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This article is about the song. For the debut Japanese extended play, see Latata (EP).
"Latata"
Single by (G)I-dle
from the album I Am
ReleasedMay 2, 2018
Genre
[1]
Length3:22
Label
Songwriter(s)Soyeon
Producer(s)
(G)I-dle singles chronology
"Latata"
(2018) 		"Hann (Alone)"
(2018)
Music video
"Latata" on YouTube
Professional ratings
Review scores
SourceRating
KultScene[2]
IZM[3]

"Latata" (stylized as "LATATA") is a song recorded by South Korean girl group (G)I-dle as the lead single from their debut Korean extended play (EP) I Am. It was released on May 2, 2018, by Cube Entertainment and distributed by Kakao M. It was written by member Soyeon, who also produced the song alongside Big Sancho.[4] A music video for the song was also released on the same day. Promotions for the song resulted in (G)I-dle's first music show win on SBS MTV's The Show on May 22, 2018.[5] The song also resulted in a second win on Mnet's M Countdown.[6]

A Japanese version was released on July 12, 2019 as the lead single from their Japanese debut EP of the same name.[7]

An English version was released on May 15, 2020.[A][8]

Background

"Latata" was inspired by Song Joon-geun's catchphrase "arata rata rata" in KBS2's Gag Concert.[9][10]

Commercial performance

"Latata" did not enter the Gaon Digital Chart in its first week, but did enter the componing Download Chart at number 68, peaking at number 8 the following week.[11][12] In its second week, the song debuted at number 35 on the Gaon Digital Chart as a "hot" song and peaked at number 16 two weeks later.[13][14] It also entered at number 66 on the componing Streaming Chart and peaked at number 23 the following week.[15] The song entered at number 4 on the Gaon Social Chart, and climbed to number 3 the following week.[16][17]

In the United States, the song entered at number 11 on the Billboard World Digital Songs chart, and climbed to number 4 the following week, selling 1,000 copies, making it the best-selling K-pop song in the week of May 10.[18] The song has sold 3,000 copies in America as of August 2018.[19]

In September 2020, "Latata" music video surpassed 160 million combined views for the official music video uploaded on 1theK's channel and (G)I-dle's official channel.[20]

Accolades

Year-end lists
Critic/Publication List Rank Ref.
Bugs 2018 Year End Top 100 37 [21]
HK01 20 Must Listen to K-Pop Songs of 2018 3 [22]
Hypable 10 great K-Pop songs from 2018 to add to your end-of-year playlist — [23]
Idology 2018 Song of the Year 1 [24]
PAPER PAPER's Top 20 K-Pop Songs of 2018 14 [25]
SBS Top 100 Asian pop songs of 2018 38 [26]
KultScene 25 Best K-pop Songs Of 2018 15 [27]
Music program wins
Program Date Ref.
The Show (SBS MTV) May 22, 2018 [5]
May 29, 2018 [28]
M Countdown (Mnet) May 24, 2018 [6]

Charts

See also

Notes

  1. ^ English translation by Lauren Kaori

References

  1. ^ http://www.mtv.com/news/3162473/gi-dle-interview-oh-my-god-soyeon-i-trust/amp/
  2. ^ "KultScene review". The Star. May 21, 2018. Retrieved November 21, 2019.
  3. ^ Jung Hyo-beom. "Latata". IZM (in Korean). IZM. Retrieved November 20, 2019.
  4. ^ "LATATA". www.melon.com (in Korean). Retrieved 2020-12-07.
  5. ^ a b "'더쇼' (여자)아이들, 첫 1위 '눈물'..엔플라잉 컴백·NCT 제노X김용국 새 MC[종합]". OSEN (in Korean). May 22, 2018. Retrieved May 22, 2018.
  6. ^ a b "[종합] '엠카' (여자)아이들, 데뷔곡 '라타타'로 2관왕…무서운 신인" (in Korean). Retrieved May 24, 2018.
  7. ^ “幕張ジャック”(G)I-DLE、7・31日本デビュー ショーケースも決定
  8. ^ Jeff Benjamin (May 15, 2020). "(G)I-DLE Take Next International Step With English 'Latata' Single". Forbes.
  9. ^ "'불후' (여자)아이들 소연 "데뷔곡 '라타타', 개그콘서트서 영감 얻어"". Gyeongin Daily. October 5, 2019. Retrieved 2019-11-29.
  10. ^ Park Dong-sun (November 22, 2019). "(여자)아이들 소연 "데뷔곡 LATATA, '라따라따 아라따'에서 영감"…원 유행어 창시자 송준근 주목". RPM9. Retrieved 2019-11-29.
  11. ^ "18th Week of 2018 – Gaon Download Chart". gaonchart.co.kr. Retrieved May 20, 2018.
  12. ^ "19th Week of 2018 – Download Chart". gaonchart.co.kr. Retrieved May 20, 2018.
  13. ^ "Week 19 of 2018 – Digital Chart". May 6–12, 2018. Retrieved May 21, 2018.
  14. ^ a b "Week 22 of 2018 – Digital Chart". May 27 – June 2, 2018. Retrieved June 8, 2018.
  15. ^ "19th Week of 2018 – Streaming Chart". gaonchart.co.kr. Retrieved May 20, 2018.
  16. ^ "18th Week of 2018 – Social Chart". gaonchart.co.kr. Retrieved May 20, 2018.
  17. ^ "19th Week of 2018 – Social Chart". gaonchart.co.kr. Retrieved May 20, 2018.
  18. ^ a b "(G)I-DLE Go Top 5 on World Albums & Song Sales Charts With Debut Releases". Billboard. Retrieved May 20, 2018.
  19. ^ "(G)I-DLE Hit New Peak on World Digital Song Sales Chart With 'Hann (Alone)'". Billboard. Retrieved 2018-08-27.
  20. ^ ""특급 신인" (여자)아이들, 데뷔곡'라타타' 뮤직비디오 1억뷰 돌파". 3 February 2019.
  21. ^ "2018 벅스 연말 종합 TOP100". 7 December 2018.
  22. ^ Yuyuan, Li (December 31, 2018). "盤點2018年20首必聽k-pop冠軍歌 BTS、EXO等天王之年". HK01 (in Chinese). Retrieved January 5, 2019.
  23. ^ Abramo, Donya (December 30, 2018). "10 great K-Pop songs from 2018 to add to your end-of-year playlist". Hypable. Retrieved January 3, 2019.
  24. ^ "결산 2018 : 최고의 노래" [Closing 2018: Song of the Year]. February 27, 2018.
  25. ^ Benjamin, Jeff (December 21, 2018). "PAPER's Top 20 K-Pop Songs of 2018". PAPER. Retrieved December 26, 2018.
  26. ^ "PopAsia's Top 100 Asian pop songs of 2018: 50-1". SBS. Popasia. December 24, 2018. Retrieved January 3, 2019.
  27. ^ "25 BEST K-POP SONGS OF 2018". KultScene. December 25, 2018. Retrieved January 8, 2019.
  28. ^ "'더쇼' (여자)아이들, 1위·3관왕 달성..프리스틴V·칸 데뷔 [종합]". OSEN (in Korean). Retrieved May 29, 2018.
  29. ^ "Gaon Digital Chart – June 2018". Gaon Chart (in Korean). Retrieved November 23, 2019.
  30. ^ "Gaon Digital Chart – 2018". Gaon Chart (in Korean). Retrieved November 23, 2019.
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