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Users of the website are able to play over 500 casino games including blackjack and roulette, along with sports betting and poker. Players can play for pound sterling, euro, U.S. dollars, Canadian dollars, Australian dollars or Japanese yen.
32Red advertises to the Premier League market by hosting numerous advertising boards at different grounds. They also kit sponsored Aston Villa between 2006 and 2008. 10 years later, the company sponsored Villa’s kit again. On 25 June 2009, 32Red were announced official main sponsors of Swansea City Football Club. The sponsorship ended early after the 2012-13 season. In a two-year deal starting in 2013 they sponsored Crawley Town. The company signed a three-year deal with Scottish Side Rangers in April 2014 beginning in July 2014. In 2016 they signed a sponsorship deal with Leeds United, and in 2018 signed a sponsorship deal with Middlesbrough, Derby County, and Preston North End.
32Red invest significantly in UK Horse Racing and are Authorised Betting Partners of British Racing. 32Red sponsor the Arena Racing Company All Weather Championships since their launch in 2014. This sponsorship sees the 32Red brand associated with over 500 races during the championships. 32Red also sponsor the twilight fixtures at Kempton Park Racecourse and in August 2016 announced their sponsorship of the Haydock Sprint Cup.
In October 2010, 32Red's dispute with William Hill over the use of 32Vegas reached the High Court of Justice in London where a six-day trial took place over the matter. 32Red objected to Hill's use of the 32Vegas brand (which was renamed 21Nova subsequent to 32Red instigating legal proceedings). Handing down Judgment in January 2011, Mr Justice Henderson ruled that William Hill had infringed the 32Red trade mark and that their counterclaims against the validity of 32Red's trade marks (32 and 32Red) were dismissed.
In September 2014, 32Red Plc announced the purchase of GoWild Casino’s United Kingdom based customer database. In June 2015, 32Red Plc announced the purchase of Roxy Palace Casino for £8.4 million. In March 2016, 32Red announced net gaming revenue of £48.7m in 2015, up 52% year-over-year, and revealed that it is evaluating possible acquisitions.
In July 2017, 32Red was acquired by Kindred Group.
In June 2018, the Gambling Commission fined 32Red £2 million for failing a problem gambler who had deposited £758,000 with 32Red over more than two years. 32Red had failed to check the customer, who had a net income of £2,150 per month, could afford the bets despite several previous regulatory rulings in this area.
At the start of the 2018/19 English Championship season, 32Red are the Shirt Sponsors on 5 teams - Leeds United, Aston Villa, Derby County, Preston North End and Middlesbrough.
- 32Red to sponsor Haydock Sprint Cup Archived 18 February 2017 at the Wayback Machine/
- 32Red use voice of Patsy Kensit for online casino[permanent dead link], www.32red.com
- Davies, Rob (20 June 2018). "Online casino 32Red fined £2m for failing problem gambler". The Guardian. Retrieved 20 June 2018.
- 32Red wins trade mark dispute in High Court Archived 30 April 2011 at the Wayback Machine, 21 January 2010.
- "32Red acquires Go Wild Casino UK customer database". Retrieved 3 April 2016.
- "32Red Plc Acquires Roxy Palace" (PDF).
- Bracken, Gareth. "32Red considering new acquisitions amid big revenue rise". Gambling Insider. Retrieved 3 April 2016.