Jagdish N. Sheth (born 1938) is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. He was a prominent member of the core team during the initial years of the Indian Institute of Management Calcutta, the first Indian Institute of Management.
Sheth was born in Burma (now Myanmar) in a Jain family, where his father had migrated from Western India to set up a business as a rice merchant . In 1941, the family emigrated as a refugees in wake of Japanese invasion of Burma to India. He received most of his schooling in Madras (now Chennai). It was here that he met his future wife, Madhuri Shah, at a local literacy society for high school students that he had founded.
Sheth came to the United States to further his academic career and received his MBA at the University of Pittsburgh in 1962. He was fascinated by the psychological theories being advanced at that time and pursued a career in academia. During the mid-1960s he studied and researched at MIT, Columbia and the University of Pittsburgh, where he received his PhD in 1966 from its Katz Graduate School of Business. It was during this period that he started developing his "Theory of Buyer Behavior." A book that he co-authored with his mentor Professor John Howard provided the foundation for the future of research in the field of consumer psychology and marketing.
In 2017, he was named a fellow of the Association for Consumer Research.
Writings and activities
Sheth has published more than 200 articles in leading journals and has written a number of books. His most recent book is The Accidental Scholar. Prior, he wrote Chindia Rising. His other significant books have been Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets with Rajendra S. Sisodia, The Rule of Three: Surviving and Thriving in Competitive Markets, Clients for Life: How Great Professionals Develop Breakthrough Relationships, and Handbook of Relationship Marketing. In 2007, he published The Self-Destructive Habits of Good Companies.
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- "About IIM Calcutta". Indian Institute of Management Calcutta. Archived from the original on 23 September 2004. Retrieved 16 March 2010.
- Reger, Adam (14 October 2013). "Pitt Professor Kathleen Musante, Alumnus Kakenya Ntaiya Win Sheth International Awards". Pitt Chronicle. University of Pittsburgh. Retrieved 15 October 2013.
- "ACR Fellow Awardees". Association for Consumer Research. Retrieved 24 September 2018.
- "The Accidental Scholar". Amazon. Retrieved 10 November 2014.
- Sridharan, R (12 March 2006). "The Face Of Tomorrow Some bold predictions about globalisation from two-no, not economists but-professors of marketing". Business Today – via HighBeam Research (subscription required). Retrieved 11 November 2013.
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