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Omroepvereniging VPRO
Type Public broadcaster
Country Netherlands
Availability Netherlands
Founded May 29, 1926 (1926-05-29)
Owner Membership Association
Former names
Vrijzinnig Protestantse Radio Omroep
Official website

The VPRO (originally an acronym for Vrijzinnig Protestantse Radio Omroep, or "Liberal Protestant Radio Broadcasting Corporation") was established in the Netherlands in 1926 as a religious broadcasting organization. Falling under the Protestant pillar, it represented the Liberal Protestant current. However, in the 1950s and 1960s it became more (social) liberal than Protestant, and while the acronym VPRO was kept, its meaning was dropped. It was the first to show a nude woman on Dutch television, Phil Bloom in 1967, in the Wim T. Schippers show Hoepla.[1] The VPRO is known for producing and broadcasting quality (and sometimes avant-garde) programmes, documentaries and films, the target audience of the VPRO is highly educated and creative people (e.g. artists, designers, scientists).[2]

The VPRO logo from 1971 to 1981
VPRO's previous logo used from 1981 until August 2010.

VPRO often collaborates with other broadcasting organisations such as WDR, the BBC, and Arte.

Like all Dutch public broadcasters, the VPRO does not have its own dedicated channel.




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