180 (soundtrack)

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180
Soundtrack album by
Sharreth
Released14 April 2011 (Tamil)
21 April 2011 (Telugu)
Recorded2010–2011
GenreFeature film soundtrack
Length31:37
LanguageTelugu
Tamil
LabelThink Music
ProducerSharreth
Sharreth chronology
Kushti
(2010) 		180
(2011) 		Thalsamayam Oru Penkutty
(2012)

180 is the soundtrack to the 2011 film of the same name starring Siddharth, Nithya Menen, Priya Anand and directed by Jayendra Panchapakesan in his feature directorial debut. The film featured music composed by Sharreth, and had seven songs written by Madhan Karky and Viveka in Tamil, and Vanamali in Telugu. The soundtrack, which was distributed by Think Music, a subsidiary of the Indian multiplex chain Sathyam Cinemas (which was one of the film's producers), released on 14 April 2011 at a launch event in Chennai, while the Telugu version was unveiled a week later. The soundtrack met with positive response from critics and audience, particularly the song "Nee Korinaal", receiving nominations for Best Lyricist for Karky, and Best Female Playback Singer for Shweta Mohan at the 59th Filmfare Awards South.

Development[edit]

The film marked Sharreth's third Tamil film after Magic Magic 3D (2003) and June R (2006), and his second in Telugu after Kalavaramaye Madilo (2009). Due to his consecutive collaborations with Jayendra in advertisements, where he would share a great rapport with the latter, he had agreed to be part of the project. Sharreth recalled that he had almost composed over 180 songs for the film as he could give several ideas and options for the music.[1] Jayendra claimed that the songs on the film were based on the concepts, which created the lyrics and transformed the visuals calling the music being a "treat to watch". Each songs were conceived for specific situations.[2]

The song "Rules Kidayadhu" performed by Tippu was shot over 1500 frames, which cinematographer Balasubramaniem called it as an "uphill task" and also difficult to choreograph. However, Dinesh Kumar who roped in for the song's choreography felt enthusiastic as the song was "fresh and challenging".[3]

The film also featured a Portuguese number entitled "Continua" which was initially planned to be included in the soundtrack but was later omitted. Sharreth and Jayendra decided to record the track in Portugal for the authenticity, but due to time constraints, they brought in Brazilian singer Eliabe D Freitas to perform the track. Karky used an online translating tool to write the lyrics in Portuguese as he was unfamiliar with the language. He then cross-checked the lyrics with a Portuguese person, who claimed that the lyrics were "wonderful" and that Jayendra had to modify only 15 per cent of the film, for grammatical errors. Jayendra also said that the song plays an integral part in the film's events as "the film has a Portuguese connection and the song fits the film’s context quite well".[4]

Release[edit]

The soundtrack for the Tamil version of the film was intended to be launched on 31 March 2011,[5] but instead the album was released on the occasion of Tamil New Year (14 April 2011) at Sathyam Cinemas, with director Mani Ratnam, cinematographer P. C. Sreeram, actors Arya, Jayam Ravi and Shiva and the film crew felicitating the event.[6] The soundtrack for the Telugu version was launched on 21 April 2011 at Prasad Labs in Hyderabad, with the presence of Ram, Shruti Hassan, Sunil, producer Allu Aravind, Shyam Prasad Reddy, Daggubati Suresh Babu, director B. V. Nandini Reddy.[7]

As a part of the promotions, Swaroop Reddy, the CEO of Think Music launched an e-store for the label, where the tracks could be purchased for the price that customers quote, a new concept for the Indian music industry. The songs were made available on the store upon its release.[8]

Track listing[edit]

Tamil[edit]

All lyrics are written by Madhan Karky, except where noted

No.TitleSinger(s)Length
1."Rules Kidaiyathu"Tippu4:54
2."AJ"Vidhu Prathap, Ramya Sundaresan Kapadia4:45
3."Santhikkadha Kangalil Inbangal"K. S. Chithra, S. Sowmya, Unni Menon3:38
4."Rathe Rathe Bajan"Ramya Sundaresan Kapadia, Ravisankar1:37
5."Nyaayam Thana" (lyricist: Viveka)Sharreth4:16
6."Nee Korinaal"Karthik, Shweta Mohan5:06
7."Siru Siru Kanavugal"S. Vidhyashankar, Master Aswath, P. Ajith, Master Sharath3:04
8."Continua"Eliabe D Freitas4:17
Total length:31:37

Telugu[edit]

All lyrics are written by Vanamali

No.TitleSinger(s)Length
1."Ee Vayasika Raadhu"Tippu4:54
2."AJ"Vidhu Prathap, Ramya S. Kapadia4:45
3."Ninna Leni"K. S. Chithra, S. Sowmya, Anand Aravindakshan3:38
4."Radhe Radhe"Ramya S. Kapadia, Ravisankar1:37
5."Moonnaalle"Sharreth4:16
6."Nee Maatalo"Karthik, Shweta Mohan5:06
7."Padha Padhamandhi"S Vidhyashankar, Master Aswath, P. Ajith, Master Sharath3:04
8."Continua"Eliabe D Freitas4:17
Total length:31:37

Critical reception[edit]

Professional ratings
Review scores
SourceRating
Rediff[9]
Behindwoods.com[10]
Indiaglitz2.75/5[11]
Milliblog(positive)[12]
MusicAloud[13]
123Telugu(positive)[14]

The soundtrack received positive reviews. Pavithra Srinivasan of Rediff gave the album a score of three stars out of five and quoted "Sharreth seems to be a music composer who doesn't play by the rules; he veers this way and that in his songs, which actually provides spice and makes for an interesting listening experience."[9] Behindwoods.com gave a rating of three and a half stars out of five and said that the album was "Novel and worth listening to", further citing: "Sharreth and Jayendra have gone full throttle in experimenting with music in 180's album. Such initiatives should be welcomed with both hands."[10]

Critic based at Indiaglitz gave 2.75 out of 5 claiming the songs being "new, refreshing and nice to listen to".[11] Karthik Srinivasan of Milliblog reviewed the film being "unconventional in every way, right from the title to all its songs" and called the music as "enchanting".[12] Vipin Nair of Music Aloud rated the album 8.5/10, calling it as "one of Sharreth’s best works in recent times that sees him in fabulous touch."[13] 123Telugu reviewed the album for the Telugu version, saying "all the songs of 180 may be aimed for the ears of those who don’t mind experiments with music. The album doesn’t have the sound of a conventional Telugu film album, but somehow manages to make you listen to the songs."[14]

Accolades[edit]

Award Date of ceremony[a] Category Recipient(s) and Nominee(s) Result Ref.
Filmfare Awards South 7 July 2012 Best Female Playback Singer – Tamil Shweta Mohan for "Nee Korinaal" Nominated [15]
[16]
Best Lyricist – Tamil Madhan Karky for "Nee Korinaal" Nominated
Mirchi Music Awards South 4 August 2012 Listener's Choice Award − Song "Nee Korinaal" Won (3rd place) [17]
Vijay Awards 16 June 2012 Best Music Director Sharreth Nominated [18]
[19]
Best Female Playback Singer Shweta Mohan for "Nee Korinaal" Nominated

Notes[edit]

  1. ^ Date is linked to the article about the awards held that year, wherever possible.

References[edit]

  1. ^ "Music is a cycle, says composer Sharreth". The Hindu. 14 June 2018. ISSN 0971-751X. Archived from the original on 26 September 2018. Retrieved 5 August 2023.
  2. ^ "Jayendra is delighted". The Times of India. 1 April 2011. ISSN 0971-8257. Archived from the original on 5 August 2023. Retrieved 5 August 2023.
  3. ^ "Pithamagan Gave Me An Imposing Visiting Card: Balasubramaniem". Behindwoods. Archived from the original on 20 May 2011. Retrieved 5 August 2023.
  4. ^ "Internet to Jayendra's rescue". The Times of India. 2 June 2011. ISSN 0971-8257. Archived from the original on 5 August 2023. Retrieved 5 August 2023.
  5. ^ "Siddharth happy with '180'". The New Indian Express. 2 April 2011. Archived from the original on 12 March 2020. Retrieved 5 August 2023.
  6. ^ "Who made 180 audio launch special for Sid?". The Times of India. 14 April 2011. Archived from the original on 5 November 2012. Retrieved 15 September 2011.
  7. ^ Bolineni, Haribabu (21 April 2011). "Siddharth's 180 audio released!". Chitramala. Archived from the original on 19 August 2022. Retrieved 5 August 2023.
  8. ^ K, Sangeetha (25 November 2011). "Sathyam Cinemas music label Think Music buys recent hits". The Economic Times. ISSN 0013-0389. Archived from the original on 5 August 2023. Retrieved 5 August 2023.
  9. ^ a b "Review: 180's music is interesting". Rediff.com. 21 May 2011. Archived from the original on 5 August 2011. Retrieved 15 September 2011.
  10. ^ a b "180 Music Review". Behindwoods.com. 3 April 2011. Archived from the original on 7 March 2014. Retrieved 15 September 2011.
  11. ^ a b "180 Music Review". IndiaGlitz. 23 June 2011. Archived from the original on 4 April 2011. Retrieved 15 September 2011.
  12. ^ a b Srinivasan, Karthik (14 April 2011). "180 (Music review)". Milliblog. Archived from the original on 20 August 2020. Retrieved 14 January 2020.
  13. ^ a b Nair, Vipin (17 April 2011). "180 (Tamil movie soundtrack) – Music Review". Music Aloud. Archived from the original on 25 April 2011. Retrieved 14 January 2020.
  14. ^ a b "180 Audio Review". 123telugu.com. Archived from the original on 6 August 2011. Retrieved 5 August 2023.
  15. ^ "59th Idea Filmfare Awards South (Winners list)". Filmfare. 9 July 2012. Archived from the original on 11 August 2015. Retrieved 11 August 2015.
  16. ^ "The 59th Idea Filmfare Awards 2011(South)". The Times of India. 8 July 2012. Archived from the original on 11 August 2015. Retrieved 11 August 2015.
  17. ^ "Mirchi Music Awards Listener's Choice". Radio Mirchi. Archived from the original on 11 August 2015. Retrieved 11 August 2015.
  18. ^ "6th Annual Vijay Awards: Complete list of winners". CNN-IBN. 19 June 2012. Archived from the original on 11 August 2015. Retrieved 11 August 2015.
  19. ^ "6th Annual Vijay Awards". India Glitz. 9 June 2012. Archived from the original on 20 June 2012. Retrieved 10 June 2012.
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