Chamber of Commerce for Luxembourg |language=en}}</ref>
Rajaa sits on several PE-related family-owned boards in Luxembourg, as an independent director and experienced private equity investor.<ref>{{Cite web |date=2022-06-28 |title=Sportall’s €2.9m Series A funding to ‘speed up international development’ |url=https://www.sportbusiness.com/news/sportalls-e2-9m-series-a-funding-to-speed-up-international-development/ |access-date=2024-04-29 |website=SportBusiness |language=en-US}}</ref><ref>{{Cite web |date=2021-04-02 |title=Anderson Wise appoints Chris Edge and Rajaa Mekouar to their Advisory Board. |url=https://www.bcc.lu/news/anderson-wise-appoints-chris-edge-and-rajaa-mekouar-to-their-advisory-board/ |access-date=2024-04-29 |website=The British Chamber of Commerce for Luxembourg |language=en}}</ref>


== Calista Direct Investors ==
== Calista Direct Investors ==
In 2021 Rajaa founded her own company [https://www.calista-directinvestors.eu/ Calista Direct Investors] an independent buyside advisory and co-investment platform dedicated to sourcing and selecting investments for private investors. The firm helps families to scale up their investment activities through outsourcing their deal team functions.<ref>{{Cite web |date=2022-02-02 |title=How outsourcing is helping families scale up their direct investment activities |url=https://www.famcap.com/2022/02/how-outsourcing-is-helping-families-scale-up-their-direct-investment-activities/ |access-date=2024-04-29 |website=Family Capital |language=en-GB}}</ref>
In 2021 Rajaa founded her own company [https://www.calista-directinvestors.eu/ Calista Direct Investors] an independent buyside advisory and co-investment platform dedicated to sourcing and selecting investments for private investors. The firm helps families to scale up their investment activities through outsourcing their deal team functions.<ref>{{Cite web |date=2022-02-02 |title=How outsourcing is helping families scale up their direct investment activities |url=https://www.famcap.com/2022/02/how-outsourcing-is-helping-families-scale-up-their-direct-investment-activities/ |access-date=2024-04-29 |website=Family Capital |language=en-GB}}</ref>


Calista is presided by Serge de Ganay, a scion of the Bemberg family who founded and still controls Quilvest. <ref>{{Cite web |title=Serge de Ganay {{!}} Paperjam + Delano Business Guide |url=https://paperjam.lu/guide/biography/01610105172/serge-ganay |access-date=2024-04-29 |website=paperjam.lu |language=en}}</ref>
Calista is presided by Serge de Ganay, a scion of the Bemberg family who founded and still controls Quilvest.<ref>{{Cite web |title=Serge de Ganay {{!}} Paperjam + Delano Business Guide |url=https://paperjam.lu/guide/biography/01610105172/serge-ganay |access-date=2024-04-29 |website=paperjam.lu |language=en}}</ref>


The Board of Directors of Calista also counts [[Prince Félix of Luxembourg|HRH Prince Félix of Luxembourg]], Simone Retter, John Holloway,<ref>{{Cite web |date=2018-03-12 |title=John Holloway moves onto new role at EIF {{!}} Unquote |url=https://www.unquote.com/unquote/news/3009002/john-holloway-moves-onto-new-role-at-eif |access-date=2024-04-29 |website=www.unquote.com |language=en}}</ref> Maha Daoudi and Lionel Catala.
The Board of Directors of Calista also counts [[Prince Félix of Luxembourg|HRH Prince Félix of Luxembourg]], Simone Retter, John Holloway,<ref>{{Cite web |date=2018-03-12 |title=John Holloway moves onto new role at EIF {{!}} Unquote |url=https://www.unquote.com/unquote/news/3009002/john-holloway-moves-onto-new-role-at-eif |access-date=2024-04-29 |website=www.unquote.com |language=en}}</ref> Maha Daoudi and Lionel Catala.
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[[Bpifrance|BPI France]], October 7<sup>th</sup>, 2021 Masterclass "Le capital investissement à la conquête des Français".<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=5WoX91qauzc |title=Le capital investissement à la conquête des Français |language=en |access-date=2024-04-29 |via=www.youtube.com}}</ref>
[[Bpifrance|BPI France]], October 7<sup>th</sup>, 2021 Masterclass "Le capital investissement à la conquête des Français".<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=5WoX91qauzc |title=Le capital investissement à la conquête des Français |language=en |access-date=2024-04-29 |via=www.youtube.com}}</ref>


ALFI Conference, November 30<sup>th</sup>, 2021 "Diversity & Inclusion".<ref>{{Cite web |title=ALFI - Events - Events |url=https://www.alfi.lu/events |access-date=2024-04-29 |website=www.alfi.lu}}</ref>
ALFI Conference, November 30<sup>th</sup>, 2021 "Diversity & Inclusion".<ref>{{Cite web |title=ALFI - Events - Events |url=https://www.alfi.lu/events |access-date=2024-04-29 |website=www.alfi.lu}}</ref>


[https://www.0100conferences.com/conferences/0100-virtual-europe 0100 Conference], November 2nd, 2021, “The rise of Family Offices as direct LPs: Fad or here to stay".<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=9_agqzgkYe8 |title=The rise of Family Offices as direct LPs: Fad or here to stay by Rajaa Mekouar |language=en |access-date=2024-04-29 |via=www.youtube.com}}</ref>
[https://www.0100conferences.com/conferences/0100-virtual-europe 0100 Conference], November 2nd, 2021, “The rise of Family Offices as direct LPs: Fad or here to stay".<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=9_agqzgkYe8 |title=The rise of Family Offices as direct LPs: Fad or here to stay by Rajaa Mekouar |language=en |access-date=2024-04-29 |via=www.youtube.com}}</ref>


HEC We&men, June 9<sup>th</sup>, 2022, "Business Case Maison Direct Investors: Performance et luxe engagé".<ref>{{Cite web |title=Business Case Maison Vever / Calista Direct investors : Performance et luxe engagé |url=https://www.hecalumni.fr/fr/event/business-case-maison-vever-calista-direct-investors-performance-et-luxe-engage/2022/06/09/9015 |access-date=2024-04-29 |website=HEC Alumni |language=fr}}</ref>
HEC We&men, June 9<sup>th</sup>, 2022, "Business Case Maison Direct Investors: Performance et luxe engagé".<ref>{{Cite web |title=Business Case Maison Vever / Calista Direct investors : Performance et luxe engagé |url=https://www.hecalumni.fr/fr/event/business-case-maison-vever-calista-direct-investors-performance-et-luxe-engage/2022/06/09/9015 |access-date=2024-04-29 |website=HEC Alumni |language=fr}}</ref>



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Revision as of 10:29, 29 April 2024

Rajaa Mekouar

Rajaa Mekouar / Photographer: Eric Devillet

Rajaa Mekouar is a Private Equity investor and financial entrepreneur with more than 25 years of experience across private markets globally. Throughout her career she has built an unparalleled network of private investors with whom she maintains trust-based relationships.

She is the founder of Calista Direct Investors, an advisory and co-investment platform dedicated to partnering with, and supporting, Family Offices in their private equity and venture capital sourcing, diligence and monitoring efforts.

Rajaa has a strong track record as an investor and advisor, having committed her own wealth alongside those of the families she has advised over the years.

Career

She started her career in 1995 at Procter & Gamble before joining Dresdner Kleinwort Wasserstein as an investment banker and then embarking her journey in private equity in 2002, at Draper Fisher Jurvetson’s European arm.

Rajaa spent most of her years working as an investor in private markets focused on the mid market, based in London between 2000 and 2015, and Luxembourg since 2016.

Rajaa was elected President then CEO of the Luxembourg Private Equity Association (LPEA)[1], which she led between 2018 and 2020.[2] In this role, she launched the PE4W platform to promote Women in PE and elevated the «LPEA Insights» conference series bringing it to Philharmonie Luxembourg.[3] [4][5][6]

In 2020 she was awarded “Inspirational Woman in Finance” by InFinance Luxembourg.[7]

In 2021, Paperjam Luxembourg included Rajaa in the list “100 women leaders: C-level and specialist commanders”.[8] In the same year she was included in the rating “50 Women who matter” by Challenge Magazine.[9]

Rajaa sits on several PE-related family-owned boards in Luxembourg, as an independent director and experienced private equity investor.[10][11]

Calista Direct Investors

In 2021 Rajaa founded her own company Calista Direct Investors an independent buyside advisory and co-investment platform dedicated to sourcing and selecting investments for private investors. The firm helps families to scale up their investment activities through outsourcing their deal team functions.[12]

Calista is presided by Serge de Ganay, a scion of the Bemberg family who founded and still controls Quilvest.[13]

The Board of Directors of Calista also counts HRH Prince Félix of Luxembourg, Simone Retter, John Holloway,[14] Maha Daoudi and Lionel Catala.

Personal information

Rajaa was born and raised in Morocco, studied in France and spent most of her career in the UK, France and Luxembourg. She also lived in Germany.

She speaks 6 languages and is a graduate of HEC Paris (Grande Ecole) and INSEAD (MBA).

Rajaa is an amateur pianist and classical music fan. She supports musicians with her contribution to the PhilAPhil initiative at Luxembourg’s Philharmonie[15] and participates in social and caritative projects across Europe.

She is also a mentor to young female talent.

Appearances in public

BPI France, October 7th, 2021 Masterclass "Le capital investissement à la conquête des Français".[16]

ALFI Conference, November 30th, 2021 "Diversity & Inclusion".[17]

0100 Conference, November 2nd, 2021, “The rise of Family Offices as direct LPs: Fad or here to stay".[18]

HEC We&men, June 9th, 2022, "Business Case Maison Direct Investors: Performance et luxe engagé".[19]


  1. ^ "Rajaa Mekouar-Schneider elected as President of LPEA - LPEA". 2018-07-04. Retrieved 2024-04-29.
  2. ^ "La LPEA en quête d'un nouveau CEO". paperjam.lu (in French). Retrieved 2024-04-29.
  3. ^ "Luxembourg, the hub for Private Equity and Venture Capital". delano.lu. Retrieved 2024-04-29.
  4. ^ "Rajaa Mekouar-Schneider Elected President of LPEA". Chronicle.lu. Retrieved 2024-04-29.
  5. ^ "La LPEA en quête d'un nouveau CEO". paperjam.lu (in French). Retrieved 2024-04-29.
  6. ^ "Stephane Pesch appointed as new CEO of the LPEA - Agefi Luxembourg". www.agefi.lu. Retrieved 2024-04-29.
  7. ^ "Rajaa Mekouar-Schneider, Johan Claudot Win Individual Prizes at Luxembourg Finance Awards". Chronicle.lu. Retrieved 2024-04-29.
  8. ^ "100 femmes qui dirigent: les C-level et commandantes spécialisées". paperjam.lu (in French). Retrieved 2024-04-29.
  9. ^ "50 femmes qui comptent : Rajaa Mekouar, fondatrice de Calista Direct Investors | Challenge.ma". archive.challenge.ma. Retrieved 2024-04-29.
  10. ^ "Sportall's €2.9m Series A funding to 'speed up international development'". SportBusiness. 2022-06-28. Retrieved 2024-04-29.
  11. ^ "Anderson Wise appoints Chris Edge and Rajaa Mekouar to their Advisory Board". The British Chamber of Commerce for Luxembourg. 2021-04-02. Retrieved 2024-04-29.
  12. ^ "How outsourcing is helping families scale up their direct investment activities". Family Capital. 2022-02-02. Retrieved 2024-04-29.
  13. ^ "Serge de Ganay | Paperjam + Delano Business Guide". paperjam.lu. Retrieved 2024-04-29.
  14. ^ "John Holloway moves onto new role at EIF | Unquote". www.unquote.com. 2018-03-12. Retrieved 2024-04-29.
  15. ^ "PhilaPhil: support the orchestra". www.philharmonie.lu. Retrieved 2024-04-29.
  16. ^ Le capital investissement à la conquête des Français. Retrieved 2024-04-29 – via www.youtube.com.
  17. ^ "ALFI - Events - Events". www.alfi.lu. Retrieved 2024-04-29.
  18. ^ The rise of Family Offices as direct LPs: Fad or here to stay by Rajaa Mekouar. Retrieved 2024-04-29 – via www.youtube.com.
  19. ^ "Business Case Maison Vever / Calista Direct investors : Performance et luxe engagé". HEC Alumni (in French). Retrieved 2024-04-29.