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Liquicity

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Liquicity
Liquicity sign at Liquicity Festival 2016.
Founded2008 (YouTube channel)[1]
2013 (events and label company)[2]
FounderMaris Goudzwaard, Maduk
GenreLiquid drum & bass
Country of origin Netherlands
LocationAmsterdam
Official websiteliquicity.com

Liquicity is a Dutch liquid drum and bass record label, YouTube channel and events promoter, run by Maris Goudzwaard and Mark van der Schoot (better known by his stage name Maduk) since 2011.[1]

History

Netsky playing a liquid remix of "Waves" at Liquicity Festival 2015.

Maris Goudzwaard created his Liquicity YouTube channel in 2008, with the idea of starting an entirely new subculture within Drum & Bass. He curated a particular type of drum and bass music that had previously not been labeled, and by doing so gave shape to a worldwide music community. The channel quickly attracted fans –who would become known as "Liquicitizens"– with the same musical taste, and artists from the same genre featured on the channel gradually formed a close group.[1]

In the summer of 2011, Goudzwaard heard Maduk's first track, "Avalon", and successfully contacted him to promote it on the Liquicity channel.[3] The cooperation between the two evolved into a team, and Liquicity Records was established as a label a few months later.[1] Since 2012, Maduk has recorded yearly mixes of the most frequently played songs by their label. In January 2013, they founded a new company for Liquicity events and label matters.[2] Through the combination of music promotion, record label and events, the duo's hobby grew out to a full-time job.[1]

Events

In March 2013, the first small Liquicity event was held in Ruigoord near Amsterdam. Attracting liquid fans from across Europe, the sold-out event was a success.[2] Several more events took place in Amsterdam and Antwerp, and in January 2015, Liquicity expanded to London.[1] The first full-day Liquicity Festival was held on 26 July 2015 in Diemen forest near Amsterdam.[4] According to Het Parool in 2016, video footage from the Liquicity Festival was viewed 185 million times on YouTube.[5] Winter festivals were held in 2015 (Amsterdam), 2016 (Amsterdam and London) and in 2017 (Amsterdam), other Liquicity events in Cologne, Bratislava and Prague. The Liquicity Festival 2017 in Noord-Scharwoude has been the first to last a whole weekend.[6] Due to the COVID-19 pandemic, both the 2020 and 2021 edition were postponed to 2022.[7]

Most of the musicians promoted by Liquicity are British, Belgian or Dutch, the majority of remainder being other Europeans.

References

  1. ^ a b c d e f Matthew Meadow (11 November 2014). "Liquicity: How to Make it as a YouTube Label". Your EDM. Retrieved 3 June 2017.
  2. ^ a b c Maaike Ouboter, Anouk Tuitel (26 March 2013). "Marckus a.k.a. Maduk wordt wakker in Zuid-Afrika, onder het het geweld van drum 'n bass". 3VOOR12 (in Dutch). VPRO. Retrieved 3 June 2017.
  3. ^ Marc (16 June 2012). "Dit is: Maduk". DrumAndBass.nl (in Dutch). Retrieved 3 June 2017.
  4. ^ "Buurtbewoners Diemerbos zijn 'Vunzige Deuntjes' en 'Klamme Handjes' zat". AT5 (in Dutch). 29 June 2015. Retrieved 3 June 2017.
  5. ^ Patrick Meershoek (26 June 2016). "Spreiding? Gemeente houdt festivals het liefst voor zichzelf". Het Parool (in Dutch). Retrieved 3 June 2017.
  6. ^ "RA: Liquicity Festival 2017 at Geestmerambacht". Resident Advisor. 2017. Retrieved 3 June 2017.
  7. ^ Liquicity 2021 statement
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