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Users of the website are able to play over 500 casino games, including blackjack and roulette, along with sports betting and poker. Players can play for pound sterling, euro, U.S. dollars, Canadian dollars, Australian dollars or Japanese yen.
On 25 June 2009, 32Red were announced official main sponsors of Swansea City Football Club. Ed Ware, CEO of 32Red added “We are thrilled to be partnering Swansea City, one of the most exciting clubs in the Championship. Swansea has become a highly progressive team over recent seasons and we are looking forward to an exciting time with them at the Liberty Stadium as the club’s main sponsor”. The sponsorship ended early after the 2012/13 season.
In October 2010 32Red's dispute with William Hill over the use of 32Vegas reached the High Court of Justice in London where a six-day trial took place over the matter. 32Red objected to Hill's use of the 32Vegas brand (which was renamed 21Nova subsequent to 32Red instigating legal proceedings). Handing down Judgment in January 2011, Mr Justice Henderson ruled that William Hill had infringed the 32Red trade mark and that their counterclaims against the validity of 32Red's trade marks (32 and 32Red) were dismissed.
In September 2014 32Red Plc has announced their purchase of Go Wild Casino’s UK customer database, which was done in order to strengthen their presence and secure the growth strategy for the UK market.