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Premium business model

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This is an old revision of this page, as edited by David Biddulph (talk | contribs) at 09:52, 15 February 2017 (Undid revision 765585760 by Profpremrajpushpakaran (talk); why change the date? That's how long it has been tagged as unrefeenced). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

The premium business model is the concept of offering high end products and services appealing to discriminating consumers. Brand image is an important factor in the premium business model, as quality is often a subjective matter. This business model seeks a higher profit margin on a lower sales volume.

Some examples of this model include Rolls-Royce, BMW and Mercedes-Benz in the auto industry, Gucci bags and Rolex watches in the luxury accessories industry, and elite personal services such as using a chauffeur.

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