Journal of Marketing
 | An editor has performed a search and found that sufficient sources exist to establish the subject's notability. (June 2020) |
| Discipline | Marketing |
|---|---|
| Language | English |
| Edited by | Christine Moorman |
| Publication details | |
| History | 1936-present |
| Publisher | American Marketing Association (United States) |
| Frequency | Bimonthly |
| 9.43[1] (2019) | |
| Standard abbreviations | |
| ISO 4 | J. Mark. |
| Indexing | |
| CODEN | JMKTAK |
| ISSN | 0022-2429 (print) 1547-7185 (web) |
| LCCN | 38024264 |
| OCLC no. | 1782320 |
| Links | |
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are Harvard Business Review (1920), Journal of Retailing (1925), and Journal of Business (1928).[2]
Editors
Christine Moorman, T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University is Editor in Chief. Approximately 48 associate editors and an editorial review board participate in the journal's publication.
Special issues
The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute.
Awards
The journal presents three article-focused honors on an annual basis. The AMA/MSI/H. Paul Root Award honors the best article from the most recent volume, the Hunt/Maynard Award honors recent contributions to marketing theory, and the JM/Jagdish Sheth Foundation honors articles that have made long term impact. [3]
References
- ^ "Journal of Marketing - Impact Factor, Overall Ranking, h-index, SJR, Rating, Publisher, ISSN, and other Important Metrics". Resurchify. Retrieved 21 October 2020.
- ^ Baumgartner, Hans; Pieters, Rik (2003). "The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time". Journal of Marketing. 67 (2): 123–139. doi:10.1509/jmkg.67.2.123.18610. JSTOR 30040527. S2CID 167805619.
- ^ https://www.ama.org/article-awards-journal-of-marketing/