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Sky Zone Franchise Group
Company typePrivate company
IndustryIndoor Active Entertainment Parks
Founded2004; 20 years ago (2004)
HeadquartersLos Angeles, California, U.S.
Number of locations
300
Key people
Elizabeth Blair, CEO
Brands
OwnerPalladium Equity Partners
Websitewww.skyzone.com

Sky Zone is a Los Angeles–based company that operates indoor trampoline parks. The company is often erroneously (no, not erroneous) credited with opening the first indoor trampoline park in 2004 (2005 Las Vegas called Sky Slam) (although it was not the first) (yes, it was),[1] and is controversial for the amount of injuries that have occurred in its parks.[2]

History

Sky Zone was founded in 2004 by entrepreneur Rick Platt in the Las Vegas Valley. Platt originally intended for the trampoline courts to be used as part of a new sport with professional athletes.[3] Platt spent US$2 million to build a 17,000 square foot (1,600 m2) trampoline arena in Las Vegas and to hire athletes for the sport, which would have included rotating hoops and mid-air acrobatics.[4] The sport failed to generate interest, but local skateboarders learned of the facility and wanted to bounce on the court, which prompted Platt to begin charging admission.[3] Within six months, the facility had hosted 10,000 visitors.[3]

In 2006, Platt's son Jeff, who was a student at Washington University in St. Louis, opened a similar park in Missouri.[3]

In 2011, Sky Zone organized Ultimate Dodgeball, an extreme dodgeball competition played inside Sky Zone trampoline parks. The competition ran from that year to 2018, with championships featured on ESPN until the competition was closed.[5]

In 2012, Sky Zone was one of the founding members of the International Association of Trampoline Parks.[6]

In 2013, Sky Zone announced a master franchise license with Strike Bowling Bar to build 10 parks in Australia as well as future parks in New Zealand.[7]

Starting in May 2014, the company's Sky Zone Australia subsidiary began opening locations across Australia.[citation needed]

In 2016, trade publication Franchise Times ranked Sky Zone as No. 2 on the list of fastest growing franchises.[8] Also in 2016, it was reported that the owner of Sky Zone Australia, Funlab, was putting up the Australian operation for sale. Funlab was also selling its Strike Bowling business.[9]

In May 2017, the company announced the world's largest trampoline park was being built in Hyderabad, India.[10] In August, the company opened Sky Zone Hyderabad, the first Trampoline park in India.[11][12][13] In December, the company opened a park in Cecil Township, Pennsylvania that included the company's first American Ninja Warrior-style obstacle course.[14]

By 2018, Sky Zone had over 200 locations.[15] In February, American park operator CircusTrix, backed by private equity firm Palladium Equity Partners, announced that it had acquired Sky Zone.[16][15] In November, the company was featured in an episode of the American television program Undercover Boss.[17]

In 2019, the company reported 30 million annual visitors, and $380 million in revenue.[8] In November, the company announced a partnership with Carnival Cruise Lines, to put a Sky Zone trampoline park on the Carnival Panorama cruise ship.[18]

By November 2021, the company had more than 150 trampoline parks around the world.[8]

Attractions

Typical Sky Zone Indoor Trampoline Parks consist of several trampoline courts, which have trampolines for floors and walls.[19] Some Sky Zone parks include non-trampolining activities such as climbing, ninja warrior courses, slides, zip lines, toddler zones, challenge courses, and stunt bags.[20][10][14]

Larger courts allow for many visitors to bounce and jump simultaneously, while smaller courts are used for games of baseball and basketball, where players can bounce around to avoid being hit by other players' throws. Some courts allow visitors to bounce into a pit filled with foam blocks, and others feature basketball goals placed above trampolines, permitting visitors to bounce and slam dunk balls into the goals.[19] Some centers have started exercise classes using the trampoline courts.[4]

Injuries and lawsuits

Sky Zone has been the subject of individual and class-action lawsuits due to injuries that have occurred in its trampoline parks.[21] According to research from the American Academy of Pediatrics, the likelihood of sustaining a trampoline injury was 32% greater at a trampoline park than at home.[22] A 2019 study of trampoline injuries presented by the American Academy of Pediatrics suggested an increase in injuries at trampoline parks.[23]

To warn customers of injuries and discourage risky behavior, the company requires customers to watch a safety video, and sign waivers acknowledging the inherent danger of trampolining.[21][24] The company also trains its employees to separate customers by size, but investigative reports suggest that those guidelines are not always followed.[25] The waivers also require injuries to be addressed by arbitration.[21]

In 2017, a three-year-old suffered a broken bone at a "toddler time" jump activity offered by a Florida Sky Zone after an impact with a mat, despite a 2015 statement by the American Academy of Orthopedic Surgeons that children under six should not be allowed to use trampolines, due to safety concerns.[26]

In September 12, 2020, an estimated 700 to 1000 people, mostly kids, were trapped inside a Sky Zone park in Orland Park, Illinois during a large scale fight that included 200 children. The Sky Zone was shut down for safety violations, and reopened after going to court for an emergency order to stay in business.[27] The park sued to retain its business license and in December 2021 was allowed to remain open after agreeing to implement additional security and other safety measures.[28]

In November 2021, nearly 200 teenagers were involved in a brawl at a Sky Zone Trampoline Park in Tampa, Florida.[29] The park closed, and was evacuated, but the fight moved outside into the parking lot.[30] No arrests were made.[30]

A news investigation revealed a pattern of recurring injuries at Sky Zone parks, including broken bones. These injuries, the investigation found, were caused by people getting their feet caught in the trampolines' metal frame or by being fallen on by others.[25] A lawsuit connected to this investigation alleges dangerous design flaws, and points to internal Sky Zone worker manuals that warn about the pads, a warning reportedly not given to customers.[25]

Adults have also been part of these patterns of injuries. Joba Chamberlain, former New York Yankees pitcher, suffered from extreme blood loss after breaking his ankle at a Sky Zone (no, not a Sky Zone) park in 2012.[24]

Operations

Sky Zone is headquartered in Los Angeles, California. As of February 2018, the company was operating franchises in USA, Canada, Mexico, Australia, the United Kingdom, Norway, Guatemala, Kuwait and India.[16] It is a subsidiary of park operator CircusTrix.[16]

References

  1. ^ "Fill a room with trampolines and hope for the best? The up-and-down story of trampoline parks". Los Angeles Times. 2021-11-16. Retrieved 2022-09-22.
  2. ^ "This 31-year-old CEO is making millions from trampolines". CNBC. July 6, 2016. Retrieved September 20, 2022.
  3. ^ a b c d Karen E. Klein (March 21, 2012). "Sky Zone Failed as a Sport, Won With Trampoline Parks". bloomberg.com. Bloomberg, L.P. Retrieved March 4, 2013.
  4. ^ a b Drew Guarini (April 12, 2012). "For Sky Zone Trampoline Parks, The Sky's The Limit". HuffingtonPost.com. AOL Money & Finance. Retrieved March 4, 2013.
  5. ^ "Dodgeball gets extreme new look at Skyzone championships - ESPN Video". ESPN. October 20, 2016. Retrieved September 20, 2022.
  6. ^ "Trampoline Parks: A Complete History". Action Park Source. April 9, 2018. Retrieved September 20, 2022.
  7. ^ "Next Capital mulls exit options for Funlab, owner of Strike Bowling". Action Park Source. February 10, 2019. Retrieved September 20, 2022.
  8. ^ a b c "Fill a room with trampolines and hope for the best? The up-and-down story of trampoline parks". LA Times. November 16, 2021. Retrieved September 20, 2022.
  9. ^ "Funlab looks to strike a sale". The Australian. July 26, 2016. Retrieved September 20, 2022.(subscription required)
  10. ^ a b "The World's biggest Trampoline Park, Sky Zone comes to Hyderabad". APN News. May 10, 2017. Retrieved September 20, 2022.
  11. ^ "Hyderabad to house India's first trampoline park". The Economic Times. May 10, 2017. Retrieved September 20, 2022.
  12. ^ "Get Set, JUMP At India's First Trampoline Park – Sky Zone In Hyderabad". Momspresso. October 13, 2017. Retrieved September 20, 2022.
  13. ^ "Sky Zone Trampoline Park comes to India". The New Indian Express. May 12, 2017. Retrieved September 20, 2022.
  14. ^ a b "New Sky Zone trampoline park will let customers jump for joy". Observer Reporter. December 7, 2017. Retrieved September 20, 2022.
  15. ^ a b "Provo's CircusTrix expands 'extreme recreation' empire". Deseret News. February 1, 2018. Retrieved September 20, 2022.
  16. ^ a b c "CircusTrix Pounces on Operator of Indoor Trampoline Parks". Wall Street Journal. February 1, 2018. Retrieved September 20, 2022.
  17. ^ "CEO goes 'Undercover' at Westboro's Sky Zone". Boston Herald. November 18, 2018. Retrieved September 20, 2022.
  18. ^ "Carnival Panorama to have SkyZone trampoline park". Travel Weekly. November 27, 2019. Retrieved September 20, 2022.
  19. ^ a b Meghan Kotowski (January 5, 2012). "Sky Zone Indoor Trampoline Park opens in Suwanee". GwinnettDailyPost.com. Gwinnett Daily Post. Retrieved March 4, 2013.
  20. ^ "Sky Zone Everett Reaches New Heights: Popular Trampoline Park Celebrates Its 10th Anniversary". Revere Journal. November 17, 2021. Retrieved September 20, 2022.
  21. ^ a b c Pradelli, Chad (February 18, 2019). "Jumping into the ER: Safety experts warn of dangers at indoor trampoline parks". 6abc Philadelphia. Retrieved September 20, 2022.
  22. ^ "Beware Before You Bounce. The Dangers of Trampoline Parks". Northern Virginia Injury Law News. February 18, 2021. Retrieved September 20, 2022.
  23. ^ "Study Shows Trampoline Injuries Have Increased Over the Past Decade". American Academy of Pediatrics. October 25, 2019. Retrieved September 20, 2022.
  24. ^ a b "How safe are trampoline parks? As their popularity soars, so do injuries". TODAY.com. July 25, 2018. Retrieved September 20, 2022.
  25. ^ a b c "25 Investigates: Lawsuits show pattern of injuries at popular trampoline parks". Boston 25 News. November 22, 2018. Retrieved September 20, 2022.
  26. ^ "'It's been a nightmare:' Woman speaks out after her toddler was injured on a trampoline". ABC News. June 12, 2017. Retrieved September 20, 2022.
  27. ^ Placko, Dane (March 3, 2022). "Sky Zone trampoline park in Orland Park to stay open for now". FOX 32 Chicago. Retrieved September 20, 2022.
  28. ^ "Orland Park Officials Reach License Settlement Deal With Sky Zone". Patch. December 21, 2021. Retrieved September 20, 2022.
  29. ^ "Nearly 200 children involved in trampoline park "brawl": "This escalated very quickly"". Newsweek. December 2, 2021. Retrieved September 20, 2022.
  30. ^ a b Placko, Dane (November 29, 2021). "No arrests after hundreds of children involved in brawl at Tampa trampoline park". FOX 13 Tampa Bay. Retrieved September 20, 2022.
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