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[#]
Digital and Limited A cover
EP by
Loona
ReleasedFebruary 5, 2020 (2020-02-05)
GenreK-pop
Length17:40
LanguageKorean
LabelBlockberry Creative
Producer
Loona chronology
[+ +]
(2019) 		[#]
(2020) 		[12:00]
(2020)
Singles from [#]
  1. "365"
    Released: December 13, 2019
  2. "So What"
    Released: February 5, 2020

[#] (read as "hash") is the second extended play by South Korean girl group Loona. It was released on February 5, 2020, by Blockberry Creative and distributed by Kakao M.

Background

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On March 31, 2019, a teaser titled "#" was released on the group's official YouTube channel. The clip looks back to Loona's previous releases and teaser films and ends with the word "burn". It also features imagery of butterflies, as well as the symbols "++" and "xx". On May 31, a second teaser was released titled "La Maison Loona", with the phrase "delayed but someday" showed at the end. On December 13, a teaser titled "#1" was released.[3] On December 31, an image teaser was released.[4]

On January 8, 2020, it was announced that member HaSeul would halt activities with the group due to health concerns.[5] On January 10, a second teaser was released titled "#2", setting the release date to February 5.[6] On January 13, individual teasers started to being released, starting with member HyeJu (formerly Olivia Hye) and ending with a group photo on January 19.[7] On the same day, the track list was released, revealing the proper lead single as "So What".[8] On January 22, a third teaser was released titled "#3".[9] On February 5, 2020, member Yves confirmed in the album's press showcase that SM Entertainment founder Lee Soo-man was involved in the production of this album, doing so after he watched the group's cover video for NCT 127's "Cherry Bomb".[10]

The description of the "So What" music video announced that the album's limited editions included a CD-only song, "Day & Night".[11][12]

Singles

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"365" was released as a lead single on December 13, 2019.

"So What" was released as the 2nd single and title track in conjunction with the EP on February 5, 2020.

Commercial performance

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The EP debuted at number 2 on South Korea's Gaon Album Chart and sold 79,797 copies in the month of February, becoming the group's best selling work at the time,[13] while "So What" was the group's highest-charting song on one of Gaon's singles charts, reaching number 68 on the Download Chart. The EP also charted at number 28 on the UK Digital Albums Chart, surpassing their previous EP which charted at number 48.

[#] debuted at No. 4 on Billboard's World Albums chart, tying their highest position on the tally to date with their previous two EPs, while earning 3,000 units in the week ending February 6, which marks their best sales week in America.[14]

On March 12, 2020, Loona received their first music show win on Mnet's M Countdown with "So What".[15]

Track listing

[edit]
[#] track listing
No.TitleLyricsMusicArrangementLength
1."#" Coach & SendoCoach & Sendo1:06
2."So What"Cho Yoon-kyung
  • David Anthony
  • Anna Timgren
  • David Anthony
  • IMLAY
3:18
3."Number 1"
  • makeumine works
  • JQ
  • minGtion
  • Tara Nabavi
  • Malin Johansson
minGtion3:22
4."Oh (Yes I Am)"Le'mon
  • Coach & Sendo
  • Le'mon
Coach & Sendo3:15
5."Ding Ding Dong" (땡땡땡, Ttaeng Ttaeng Ttaeng)Kim Yeonseo
  • minGtion
  • Kim Yeonseo
  • minGtion
  • Kim Yeonseo
2:58
6."365"Hwang Yubin
  • Johan Gustafsson
  • Realmeee
  • Hayley Aitken
3:41
Total length:17:40
Limited A and B hidden track [12]
No.TitleLyricsMusicArrangementLength
7."Day and Night"Kim Yeonseo
  • Coach & Sendo
  • Kim Yeonseo
  • Coach & Sendo
  • Kim Yeonseo
3:34
Total length:21:14

Charts

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Certification and sales

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Region Certification Certified units/sales
South Korea — 80,208[26]
United States — 3,000[27]

Release history

[edit]
Region Date Format Label
South Korea February 5, 2020
Various
Blockberry Creative

See also

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References

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  1. ^ a b [MV] LOONA(이달의 소녀) _ So What. YouTube (in Korean). 1theK (Kakao M Corp.). Retrieved February 5, 2020. (4:28)
  2. ^ "Update: LOONA Confirms Lee Soo Man's Participation In New Album + Expresses Gratitude". Soompi. May 10, 2019.
  3. ^ "LOONA Release '365' Single & Hint At Something New". Billboard. Retrieved 2020-01-19.
  4. ^ 이달의 소녀 [Loona] [@loonatheworld] (2019-12-31). "2020 "#" Coming Soon #이달의소녀 #LOONA LOOΠΔ http://www.loonatheworld.com pic.twitter.com/rq2zDqS3Xu" (Tweet). Retrieved 2020-01-19 – via Twitter.
  5. ^ "이달의 소녀 측 "하슬 심리적 불안 증세 호소…당분간 11인 체제 활동"(전문)". entertain.naver.com (in Korean). Retrieved 2020-01-19.
  6. ^ "이달의 소녀, 2월 5일 컴백…11인 체제 활동". No Cut News. 2020-01-10. Retrieved 2020-01-19.
  7. ^ "이달의 소녀 희진X올리비아 혜, 비주얼 센터의 미모". isplus.live.joins.com (in Korean). 2020-01-20. Retrieved 2020-01-19.
  8. ^ 이달의 소녀 [Loona] [@loonatheworld] (2020-01-19). "2020. 02. 05 pm6 (KST) 이달의 소녀 [#]" (Tweet) (in Korean). Retrieved 2020-01-19 – via Twitter.
  9. ^ "[Teaser] 이달의 소녀 (LOONA) "#3"". YouTube.
  10. ^ "단독]이수만, 이달의 소녀 앨범 프로듀싱 참여..SM이외 가수 첫 참여 '화제'". Daum (in Korean). Sports Chosun. February 5, 2020.
  11. ^ [MV] 이달의 소녀 (LOONA) "So What", retrieved 2020-02-05
  12. ^ a b @loonatheworld (22 January 2020). "#이달의소녀 의 미니앨범 [#] 예약 판매가 시작되었습니다!한정 A, B 버전에는 CD ONLY 음원도 담겨 있다고 해요🎁" (Tweet) – via Twitter.
  13. ^ "2020년 02월 Album Chart" [2020 02 Album Chart]. Gaon Music Chart.
  14. ^ "LOONA Earn Best U.S. Sales Week to Date With Third Album Release". Billboard. 2020-02-17. Retrieved 2020-02-17.
  15. ^ "'첫 1위' 이달의 소녀, 'So What' 트로피 들고 '눈물'…빅톤· ITZY 컴백 (엠카) [종합]". Xportsnews (in Korean). 2020-03-12. Retrieved 2020-03-12.
  16. ^ "ARIA Australian Top 50 Digital Albums" (PDF). Australian Recording Industry Association. February 10, 2020. Retrieved February 8, 2020.
  17. ^ "Album Top 40 slágerlista – 2020. 16. hét" (in Hungarian). MAHASZ. Retrieved April 23, 2020.
  18. ^ "Gaon Album Chart – Week 6, 2020". Gaon Chart (in Korean). Retrieved February 13, 2020.
  19. ^ "Official Album Downloads Chart Top 100 | Official Charts Company". officialcharts.com. Retrieved 2020-02-13.
  20. ^ "Loona Chart History (Heatseekers Albums)". Billboard. Retrieved February 8, 2020.
  21. ^ "Loona Chart History (Independent Albums)". Billboard. Retrieved February 8, 2020.
  22. ^ "Loona Chart History (World Albums)". Billboard. Retrieved February 11, 2020.
  23. ^ "World Digital Song Sales : Page 1". Billboard. Retrieved 2020-01-19.
  24. ^ "World Digital Song Sales Chart". Billboard. Retrieved 2020-04-26.
  25. ^ "BILLBOARD KOREA K-POP 100". Billboard. Retrieved 2020-03-26.
  26. ^ "2020년 종합 Album Chart" [2020 Mid-Year Album Chart]. Gaon Music Chart.
  27. ^ "LOONA Earn Best U.S. Sales Week to Date With Third Album Release". Billboard. Retrieved February 18, 2020.
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