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Baddiewinkle

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Baddiewinkle
Born
Helen Ruth Elam

(1928-07-18) July 18, 1928 (age 96)
Hazard, Kentucky, U.S.
Other namesBaddie
Occupation(s)Internet personality, model
Years active2014–present
Spouse
Earl George Van Winkle
​
​
(m. 1947; died 1983)​

Helen Elam Van Winkle (born July 18, 1928), better known as Baddiewinkle or Baddie Winkle, is an American Internet personality. Elam was born in Hazard, Kentucky.[1] She became an Internet sensation at the age of eighty-five.[2][3][4] Her social media tag line—"Stealing Your Man Since 1928"—was briefly popular in 2016.[5] She is known for her humor and for fighting against ageism through her personal style and messaging, characterized by wearing eccentric clothes, promoting the legalization of medical marijuana, and her innuendo. Winkle is an activist and influencer whose self expression is a statement of disapproval of the beauty industry and the false limitations it imposes on individuals, and especially on women.[6] She has millions of followers and views on social media, where she posts photos and videos of herself, often with suggestive clothing with peculiar prints, or little clothing in order to encourage body positivity and the celebration of the physiques of older adults.[7][8][9][10]

Career

Winkle has gathered a following after initially getting help from her great-granddaughter, Kennedy Lewis, to upload an image to Twitter, while wearing her great-granddaughter's clothes.[11][12] She was subsequently followed by Rihanna, and now has a worldwide following.[13][14][15][16][17] In 2015 she reached one million followers on Instagram. As of 2015, she lives in Richmond, Kentucky and has appeared on The Today Show, Australia.[18][19]

In 2015, Grit Creative Group used her as the face of their website launch campaign, where she dressed as Kurt Cobain, Kate Moss and others.[20] Baddie helped kick off season two of Nicole Richie's Candidly Nicole on VH1.[21] She also appeared on the Red Carpet at the Netflix promotion for Orange Is the New Black.[22] She attended the 2015 MTV Video Music Awards as a guest of Miley Cyrus and MTV.[23][24][25] Furthermore, in 2015 Baddiewinkle also starred in LunchMoney Lewis' “Ain’t Too Cool” music video.[26]

In 2016, she was in a national commercial for Smirnoff ICE Electric Flavors as part of their "Keep It Moving" campaign.[27][28] In August 2016 she was a guest on MTV's "Ridiculousness."[29] She continues to entertain with her pictures, videos, and collaborations with well-known brands and celebrities.[30] Time Magazine included Winkle in its "30 Most Influential People on the Internet" list in March 2016.[31] Winkle was also named "Instagrammer of the Year" at the Eighth Annual Shorty Awards on April 11, 2016.[32] In 2016 the fashion brand Missguided announced Baddie Winkle as their Christmas campaign spokeswoman.[33]

Winkle appeared in her first ever national commercial for Smirnoff ICE Electric Flavors as part of the company's "Keep It Moving" campaign in 2016.[34] She starred in Fergie's "Life Goes On' Music Video in 2016.[35] In 2017, Winkle published her first book titled, Baddiewinkle’s Guide to Life. [36] In 2019, Winkle collaborated with INC.redible Cosmetics.[37] Winkle was the face of the hair care brand Aussie's Blonde Hydration range in 2020.[38] Baddie partnered with Tillamook Ice Cream to present their campaign in 2021.[39] She featured in Sally Beauty's ad campaign which focused on self-expression and empowerment through brightly colored hair.[40]

References

  1. ^ Goorwich, Siam (15 November 2014). "Baddie Winkle is the most badass grandmother in the world". Metro. Metro. Retrieved 6 March 2015.
  2. ^ Rubanovich, Caryn. "Why Care About 85 When You Are 25?". The Common Reader. The Common Reader.
  3. ^ Romano, Nick. "See Miley Cyrus meet Internet sensation Baddie Winkle before the VMAs". Entertainment Weekly. Retrieved 16 August 2016.
  4. ^ Koman, Tess (8 June 2015). "Baddie Winkle: All the College Kids Just Want Me to Be Their Grandma". Cosmopolitan. Retrieved 16 August 2016.
  5. ^ Rose, Rebecca (23 December 2014). "Baddie Winkle, Trill Weed Grandma, Stealing Your Man Since 1928". Jezebel. Jezebel. Retrieved 26 July 2016.
  6. ^ Harvey, Matt. "8 times old lady "baddiewinkle" won Instagram". SneakHype. SneakHype. Retrieved 6 March 2015.
  7. ^ Roy, Jessica. "Your New Favorite Fashion Icon Is This Trill Grandma". NYMag. NYMag. Retrieved 6 March 2015.
  8. ^ Kobola, Frank (28 April 2014). "Twerking Twitter Grandma Is a Fabulous Genius". Cosmopolitan. Cosmopolitan. Retrieved 6 March 2015.
  9. ^ Wesely, Tommy. "Baddie Winkle Is The Most Hardcore Grandma On The Internet". BuzzFeed. BuzzFeed. Retrieved 6 March 2015.
  10. ^ Hoffman, Ashley. "Baddie Winkle on Dealing With Trolls, Posing Nude, and How Being Internet-Famous Helped Her Through Grief". Styleite. Styleite. Retrieved 6 March 2015.
  11. ^ Fantozzi, Sienna. "Baddie Winkle Is Instagram's Most Hardcore Grandma — Prepare To Feel Totally Lame". Bustle. Bustle. Retrieved 6 March 2015.
  12. ^ Rose, Rebecca (8 September 2014). "Celebrate Grandparents Day with Badass Twitter Granny Baddie Winkle". Jezebel. Jezebel. Retrieved 6 March 2015.
  13. ^ Rosenzweig, Mathias. ""THEY'RE BASICS. I PRAY FOR THEM:" A CHAT WITH INTERNET SENSATION BADDIE WINKLE". Paper Mag. Paper Mag. Retrieved 6 March 2015.
  14. ^ Patton, Ben. "Meet Baddie Winkle; Twitter's Hippest Granny Who Is Taking The Internet By Storm". PopWrapped. PopWrapped. Archived from the original on 6 April 2015. Retrieved 6 March 2015.
  15. ^ O'Neil, Lauren. "Twerking 86-year-old grandma 'Baddie Winkle' is an internet star". CBC. CBC. Retrieved 6 March 2015.
  16. ^ Murray, Rheana. "Baddie Winkle Granny Finds Social Media Stardom". abc News. Retrieved 6 March 2015.
  17. ^ Bleier, Evan. "Kentucky great-grandmother Baddie Winkle dominating on Twitter and Instagram". UPI. UPI. Retrieved 6 March 2015.
  18. ^ Rose, Rebecca (23 December 2014). "Baddie Winkle, Trill Weed Grandma, Stealing Your Man Since 1928". Jezebel. Jezebel. Retrieved 6 March 2015.
  19. ^ Oldenburg, Katie. "Meet Your Latest Social Media Obsession: Granny "Badass" Baddie Winkle, "Stealing Your Man Since 1928"". The Frisky. The Frisky. Archived from the original on 2017-06-12. Retrieved 6 March 2015.
  20. ^ Farmer, Brian. "Baddie Winkle Transforms Into Kate Moss, Michelle Lamy and Kurt Cobain". HighSnobiety. HighSnobiety. Retrieved 2 April 2015.
  21. ^ Black, Elizabeth. "Instagram Star Baddie Winkle Turned Nicole Richie Into A Bad Bitch". VH1.com. Viacom International Inc. Retrieved 1 August 2016.
  22. ^ Rose, Rebecca (12 June 2015). "You Have Got to See Twerking Grandma Baddie Winkle at the OITNB Premiere Party". Cosmopolitan.com. Hearst Communications. Retrieved 1 August 2016.
  23. ^ Romano, Nick. "See Miley Cyrus meet Internet sensation Baddie Winkle before the VMAs". EW.com. Entertainment Weekly. Retrieved 3 August 2016.
  24. ^ Murphy, Shaunna. "Miley Cyrus and Baddie Winkle Just Fell in Bad Girl Love at the VMAs: See the Pics". MTV.com. Quantcast. Retrieved 3 August 2016.
  25. ^ Chen, Joyce (30 August 2015). "Miley Cyrus Wears Fruit-and-Veggie Jumpsuit, Meets Baddie Winkle Before MTV VMAs". US Magazine. US Weekly. Retrieved 3 August 2016.
  26. ^ Lewis, Roshumba (2015-12-16). "LunchMoney Lewis Drops New Video For "Ain't Too Cool"". The Knockturnal. Retrieved 2022-12-26.
  27. ^ Caires, Kristen (2016-04-18). "Baddiewinkle Stars in National Smirnoff Commercial". People.com. Retrieved 2016-06-28.
  28. ^ Smirnoff ICE Commercial
  29. ^ https://www.imdb.com/title/tt5941126/?ref_=ttep_ep17 [user-generated source]
  30. ^ "Sponsored Video – Keep it moving – 87 year old Baddie Winkle shakes her thing". Fluxmagazine.com. Flux Media Limited. Archived from the original on 23 August 2016. Retrieved 11 August 2016.
  31. ^ "Meet the 30 Most Influential People on the Internet". Time. Retrieved 2022-12-26.
  32. ^ Mulshine, Molly. "A stylish 87-year-old grandma is one of Instagram's biggest stars". Business Insider. Retrieved 2022-12-26.
  33. ^ "Baddie Winkle's New Fashion Campaign Is Proof "You're Never, Ever Too Old to Party"". Cosmopolitan. 2016-11-04. Retrieved 2022-12-26.
  34. ^ "Baddie Winkle's 5 Pieces Of Advice For People Of All Ages". HuffPost. 2016-04-21. Retrieved 2022-12-26.
  35. ^ "Fergie Releases 'Life Goes On' Music Video Starring Baddie Winkle, Baby Ariel". Peoplemag. Retrieved 2022-12-26.
  36. ^ Nechamkin, Sarah (2017-07-04). "Life Advice From 88-Year-Old Instagram Star Baddiewinkle". The Cut. Retrieved 2022-12-26.
  37. ^ "Baddie Winkle Just Dropped a New Beauty Collection at Sephora and We Want EVERYTHING". Allure. 2019-05-26. Retrieved 2022-12-26.
  38. ^ "92-year-old social media sensation Baddie Winkle joins Aussie team for latest campaign". cosmeticsbusiness.com. Retrieved 2022-12-26.
  39. ^ Walker, DeArbea (May 26, 2021). "Baddie Winkle Tells It Like It Is in New Tillamook Campaign". Retrieved 2022-12-26.
  40. ^ Decker, Megan. "Sally Beauty Reminds Us That "Having Colored Hair Doesn't Make You Unprofessional"". www.refinery29.com. Retrieved 2022-12-26.
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