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Parables TV
TypeInternet Christian TV Network
Country
United States
AvailabilityWorldwide
OwnerOlympusat
Launch date
June 2009
Official website
parablestv.com

Parables TV is a global subscription-based provider of streaming Christian and other faith-based movies and TV series.[1] Parables TV is owned by Olympusat.[2] Parables TV features a library of subscription video on demand (SVOD) movies, documentaries, children’s programming, original productions and TV series, as well as a streaming linear TV channel which has a daily schedule.[3][4] Parables TV was established June 2009 in Florida.[5] The CEO of Parables TV is Bob Higley, who also sits on the board of the organization Christians in Media.[6] Vice president of programming is Issac Hernandez, who also serves on the Film Standing Committee with National Religious Broadcasters (NRB).[7]

Business model

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Parables TV primarily operates through three distribution channels:

  • Subscription video on demand service on its website and mobile devices similar to Netflix.
  • Subscription streaming 24-hour-per-day linear TV channel viewable on its website and mobile devices.
  • Program syndicator for other religious TV networks. (Parables TV offers a syndicated “movie of the week” that airs on other Christian TV networks)

Parables TV has entered the online TV market with a video on demand library that includes hundreds of Christian movies, documentaries and TV series not available on many cable and satellite TV channels, including international Christian TV networks.[8] Parable's marketing has also aligned with many churches of various denominations. In exchange, Parables TV sponsors church events using media avenues such as local radio, and provides free screenings of new movies.[9] Expansion plans include creating original Christian movies and original scripted TV series; distribution to other “TV everywhere” platforms like Truli TV,[10] including smart televisions and gaming devices; syndication with other faith networks; and strategic partnerships with filmmakers.[11] According to MediaPost Communications, online TV viewing is up 246%,[12] and within five years streaming video on demand will pass regular TV in the number of viewers. Parables is promoted on YouTube, and GodTube with endorsements from celebrities like Robert Duvall, Diane Lane, John Schneider, Leonard Maltin, Morgan Freeman and Alex Kendrick.[13] According to Business Insider, Christian themed movies have been so profitable that Hollywood continues to target a religious demographic in theaters with films such as The Bible (miniseries), Noah (2014 film), God's Not Dead, Transcendence, Heaven is for Real and The Passion of the Christ.[14]

Parent company

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Olympusat Holdings is the parent company of Parables TV.[15] Parables TV and the Faith Broadcasting Network are the Christian networks in Olympusat's Faith and Family suite.[16] Olympusat is an independent television network operator, providing master control, satellite/uplink, affiliate sales, administrative, and on-demand and multi platform transcoding expertise, distribution, production and technical services to the cable, satellite, and telecommunications industries. Olympusat owns and operates 70 TV networks, including 35 new high-definition networks targeting U.S. Hispanics with Spanish-language programming from Latin America, including Mexico, Venezuela, Chile, Honduras, and Puerto Rico.[17] Networks include Hispanic TV network Cine Mexicano,[18] the Toku Channel and Ultra HD Plex. Parables TV and Upliftv are Olympusat’s two faith channels that provide faith and family programming for its cable and satellite affiliates[19] as well as online subscribers.[20]

Syndication and distribution

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In 2011 Parables TV entered a syndication agreement with Daystar Television Network which features a weekly faith based family friendly movie on Daystar’s network.[21] Syndication partnerships include Uplift TV, Faith Broadcasting Network (formerly TBN Africa),[22] TCT Network, God TV, NRB Network (National Religious Broadcasters Network) and Christian Television Network.[23] Parables is also a Distributor of media content, and works directly with film producers and writers to distribute their film projects.[24]

Technology platforms

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In February 2013, Parables TV introduced its 24/7 Internet linear streaming television network. Linear TV differs from Video on Demand because it offers scheduled TV programs. Parables TV can also be viewed on Apple’s iPhones, iPads and Apple TV.

An Android app was released featuring both on demand and streaming TV. Parables TV created an app for the popular Roku box that allows viewers to watch Parables TV on their large screen televisions in their homes.

In December 2013, Parables introduced subscription video on demand (SVOD). Hundreds of hours of Christian movies were added to the video on demand library of the Parables streaming TV service and made available to all devices including the Roku Channel,[25] Apple and Android mobile devices and Apple TV.[26]

Programming

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Parables TV offers on-demand Christian movies such as Left Behind, The Finger of God, The Resurrection and many others. Parables also carries weekly series, and scheduled daily shows on their linear TV schedule. Parables also publishes movie reviews which contain interviews with the lead actors on faith-based and/or family-friendly films such as Concussion, starring Will Smith,[27] The Revenant, starring David Anders and Chris Wylde,[28] Star Wars: The Force Awakens, starring Harrison Ford, Mark Hamill, and Carrie Fisher,[29] Another Perfect Stranger starring Jefferson Moore,[30] and C Me Dance, produced by Uplifting Entertainment.[31]

References

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  1. ^ "The Christian Version of Netflix Receives a Reboot". Idol Chatter. 8 October 2014.
  2. ^ "PARABLES HD - Reviews & Brand Information - Olympusat, Inc. West Palm Beach, FL - Serial Number: 77708410". trademarkia.com.
  3. ^ "The Christian Version of Netflix Receives a Reboot". Idol Chatter. 8 October 2014.
  4. ^ "How to Watch Christian TV and Christian Movies Online". CutCableToday.
  5. ^ "Parables TV". sat-address.com.
  6. ^ "Christians in Cable Board of Directors". christiansincable.org.
  7. ^ Agape Web Development. "National Religious Broadcasters Association Creates New Christian Film Committee - NRB.org". nrb.org.
  8. ^ "Faith Broadcasting Network partnering with Parables TV to bring premium Christian entertainment". gatewaynews.co.za. 12 March 2015.
  9. ^ "Parables, A Christian Movie Channel". Freethunk.
  10. ^ "Parables TV". truli.com.
  11. ^ "CFDb Interviews Isaac Hernandez". Christian Movies All in One Place, Easy to Find! CFDb!.
  12. ^ "Online TV Viewing Up 246%, Apple iOS Devices Lead". mediapost.com.
  13. ^ "Parables TV Intro". GodTube.
  14. ^ Kirsten Acuna (23 April 2014). "Why Faith-Based Movies Are Doing Well At The Box Office". Business Insider.
  15. ^ "Choice Cable Releases 30 Top Channels from Olympusat". highbeam.com. Archived from the original on 2016-04-16.
  16. ^ "multichannel.com". 26 August 2009.
  17. ^ "Olympusat Bows New Hispanic Cable Channels". mediapost.com.
  18. ^ "Cine Mexicano Launches New Website & On-Air Look". businesswire.com. 27 July 2010.
  19. ^ Olympusat (20 March 2013). "Choice Cable Launches 30 Top Channels from Olympusat". prnewswire.com.
  20. ^ "English Language Suite". Olympusat, Inc.
  21. ^ "Television". dnafilmworks.com. Archived from the original on 2016-01-10. Retrieved 2015-11-18.
  22. ^ "Christian movies and series in store on FBN". dispatchlive.co.za.
  23. ^ "WTJR Family Movies". WTJR-TV Quincy Illinois.
  24. ^ Agape Web Development. "Attention Filmmakers: Pitch Your Project or Story to Distributors at Proclaim 16!". National Religious Broadcasters.
  25. ^ Roku. "Roku".
  26. ^ "How to Watch Christian TV and Christian Movies Online". CutCableToday.
  27. ^ Concussion Parables Hollywood Movie Review. 15 January 2016 – via YouTube.
  28. ^ The Revenant Parables Hollywood Movie Review. 29 January 2016 – via YouTube.
  29. ^ Star Wars The Force Awakens Movie Review. 29 December 2015 – via YouTube.
  30. ^ Parables TV Movie -- Another Perfect Stranger. 3 August 2012 – via YouTube.
  31. ^ Parables TV Movie - C Me Dance. 13 August 2011 – via YouTube.
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