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Borró Cassette

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"Borró Cassette"
Single by Maluma
from the album Pretty Boy, Dirty Boy
Released29 June 2015 (2015-06-29)
GenreReggaeton
Length3:37
LabelSony Latin
Songwriter(s)
  • Bryan Snaider Lezcano Chaverra
  • Kevin Mauricio Jiménez
  • Juan Luis Londoño
  • Rene David Cano Rios
  • JY (El De La J)
Producer(s)Rude Boyz[1]
Maluma singles chronology
"El Tiki"
(2015) 		"Borró Cassette"
(2015) 		"Desde Esa Noche"
(2016)
Music video
"Borró Cassette" on YouTube

"Borró Cassette" (Template:Lang-en) is a song by Colombian singer Maluma taken from his second studio album Pretty Boy, Dirty Boy (2015). It was released as the album's second single on 29 June 2015 through Sony Music Latin. The song was critically well received, being nominated in various categories at Latin award ceremonies. Commercially, it was successful across countries of Latin America, topping the charts in Colombia and peaking within the top five on various Latin Billboard charts and Venezuela. A music video for the song was filmed at Meatpacking District, Manhattan under the direction of Ulysses Terrero. It premiered on Vevo on 28 August 2015 and it features Maluma at a party. In order to further promote "Borró Cassette", Maluma performed it live during his numerous appearances on Latin music award shows.It has reached 1 Billion views in July 2021 to be on the side of each of Corazón, Sin Contrato and Felices los 4 on the pretty boy's Billion views list

Composition and reception

Maluma recorded a "salsa choke" version of the song which was released as a single on 2 October 2015.[2][3] Lyrically, the song talks about a female who forgets about a party she had with the male protagonist the previous night. He, however hopes to relieve the night when they were drunk, evident in the lines sung by Maluma, "We made love, we had a good time, and now you're telling me you erased the tape?".[4][5] The title, "borró cassette", translated to English to "erasing the tape" is "an expression for pretending something, usually a relationship or romantic encounter, didn't happen in the first place".[4]

Nick Murray of Rolling Stone wrote that "its languid beat suggests the kind of sounds that might have put him [Maluma] and his boo in motion".[5] "Borró Cassette" was nominated in the category for Top Latin Song at the 2016 Billboard Music Awards, but lost to "El Perdón" by Nicky Jam and Enrique Iglesias.[6] At the 2016 Billboard Latin Music Awards, the song was nominated in the category for Latin Rhythm Song of the Year.[7] At the 2016 Premios Juventud, "Borró Cassette" is currently nominated in the category titled "La Más Pegajosa".[8]

Music video

A music video for "Borró Cassette", directed by Ulysses Terrero, was filmed in New York City at the Meatpacking District, Manhattan. It was released on Maluma's official Vevo channel on 28 August 2015 after several teasers were released on various social media platforms.[4] During an interview, Maluma talked about the concept behind the clip and the lyrics, saying that together they represent a common situation a lot of people could identify with.[9] The clip mostly features scenes filmed at a party. It features a female waking up in a room in the morning and not remembering where she is. Reviewing the clip for Billboard, Angie Romero described it "just as hot as you might imagine".[4] It topped HTV's list of the most-watched music videos in Latin America in mid-2016.[10]

Live performances

Maluma performed "Borró Cassette" during the 12th Annual Premios Juventud held on 16 July 2015. A clip of the performance was later uploaded on the singer's official Vevo account on YouTube on 31 July 2015.[11] He also performed the song at the inaugural Latin American Music Awards of 2015 on 8 October where he entered and performed with a hoverboard.[12] A writer of Peru.com called his performance "magnificent" and another one from Telemundo called it "unforgettable".[12][13] In November, 2015 Maluma sang "Borró Cassette" at the reality show La Voz Kids Colombia where he was also a part of the jury. For the performance, he was joined by singer Pipe Bueno and sang several verses of the salsa version of the song.[14] Maluma also performed it throughout 2016 as part of the set list of his tour in promotion of Pretty Boy, Dirty Boy.[15]

Charts

Certifications

Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[27] 2× Platinum 120,000‡
Italy (FIMI)[28] Gold 25,000‡
Mexico (AMPROFON)[29] 2× Diamond+4× Platinum 840,000‡
Spain (PROMUSICAE)[30] 4× Platinum 160,000‡

‡ Sales+streaming figures based on certification alone.

See also

References

  1. ^ Cobo, Leila (3 November 2017). "'Chantaje' Production Team The Rude Boyz Sign to Sony ATV Latin: Exclusive". Billboard. Prometheus Global Media. Retrieved 8 December 2017.
  2. ^ "Maluma se pone salsero" (in Spanish). LatinaFM. Retrieved May 28, 2016.
  3. ^ "Borro Cassette (Versión Salsa Choke)". Retrieved May 28, 2016.
  4. ^ a b c d Romero, Angie (August 28, 2015). "Maluma Parties Hard in New York City in New 'Borró Cassette' Video: Watch". Billboard. Retrieved May 28, 2016.
  5. ^ a b Murray, Nick (November 25, 2015). "10 New Artists You Need to Know: November 2015". Rolling Stone. Retrieved May 31, 2016.
  6. ^ "Billboard Music Awards 2016: Complete winners list". CNN. May 23, 2016. Retrieved May 28, 2016.
  7. ^ "Billboard Latin Music Awards 2016: See the Full Winners List". Billboard. April 28, 2016. Retrieved May 28, 2016.
  8. ^ "Premios Juventud: Lista completa de nominados 2016" (in Spanish). Univision. May 12, 2016. Retrieved May 28, 2016.
  9. ^ "Maluma estrena video de "Borró Cassette"". El Espectador (in Spanish). August 28, 2015. Retrieved May 28, 2016.
  10. ^ Fernandez, Suzette (May 26, 2016). "Maluma's 'Borro Cassette' Music Video Tops HTV's Most-Viewed Chart". Billboard. Retrieved May 28, 2016.
  11. ^ Maluma - Borro Cassette (Premios Juventud 2015)[Courtesy of Univision]. Vevo. July 31, 2015. Retrieved May 28, 2016.
  12. ^ a b "Latin American Music Awards: Maluma y su magnífica presentación" (in Spanish). Peru.com. October 8, 2015. Archived from the original on January 1, 2018. Retrieved May 28, 2016.
  13. ^ "Maluma canta "Borró Cassette" en los Latin AMAs 2015: Show Completo (video 8/10)" (in Spanish). Telemundo. October 8, 2015. Archived from the original on December 30, 2017. Retrieved May 28, 2016.
  14. ^ "Video: Maluma y Pipe borraron cassette y cantaron para las mujeres colombianas" (in Spanish). Caracoltv.com. November 16, 2015. Archived from the original on 2015-12-21. Retrieved May 28, 2016.
  15. ^ Kudialis, Chris (March 24, 2016). "Review: Mostly female crowd shows its love for Maluma at Embassy". Las Vegas Sun. Archived from the original on June 1, 2016. Retrieved May 29, 2016.
  16. ^ "Top Nacional Colombia - Semana 32 del 2015". National-Report. Archived from the original on August 9, 2015. Retrieved May 28, 2016.
  17. ^ "Dominican Republic General" (in Spanish). Monitor Latino. Retrieved May 9, 2018.
  18. ^ "Maluma Chart History (Hot Latin Songs)". Billboard. Retrieved October 17, 2015.
  19. ^ "Maluma Chart History (Latin Airplay)". Billboard. Retrieved September 17, 2020.
  20. ^ "Maluma Chart History (Latin Rhythm Airplay)". Billboard. Retrieved September 17, 2020.
  21. ^ "Maluma Chart History (Tropical Airplay)". Billboard. Retrieved October 17, 2015.
  22. ^ "Promusicae Top 100" (in Spanish). Retrieved October 20, 2023.
  23. ^ "Top 100 - Fecha de Publicación: Sábado 19/09/2015" (in Spanish). Record Report. Archived from the original on September 18, 2015. Retrieved May 28, 2016.
  24. ^ "Hot Latin Songs: Year End 2015". Billboard. Retrieved December 9, 2015.
  25. ^ "Top 100 Songs Annual 2016" (in Spanish). Productores de Música de España. Retrieved May 9, 2022.
  26. ^ "Hot Latin Songs – Year-End 2016". Billboard. Retrieved May 24, 2021.
  27. ^ "Brazilian single certifications – Maluma – Borro Cassette" (in Portuguese). Pro-Música Brasil. Retrieved November 20, 2023.
  28. ^ "Italian single certifications – Maluma – Borro Cassette" (in Italian). Federazione Industria Musicale Italiana. Retrieved May 15, 2017. Select "2017" in the "Anno" drop-down menu. Type "Borro Cassette" in the "Filtra" field. Select "Singoli" under "Sezione".
  29. ^ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved August 4, 2023. Type Maluma in the box under the ARTISTA column heading and Borro Cassette in the box under the TÍTULO column heading.
  30. ^ "Spanish single certifications – Maluma – Borró Cassette". El portal de Música. Productores de Música de España. Retrieved October 31, 2021.
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