|Traded as||NYSE: UA|
|Headquarters||Baltimore, Maryland, U.S.|
|Revenue||US$3.08 billion (FY 2014)|
|US$265.098 million (FY 2013)|
|US$162.32 million (FY 2013)|
|Total assets||US$1.577 billion (FY 2013)|
|Total equity||US$1.053 billion (FY 2013)|
Number of employees
|7,800 (Dec 2013)|
|Slogan||Protect This House|
|Footnotes / references
Key people, Founder; Financials, Number of Employees
Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Under Armour's global headquarters is located in Baltimore, Maryland. Its European headquarters is in Amsterdam's Olympic Stadium; additional offices are in Denver, Colorado; Hong Kong and Guangzhou, China; Jakarta, Indonesia; Toronto, Canada; and Austin, Texas.
- 1 History
- 2 Products
- 3 Community involvement
- 4 Sponsorships
- 4.1 American football
- 4.2 Association football
- 4.3 Auto racing
- 4.4 Baseball
- 4.5 Basketball
- 4.6 Boxing
- 4.7 Golf
- 4.8 Gymnastics
- 4.9 Ice hockey
- 4.10 Mixed martial arts
- 4.11 Rugby
- 4.12 Skateboarding
- 4.13 Skating
- 4.14 Skiing
- 4.15 Snowboarding
- 4.16 Surfing
- 4.17 Swimming
- 4.18 Tennis
- 4.19 Miscellaneous
- 4.20 Colleges and universities
- 5 Alliance with University of Maryland
- 6 In popular culture
- 7 References
- 8 External links
Under Armour was founded in 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. He spent his time traveling up and down the East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with a $17,000 sale. From his grandmother's basement, Plank moved to Baltimore. After a few moves in the city he landed at his current headquarters in Tide Point.
As a fullback at the University of Maryland, Kevin Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric. After graduating from the University of Maryland, Kevin Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light. Major competing brands including Nike, Adidas and Reebok would soon follow in Plank's footsteps with their own version of Under Armour's moisture-wicking apparel. Plank opted to use the British spelling "armour" in the company name because the toll-free vanity number was still available for that version.
People began to take notice of the brand when a front page photo of USA Today featured Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck. Following that front page, Under Armour's first major sale came, when an equipment manager from Georgia Tech requested 10 shirts from Plank. This deal opened the door to a contract with Arizona State University, North Carolina State and other Division I football teams. With positive reviews from players, word began to spread and orders began to increase. That same year, Under Armour launched with several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear. By the end of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $17,000. In 1997, Plank had $100,000 in orders to fill and found a factory in Ohio to make the shirts.
Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit its two upcoming films, Oliver Stone's Any Given Sunday and The Replacements. In the film Any Given Sunday, Willie Beamen, played by Jamie Foxx, wears an Under Armour jockstrap. Leveraging the release of Any Given Sunday, Plank purchased an ad in ESPN The Magazine. The ad generated close to $750,000 in sales, and nine years after starting the company, Plank finally put himself on the payroll.
The following year, Under Armour became the outfitter of the new XFL football league, gaining even more attention during the league's debut on national television. In 2003, the company launched its first television commercial, which centered on their motto, "Protect this house." In late 2007, Under Armour opened its first full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland.
Present day - major expansion in other sports
It has also opened several specialty stores and factory outlet locations in Canada, China, and 39 states including the opening of its first Brand House in Baltimore in 2013 and second Brand House in Tyson's Corner, VA.
Under Armour has also opened the Brand's first store outside of North America, which is located in Edinburgh, Scotland and is run and owned by First XV, the rugby store situated next door. In 2009, baseball Hall of Famer Cal Ripken Jr. formed an alliance under which the company would have significant presence at several venues and events under the auspices of Ripken Baseball, including providing uniforms for the minor league Aberdeen IronBirds and youth teams participating in the Cal Ripken World Series.
Under Armour provided the suits worn by speedskaters in the 2014 Winter Olympics. The U.S. speedskaters were losing while wearing the new Mach 39 speedsuits, but when they reverted to the previous model suits, the skaters continued to lose. Although there did not appear to be a design flaw in the suit that caused the poor results, the news of the suits caused Under Armour stock to drop 2.38%.
The company, offering a reported US$250 million over 10 years, also bid hard over Nike Lathe to sign NBA MVP Kevin Durant to an endorsement deal. However, Nike ultimately re-signed Durant after agreeing to structure a contract, offering US$300 million.
On January 21, 2014, it was announced that the University of Notre Dame and Under Armour had come to terms on providing uniforms and athletic equipment for the university. This 10 year deal is the largest of its kind in the history of college athletics and is effective July 1, 2014. As of 2014, Under Armour has operated revenue and operating profit more than 30%, accelerating from their 2013 pace. Its share price has soared 62.5% this year.
After its November 2013 acquisition of digital app maker MapMyFitness for US$150 million, in February 2015 Under Armour announced it had purchased the calorie and nutrition counting app maker MyFitnessPal for $475M, as well as the fitness app maker Endomondo for US$$85 million.
The expansion of Under Armour's product lines, such as TurfGear, AllseasonGear, and StreetGear put Under Armour at the forefront of the emerging performance apparel industry. In 2003, Under Armour launched their Women's Performance Gear product line.
Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013. This line claims to disseminate heat using ceramic powder and re-circulate heat around the wearer’s body. This was purportedly designed so that the wearer's heat signature will not be picked up. Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected.
Under Armour is inventing a new type of shirt called "Coldblack," which is designed to reflect heat and keep athletes cool in the sun. Under Armour has come out with new styles for football uniforms. In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms. The University of Hawaii and Boston College wore the star studded cleats and the American striped jerseys. They were revealed when Boston College played Maryland on October 27, 2012, also when Hawaii played UNLV on November 24, 2012.
The company produces the Speedform shoe in a Chinese bra factory. It has no insole and little stitching. Shoes are Under Armour's fastest growing product line, growing 31% from 2011 to $239 million in sales in 2012.
On April 29, 2009, the United States Consumer Products Safety Commission announced a voluntary recall of all Under Armour brand athletic cups. The cups might break when hit, posing a risk of serious injury. They were sold from January 2006 through March 2009.
On November 3, 2011, the United States Consumer Products Safety Commission announced a voluntary recall of all Under Armour Defender chin straps. The straps pose a laceration hazard when a player contacts the metal snap. They were sold from January 2008 through September 2011.
UA Give Back is Under Armour's effort to become involved in different facets of the world community. They have different branches in their organization that specialize in each cause that Under Armour supports. They consist of the UA Power in Pink, UA Freedom and UA Win Global.
UA Power in Pink is an Under Armour program that promotes women using exercise and fitness to fight breast cancer. UA Freedom is an Under Armour program that supports the efforts of the Wounded Warrior Project whose mission is to honor, raise awareness, and aid wounded veterans and military service members. UA Win Global is a children's athletics program which focuses on "underserved communities" by enhancing play areas, investing in sports programs and providing support for sports coaches.
Under Armour promotes its products by sponsorship agreements with the following celebrity athletes, professional teams and college athletic teams:
- Jesús Corona
- Michael Dawson
- Memphis Depay
- Lauren Holiday
- Jermaine Jones
- Heather Mitts
- Kelley O'Hara
- Bobby Zamora
Mixed martial arts
Colleges and universities
Alliance with University of Maryland
Under Armour took over as the main uniform and equipment provider of the University of Maryland in College Park, Maryland. Founder Kevin Plank graduated from the school in 1996. They provide every athletic team at the university with uniforms and other products as well, similar to the relationship Nike has with the University of Oregon where Phil Knight graduated. They have unveiled numerous new uniforms and combinations for every men's and women's team at the school. Under Armour and Kevin Plank have sponsored many of the schools teams, facilities, and former athletes since Plank founded the company in 1996.
In popular culture
- Any Given Sunday – Signed on to provide their apparel to Oliver Stone's film. The key scenes that featured Under Armour gave the products relevancy in the sporting nation. This product placement led Kevin Plank to place an ad in ESPN the Magazine to capitalize on the national exposure.
- The Challenge (Seasons 15–present) – Under Armour have provided the contestant's jerseys for them to wear when they are in competition.
- The Replacements
- The Wire – Under Armour is prominently featured in the Baltimore-set HBO series.
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Plank may have caught the megabrands snoozing, but now they're wide awake, and his company is under siege from Nike Dri-Fit, Adidas ClimaLite, Reebok Hydromove, and others
- Kevin Plank; Everette Fortner (host); Brendan Boler (introducer) (October 3, 2008). Kevin Plank, Chairman & CEO, Under Armour (HTML5 video). Darden Leadership Speaker Series. University of Virginia Darden School of Business. Approximate time when fact is related: 8 min 55 sec. Retrieved May 2, 2015 – via YouTube.
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- Robinson, Joshua (February 18, 2014). "How a Bet on High-Tech Suits Left U.S. Skaters in the Cold". Wall Str. J. pp. A1, A10. note: a version of this article appears online here.
- Santoli, Michael (December 19, 2014). "Yahoo Finance 2014 Company of the Year: Under Armour". Yahoo Finance. Retrieved May 2, 2015.
- Perez, Sarah (February 4, 2015). "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal". TechCrunch.
- Ray (February 4, 2015). "Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo" (blog). DC Rainmaker.
- Burke, Monte. "Under Armour Unveils Its New Products For 2013, With A Little Help Form Arian Foster and Gina Carano" (blog). Forbes.com. New York City.
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- Gandu, Gurvinder Singh (October 8, 2012). "Under Armour Unveils New Wounded Warrior Project Uniforms for Boston College and Hawaii". Complex.com. New York City: Complex Media. Retrieved May 2, 2015.
- Wagner, Kurt (July 1, 2013). "Under Armour's Crew". Fortune 168 (1): 17. Note: an online version of this article, entitled "Under Armour's crew of star athletes" appears here.(subscription required)
- "Under Armour Recalls Athletic Cups Due To Injury Hazard" (Press release). U.S. Consumer Product Safety Commission. April 29, 2009. Retrieved May 2, 2015.
- "Under Armour Recalls Chin Straps for Football Helmets Due to Laceration Hazard" (Press release). U.S. Consumer Product Safety Commission. November 3, 2011. Retrieved May 2, 2015.
- "Under Armour Corporate Giving Programs". Under Armour. Retrieved May 2, 2015.[self-published source]
- "Power In Pink® & UA — Support The Fight Against Breast Cancer". Under Armour. Retrieved May 2, 2015.[self-published source]
- "Wounded Warrior Project & Under Armour Freedom". Under Armour. Retrieved May 2, 2015.[self-published source]
- "UA Win — Empowering the Next Generation of Athletes". Under Armour. Retrieved May 2, 2015.[self-published source]
- Latzes, Samantha (October 9, 2012). "Baseball Factory and Under Armour Give Back to Baltimore" (Press release). Baseball Factory. Retrieved May 2, 2015.
- Staff. "Athletes with Under Armour endorsements (Pictures)". Baltim. Sun. Retrieved May 2, 2015.
- Walker, Andrea K. (September 27, 2010). "Under Armour signs Ravens' Boldin". Baltim. Sun. Retrieved May 2, 2015.
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- Ravell, Darren (May 7, 2014). "Jadeveon Clowney has Puma deal". ABC News. Retrieved May 2, 2015.
- "Under Armour Signs Star Running Back Arian Foster" (Press release). Under Armour. March 23, 2012. Retrieved May 2, 2015 – via PRWeb.
- Sharrow, Ryan (February 25, 2011). "Under Armour signs Alabama WR Julio Jones". Baltim. Bus. J.
- "Under Armour Ready For August with Eddie Lacy and Eric Reid" (blog). Los Angeles: Sports Studio. July 25, 2014. Retrieved May 2, 2015.
- "Brandon Marshall Now with Under Armour". Sole Collector. Retrieved 2 May 2015.
- "VIDEO: 49ers’ Eric Reid And Vance McDonald with Under Armour". NinerFans.com - A San Francisco 49ers Blog. Retrieved 2 May 2015.
- Rovell, Darren. "Under Armour Wins The Cam Newton Marketing Race," CNBC, Monday, February 14, 2011.
- Darren Heitner. "Patrick Peterson Aligns With Under Armour After Three Years With Nike". Forbes. Retrieved 2 May 2015.
- Dreier, Fred (April 4, 2012). "Under Armour Flexing Its Muscles Overseas". Forbes. Retrieved October 28, 2012.
- "AZ bereikt akkoord met ambitieus Under Armour". May 12, 2015. Retrieved May 12, 2015.
- "Sao Paulo set to sign new kit deal with Under Armour". Football Shirts News. Retrieved 2 May 2015.
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- "Deportivo Toluca F.C.".
- "Firma con Under Armour". www.record.com.mx. Retrieved 2 May 2015.
- "Scottish League Two - Historical Football Kits". Retrieved 2 May 2015.
- "Jesus Corona on Twitter". Twitter. Retrieved 2 May 2015.
- "Under Armour Signs Prolific Dutch Footballer Memphis Depay" (Press release). Under Armour. February 27, 2015. Retrieved March 22, 2015.
- "Meet Under Armour's New Athlete, Lauren Cheney!". Retrieved 2 May 2015.
- "US Soccer Star Jermaine Jones Joins Under Armour Athlete Roster" (Press release). Under Armour. October 8, 2014. Retrieved October 19, 2014.
- Leah Chernikoff. "Under Armour Campaign Photos - Misty Copeland, Kelley O'Hara and Lindsey Vonn for Under Armour". ELLE. Retrieved 2 May 2015.
- "Under Armour enters NASCAR, signs deals with Hendrick, MWR - MotorSportsTalk". Retrieved 2 May 2015.
- "Braves' Jeff Francoeur Takes Steps To Build Sponsorship Portfolio," Sports Business Journal, June 4, 2008.
- Kogod, Sarah. "Bryce Harper applies for 'clown question' trademark, Under Armour cashes in," D.C. Sports Blog (The Washington Post sports blog), Thursday, June 21, 2012.
- Salisbury, Jim. "Howard signs new deal with Under Armour," CSN Philly," February 24, 2012.
- "No Sweat for Under Armour as Sponsorships, Margins and Profits Grow, March 2, 2011.
- "Dome Corp., Under Armour's licensee, announces partnership with Yomiuri Giants - Baltimore Sun". Baltimore Sun. December 22, 2014.
- "Performance Brand Elevates Partnership to Become Legacy Partner of Cubs Organization". mlb.com. MLB Advanced Media. Retrieved 19 July 2015.
- Adam Fromal. "Stephen Curry Reportedly Leaves Nike for New Endorsement Deal with Under Armour". Bleacher Report. Retrieved 2 May 2015.
- Rovell, Darren. "Brandon Jennings signs Signs With Under Armour," CNBC, Tuesday, September 23, 2008.
- "Brandon Jennings signs Signs With Under Armour," CNBC, Tuesday, September 23, 2008
- "Emmanuel Mudiay Joins Under Armour Basketball Roster" (Press release). Under Armour. September 16, 2014. Retrieved October 19, 2014.
- "Patty Mills on Instagram" (Press release). Instagram. January 20, 2015. Retrieved January 29, 2015.
- Lucier, Maddy (July 6, 2011). "Under Armour Signs Kemba Walker". Stack.
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- Lamber, Jack. "Under Armour signs undefeated boxer Saul 'Canelo' Alvarez to deal," Baltimore Business Journal, Monday, March 12, 2012.
- "Mauricio Sulaimán con Carlos Cuadras en Under Armour". youtube.com. 28 October 2014. Retrieved 10 April 2015.
- "ESPERA "CONFESOR" HERNÁNDEZ SER UN CAMPEÓN MUNDIAL DURADERO.". underarmour.com. 8 October 2012. Retrieved 10 April 2014.
- Scott, Trey. "Under Armour signs former Longhorn golfer Jordan Spieth". Dallas Morning News. Retrieved 2013-01-14.
- Korman, Chris (February 28, 2013). "Under Armour teams with USA gymnastics team". Baltimore Sun.
- "Under Armour Signs First Team Apparel Deal With Maple Leafs". Sports Business Daily. September 20, 2007.
- "UNDER ARMOUR - Carey Price joins Under Armour's roster of world-class athletes". Retrieved 2 May 2015.
- "How Tyler Seguin saved Under Armour NHL playoff campaign". Yahoo Sports. Retrieved 2 May 2015.
- "Georges St-Pierre New Face of Under Armour," MMA Online, Friday, November 6th, 2009 .
- "Devils Sign Deal With Kit Giants Under Armour" (Press release). Salford Red Devils. October 21, 2014. Retrieved October 21, 2014.
- "Under Armour Partners With Rugby Canada" (Press release). Under Armour. May 20, 2014. Retrieved October 19, 2014.
- "Under Armour – New Technical Partner for Georgian Rugby" (Press release). Under Armour. October 22, 2014. Retrieved October 22, 2014.
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- "Bumps Ahead: Jeremy Bloom Inks Two Deals, Defies NCAA," Sports Business Journal, June 4, 2008
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- "Hannah Womens Pro competitors". Belmar Pro. Retrieved January 20, 2013.
- "Under Armour Signs World Champion Professional Tennis Player Andy Murray" (Press release). Under Armour. December 30, 2014. Retrieved March 22, 2015.
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- "Under Armour signs Gisele Bundchen, wife of Tom Brady of New England Patriots". ESPN.com. Retrieved 2 May 2015.
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- "Amon Amarth's Johan Hegg Named New Celebrity Spokesman for Under Armour - MetalSucks". MetalSucks. Retrieved 2 May 2015.
- "Auburn operating under new Under Armour deal worth $27.45 million over seven years". AL.com. Retrieved 2 May 2015.
- Sharrow, Ryan (December 9, 2009). "Under Armour to outfit Boston College athletic teams". Baltimore Business Journal. Retrieved October 29, 2012.
- Groeschen, Tom (January 21, 2015). "UC to move from Adidas to Under Armour". Cincinnati Enquirer. Retrieved March 13, 2015.
- Lyell, Kelly (August 10, 2013). "Colorado State football team unveils new Under Armour uniforms". Fort Collins Coloradoan. Retrieved October 22, 2013.
- "Back To Staff Directory Eric Ziady". Delaware Athletics. October 10, 2012. Retrieved October 29, 2012.
- "SFA Athletics Announces Under Armour as Official Outfitter". December 12, 2013.
- "Under Armour Sponsors University of Hawaii". International Sports Industry. February 27, 2008. Retrieved October 29, 2012.
- "A Look at La Salle's Exclusive Under Armour Micro G Torch Sneakers". Sneaker Report. March 28, 2013. Retrieved December 3, 2014.
- "LoyolaGreyhounds.com Under Armour Named Official Outfitter Of Loyola Athletics - Official Athletic Site". Retrieved 2 May 2015.
- "Under Armour Inks 5-Year, $17.5M Deal With Univ. Of Maryland". Retrieved 2 May 2015.
- "Bobcats Football Unveils New Under Armour Jerseys," "KRTV.com", July 11, 2013.
- Sharrow, Ryan (January 16, 2014). "Under Armour to outfit Navy's athletic teams". Baltimore Business Journal. Retrieved March 13, 2014.
- "Under Armour and Northwestern Form Multiyear Partnership". Retrieved 2 May 2015.
- "Notre Dame And Under Armour Join Forces". Retrieved 2 May 2015.
- "ODU giving up Nike Swoosh for Under Armour". The Virginian-Pilot. Retrieved 2 May 2015.
- "Red Flash inks four-year deal with Under Armour". Saint Francis University Athletics. March 12, 2015. Retrieved March 12, 2015.
- Rovell, Darren (January 9, 2014). "Notre Dame going with Under Armour". ESPN.com. Retrieved January 10, 2014.
- Mirabella, Lorraine. "Under Armour will outfit Seton Hall University varsity teams," The Baltimore Sun, Saturday, April 26, 2014.
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- "SDSU teams up with Under Armour". GoJacks.com. Retrieved 2 May 2015.
- Auman, Greg (July 26, 2012). "USF extends lucrative Under Armour deal to 2018". Tampa Bay Times.
- Willingham, Brandon (February 6, 2012). "Under Armor becomes official sponsor of SIU". Daily Egyptian.
- "Under Armour Named as Official Outfitter of Temple University Athletics". Temple University Athletics. July 14, 2010. Retrieved October 29, 2012.
- "Texas Tech Signs Exclusive Outfitter Deal With Under Armour". Texas Tech University Athletics. November 10, 2008. Retrieved October 29, 2012.
- Silka, Zach (August 8, 2010). "UT's new uniforms get positive review". Toledo Blade. Retrieved October 29, 2012.
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