Rebel (company)
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rebel | |
Industry | Retail |
Founded | 1985 | in Sydney
Headquarters | Rhodes, New South Wales, , Australia |
Area served | Australia |
Products | Sporting goods, leisure goods, sport apparel & footwear |
Owner | James Donnellan |
rebel is an Australian sport equipment and related apparel chain.
Super Retail Group Limited
In Australia, Rebel Group Limited was taken over by Super Retail Group in 2011.[1] The company stocks a number of well known international brands including, Under Armour, Asics, Adidas, and Nike. As a group, Rebel Sport (aka rebel[2]) has more than 150 stores across Australia, and employ[3] over 4,500 employees.[4] In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[5]
Archer Capital
Archer Capital acquired Amart Sports in 2004.[1] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[1][6][7] In 2007, the private equity firm acquired Rebel Sports and consolidated its sports retail businesses into it.[1] In 2011, Amart Sports was acquired by Super Retail Group. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[8][9][10][11] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.
Media
On 25 November 2015, rebel signed on as Women's Big Bash League's naming rights sponsor.[12] rebel will also become the official online retail store of Cricket Australia.
References
- ^ a b c d "Super Retail buys Rebel Group for $610m". The Australian.
- ^ "rebel | Sports Shoes | Footwear, Clothing and Fitness Accessories". rebelsport.com.au. Retrieved 29 September 2020.
- ^ "Rebel - Careers". careers.superretailgroup.com.au. Retrieved 29 September 2020.
- ^ "About Us – rebel". rebelsport.com.au. Retrieved 29 September 2020.
{{cite web}}
: CS1 maint: url-status (link) - ^ "Rebel rebrands to black and yellow to tackle premium market". Marketing Magazine. 3 December 2012. Archived from the original on 16 January 2019. Retrieved 16 January 2019.
- ^ "Harvey staying out of the buy-out reveals much about Archer's shot at Rebel". The Age. Retrieved 28 February 2016.
- ^ Speedy, Blair (18 October 2011). "Super Retail looks to expand after Rebel buy". The Australian. Retrieved 28 February 2016.
- ^ "Rebel - Super Retail Group". www.superretailgroup.com.au. Retrieved 29 September 2020.
- ^ "Super Retail gives Amart Sports the boot as Amazon looms". Australian Financial Review. 24 July 2017. Retrieved 29 September 2020.
- ^ "'The Amart Sports brand has been a strong performer'". NewsComAu. 25 July 2017. Retrieved 29 September 2020.
- ^ "The end of Amart Sports". www.couriermail.com.au. 25 July 2017. Retrieved 29 September 2020.
- ^ "rebel throws support behind Women's BBL". bigbash.com.au. Retrieved 28 February 2016.