Mix 94.5

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Mix 94.5
Mix 94.5 logo.png
Broadcast area Perth
Slogan Perth's Widest Variety
Frequency 1210 kHz AM (1941–1978)
1206 kHz AM (1978–1991)
94.5 MHz FM (1991–)
First air date 23 October 1941 (as 6KY)
1 June 1991 (as 6JKY)
Format Adult contemporary
Affiliations Triple M Network
Owner Southern Cross Austereo
Website mix.com.au

MIX 94.5 (official callsign 6MIX) is a commercial music radio station owned by Southern Cross Austereo in Perth, Western Australia. Despite sharing the 'Mix' callsign, it has no relation to the Mix stations in other Australian cities. It is targeted to 25- to 54-year-olds.

History[edit]

The station originally began as 6KY, beginning broadcasting on 23 October 1941 on 1210am kHz and would eventually end up at the frequency 1206 kHz. The original building, at 17-19 James Street, East perth, was the first building in Western Australia to be built specifically as a radio station. Consisting of five studios and an auditorium, the station was then owned by the Australian Workers' Union. On 1 June 1991, under then General Manager Peter Perrin, 6KY became one of two Perth radio stations to convert from the AM to FM bands. The station became known upon conversion to FM as 6KYFM, and later as 94.5 KYFM, with the official call sign 6JKY, the transition from AM to FM was considered one of the most successful in Australia. The Perth conversion process was in fact the second round of auctions for that city as the first round was unsuccessful, leaving 96FM, the first and only commercial FM station in the city. The on-air identity was later shortened to 94.5FM under the management of well-known Perth broadcaster Gary Roberts and then around 1997–1998 adopted the name Mix 94.5.[1] The official call sign is now 6MIX.

Mix 94.5's broadcast centre in Subiaco, which also houses HIT 92.9

In September 2005, Mix 94.5 changed its logo from the red mix in the blue ball to the one seen on the right on this page.

In March 2007 Mix 94.5 and sister station 92.9 moved from premises at 283 Rokeby Road, Subiaco, Western Australia to a new purpose built broadcast centre at 450 Roberts Road, Subiaco.

The switch between Mix 94.5's Rokeby Road studios and the new purpose built broadcast centre in Roberts Road took place at 2pm on 5 March. The first song played was "Friday on My Mind" by The Easybeats which was #43 in the "Top 294 Songs For Grown Ups" that Mix 94.5 was playing across the long weekend.

In May 2009 the station began broadcasting its signal on Digital Radio as well. Perth was the first Australian city to switch the digital transmitters.

See also[edit]

References[edit]

  1. ^ Reading, John (September 1997). "Business as usual for radio stations says Gary Roberts l". Campaign Brief. 

External links[edit]

Coordinates: 31°56′46″S 115°49′13″E / 31.9461°S 115.8203°E / -31.9461; 115.8203