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EveryMatrix Ltd
Company typePrivate
IndustrySoftware Gambling
Founded2008
HeadquartersSliema, Malta
Key people
Ebbe Groes (CEO & co-founder, board member)

Stian Hornsletten (CCO & co-founder, board member)

Norbert Teufelberger (Chairman of the Board)
Number of employees
720 (2023)
Divisionsplatform, casino, sports betting, payments, affiliate software
Websitehttps://everymatrix.com

EveryMatrix Ltd is a B2B iGaming software provider company founded in 2008 with its headquarters in Malta.[1] EveryMatrix supplies online gambling platforms, products, and software to online casinos, sportsbook operators, and state-owned or private lotteries. EveryMatrix is a member of the European Lotteries Association[2] and World Lotteries Association.[3]

EveryMatrix counts Norsk Tipping (Norway), OPAP (Greece), National Lottery (Malta), Veikkaus (Finland), Szerencsejáték Zrt. (Hungary) among its customers within the Lottery sector, and bet-at-home.com, Tipico, and Flutter Entertainment in regulated markets. EveryMatrix does not operate any B2C business.[4]

Products

EveryMatrix delivers a casino, sports betting, payments, and affiliate/agent management product suite.

EveryMatrix expands into the gaming development vertical by launching Spearhead Studios[5] in 2019 and Armadillo Studios[6] in 2021.

Operations

EveryMatrix is a private company currently employing over 720 staff across its ten offices in Europe, Asia, and the United States. The company operates within the iGaming sector as a business-to-business software provider.

EveryMatrix is co-founded by Ebbe Groes and Stian Hornsletten. The company is led by Ebbe Groes, as Group's Chief Executive Officer. In 2019, EveryMatrix appointed Stian Hornsletten as Chief Commercial Officer.[7]

In 2017, EveryMatrix completed a EUR 4.3 million (US$4.7 million) private strategic investment round and widened its shareholders’ base.[8] Following the investment round, Norbert Teufelberger (former CEO of Bwin) is appointed as chairman of the board, joining the two co-founders, Ebbe Groes and Stian Hornsletten, and other company members in the company board.[9]

Each product vertical has its own domain-focused business unit driving product development with its own management (CEO, CTO, development, operations, support). The business units are responsible for product operations and development, whereas the Group is responsible for leading and assisting these units.

Clients

In 2017, Tipico, the largest sports betting operator in Germany, signed with EveryMatrix[10] to develop its casino offering.

In 2017, EveryMatrix won the public tender for Norsk Tipping's procurement of the iGaming Integration Platform[11] after a year-long selection process. EveryMatrix has been selected to supply the service, platform and integration via the CasinoEngine platform to Norsk Tipping's KongKasino, Bingoria,[12] and FLAX brands.

In 2019, the global sports betting, gaming and entertainment provider Flutter Entertainment joined the EveryMatrix client list with its brand Betfair. The agreement[13] sees EveryMatrix selected to provide its CasinoEngine iGaming Integration Platform and a selection of market-specific gaming suppliers in Spain.

In 2020, EveryMatrix won OPAP’s casino tender to provide casino services, platform, and front-end, together with RNG and live gaming content, to Greece's former state-owned gambling monopoly. EveryMatrix's CasinoEngine, the iGaming integration and productivity platform, and EveryMatrix’s BonusEngine were plugged into OPAP’s in-house wallet.[14]

In June 2022, iGaming software provider EveryMatrix and National Lottery plc, a subsidiary of IZI Group plc, signed an agreement with the supplier to provide online games for the National Lottery of Malta.[15]

In July 2022, B2B platform provider EveryMatrix and German-based operator bet-at-home.com agreed to deliver the supplier’s turnkey solution. The Frankfurt-listed operator will replace its existing proprietary platform with EveryMatrix’s tech stack. EveryMatrix will supply bet-at-home with its turnkey solution, including sportsbook, casino platform, player management, payments module, and affiliate software. The agreement covers all the markets where bet-at-home is currently present, including their core regulated German market.[16]

In October 2022, B2B iGaming technology provider EveryMatrix was awarded the public tender to provide the Finnish state-owned gaming and lottery monopoly Veikkaus with casino content. The six years agreement was awarded to EveryMatrix and Veikkaus will integrate the supplier’s CasinoEngine solution and source a catalogue of 65 game providers.[17]

In January 2023, EveryMatrix won the Hungarian lottery tender for an online sportsbook platform and services. The provider has been awarded the public tender to provide the Hungarian state-owned gaming and lottery operator Szerencsejáték Zrt. with an end-to-end suite of digital sports betting software solutions and services for its online brand TippmixPro. In addition, EveryMatrix will provide a full range of turnkey software solutions and services across player account management; virtual sports; bonusing, acquisition, retention, and reactivation; payments and affiliate management.[18]

History

EveryMatrix was founded in 2008 and opened its first offices in London, Bucharest, and Changsha.

The first version of the EveryMatrix sportsbook went live in 2009, the casino product emerged in 2012, the affiliate and agent management platform made its comeback as an independent product in 2016, and the payment platform became fully certified and operational in 2017.[19]

In 2011, the company opened a new office in Malta and secured a B2B Malta licence (Type 2) for fixed-odds betting, including live betting. EveryMartrix subsequently opened new development offices in Lviv, Ukraine (2013), Yerevan, Armenia (2015) and a new business and commercial hub in Ski, Norway (2018).

In November 2019, EveryMatrix announced the launch of Spearhead Studios, formed by an experienced team that was acquired from Gaming Innovation Group.[20] Based in Marbella, Spain.

2020 finds EveryMatrix increasing its Esports offering during the worldwide ban on real-life sports events. By May 2020, live esports events coverage surpassed 50,000 monthly events monthly across 19 esports via OddsMatrix's Esports Services.[21] A selection of Virtual Sports also became available to operators via CasinoEngine direct API integration.[22]

In August 2020, EveryMatrix recruited online gaming executive Erik Nyman as part of its leadership team to drive the company's expansion in the US market[23] and open the company's first US office.[24]

The company's global workforce reached 500 employees in October 2020 as EveryMatrix opened a new office in Chiang Mai, Thailand after the group acquired TOTOIT,[25] a Thailand-based web development company.

In 2021, EveryMatrix opened Armadillo Studios[26] to announce its first iGaming development investment in the United States. Armadillo Studios is part of EveryMatrix Group and is based at the company’s headquarters in Miami, Florida. Armadillo Studios is set to develop online casino games based on U.S. market-specific player preferences.

In May 2022, it was announced EveryMatrix had acquired the Zagreb-headquartered B2B sports betting developer, Leapbit for an undisclosed amount.[27]

On July 1st, 2023, EveryMatrix acquired DeepCI, a data-driven betting and gaming affiliate optimisation service. DeepCI's proprietary technology monitors affiliate sites globally with the ability to identify gaming brands' locations on every website page. This allows DeepCI to establish how much exposure each brand receives and how effective it is on each site, page, and market while providing actionable recommendations to operators.[28]

Licences and certifications

EveryMatrix Software Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 39383 [29] and the Malta Gaming Authority, licence number MGA/B2B/201/2011.[30]

In 2019, EveryMatrix was granted approval to operate its CasinoEngine platform on the Spanish market[31] by Dirección General de Ordenación del Juego (DGOJ).

In 2020, EveryMatrix filed an application for a US license in New Jersey.[32]

In May 2022, EveryMatrix announced the organisation had obtained its license from the lottery commission in West Virginia after applying in December 2021. The company plans to supply content developed from its two in-house studios Spearhead Studios and Armadillo Studios to operators in the state and will be achieved through EveryMatrix’s integration platform for casinos called CasinoEngine.[33]

References

  1. ^ "EveryMatrix Casinos & Slot sites in the UK".
  2. ^ "EL Partnership | European Lotteries".
  3. ^ "WLA Associate Members".
  4. ^ "EveryMatrix Closes Four Brands [Strengthens B2B Operations]".
  5. ^ "Spearhead Studios discusses launch within EveryMatrix Group".
  6. ^ "EveryMatrix opens Armadillo Studios in Miami". 3 June 2021.
  7. ^ "EveryMatrix names co-founder Hornsletten as commercial chief". 3 December 2019.
  8. ^ "EveryMatrix completes strategic investment round | AGB". agbrief.com. Archived from the original on 2020-10-21.
  9. ^ "Norbert Teufelberger invests in EveryMatrix and takes chairman role". 28 March 2017.
  10. ^ "Tipico signs up to EveryMatrix CasinoEngine Direct". 21 June 2017.
  11. ^ "Gratulerer! EveryMatrix wins Norsk Tipping 'Gaming Platform' tender". 3 February 2017.
  12. ^ https://affiliateinsider.com/news/operator/norsk-tippings-bingo-product-strengthened-by-everymatrix/ [dead link‍]
  13. ^ "Flutter strengthens gaming offering with CasinoEngine". 17 December 2019.
  14. ^ "OPAP | EveryMatrix".
  15. ^ "EveryMatrix chosen as online provider for Maltese National Lottery". Gambling Insider. Retrieved 8 March 2023.
  16. ^ "Bet-at-home selects EveryMatrix as turnkey platform provider". iGaming Business. Retrieved 8 March 2023.
  17. ^ "EveryMatrix agrees six-year public tender with Veikkaus". Casino Beats. Retrieved 8 March 2023.
  18. ^ "EveryMatrix wins Hungarian lottery tender for online sportsbook platform and services". iGaming Business. Retrieved 8 March 2023.
  19. ^ "History | EveryMatrix".
  20. ^ "Spearhead Studios discusses launch within EveryMatrix Group".
  21. ^ "EveryMatrix: Sports titles drive huge esports betting growth". 6 May 2020.
  22. ^ "EveryMatrix boosts Virtual Sports offering to support operators amid sports crisis". 19 March 2020.
  23. ^ "EveryMatrix appoints Erik Nyman to head US expansion".
  24. ^ "EveryMatrix Opens Miami Office to Power Us & Latam Growth". 17 February 2021.
  25. ^ "EveryMatrix confirms TOTOIT takeover". 7 October 2020.
  26. ^ "EveryMatrix opens Armadillo Studios in Miami". 3 June 2021.
  27. ^ "EveryMatrix finalises acquisition of Leapbit". iGaming Business. 2022-05-30. Retrieved 2022-05-30.
  28. ^ "EveryMatrix acquires optimising service DeepCI". Gambling Insider. 2023-07-03. Retrieved 2023-07-03.
  29. ^ "EveryMatrix Software Limited - Licence summary".
  30. ^ https://www.authorisation.mga.org.mt/verification.aspx?lang=EN&company=511b41e0-82c7-49b8-8b9c-51a0cbf3e157&details=1
  31. ^ "EveryMatrix secures Spanish approval for CasinoEngine". 12 December 2019.
  32. ^ "EveryMatrix applies for New Jersey gaming licence". 18 November 2020.
  33. ^ "EveryMatrix Locks in License for West Virginia". Gambling News. 10 May 2022. Retrieved 10 May 2022.
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