|Founders||Perry Curties, Rob Crane,
Jason Joyce, Martin Yates
125 Magazine 's founding partners and the core editorial team are photographers Perry Curties and Jason Joyce, and art directors Rob Crane and Martin Yates who started 125 in 2003 after the realization that no unbiased platform for new work by both established and emerging talent existed. The first issue (themed Fashion) was released in the UK and received a nomination in the Magazine Design Awards but was not a commercial success. The magazine is now a 300 page, 2 kg 'gallery' of new work and ideas by photographers, stylists and illustrators around the world.
125 has a print-sales service which makes all the photography in the magazine available as limited edition art prints through its website. Inclusion in the service is not compulsory but all contributors are offered the chance to participate, with income divided equally between photographer and 125. According to the 125 website they have sold in excess of 8000 prints online and through exhibitions with companies and galleries including Paul Smith and St. Lukes advertising agency.
Each issue has a theme and contains the work of 20-25 contributors as well as interviews with creative talents such as Nick Knight, Glen Luchford,Sean Ellis, Don McCullin Rankin (photographer), and Magnum Photos.
Influences and competitors
The 125 founders have cited I-D, and particularly Rankin's Rank Magazine which was a short-lived independent showcase as proof that such a magazine was a viable proposition. In 2003 Tank, Exit and Big Magazine were the closest rivals to 125.
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