Play is the eighth studio album by Japanese pop singer Namie Amuro, released on June 27, 2007 in Japan. The follow-up to her successful 2005 album Queen of Hip-Pop, Play showcases her new hip-pop genre. It marks her first album to be released in both the CD and CD+DVD formats. Play is her highest selling album since 2000's Genius 2000. The album was ranked 9th on CDJapan's list of top 100 CDs of 2007.[2]
Commercial performance
Upon its release, Play debuted at #1 and stayed at the top spot for two weeks on the Oricon Charts. When its first week was over, Play became Namie's first weekly number one album since her 2000 album Genius 2000 with a gap of 120,258 copies sold. In its first week, the album sold 250,619 copies — Namie's highest first week sales since Genius 2000.[3] In Taiwan, Play reached #1 on the G-Music J-Pop chart for the week and debuted at #2 on the overall chart.
"Can't Sleep, Can't Eat, I'm Sick" was used in commercials for the ringtone sites Mu-Mo and Iromelo Mix DX, the former of which is endorsed by her record label.
"Baby Don't Cry" is the ending theme song for the Kansai/Fuji TV drama, Himitsu no Hanazono. It was also used for JoySound commercials.