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Smart Alliance

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Smart Alliance
AbbreviationSA
Formation24 March 2009; 15 years ago (2009-03-24)
TypeTV Alliance
PurposeCollaborate on content, sales and marketing, and technology in television
HeadquartersSingapore
Region served
Southeast Asia
Membership
ABS-CBN Corporation (Philippines)
BBTV 7 (Thailand)
International Media Corporation (Vietnam)
MediaCorp (Singapore)
Media Nusantara Citra (Indonesia)
Media Prima (Malaysia)
Official language
English and primary Southeast Asian languages
Chairman of the Steering Committee
Lucas Chow
Main organ
Steering Committee
Parent organization
ASEAN
Websitehttp://smartalliancemedia.com/

Smart Alliance is an alliance of Southeast Asian television broadcasting companies.[1]

History

On 24 March 2009, six Southeast Asian television broadcasting companies forged an alliance to cooperate along three areas — content, sales and marketing, and technology — and capitalise on the economies of scale and combined market that the region can offer. They signed a Memorandum of Understanding to form the Smart Alliance.[1]

Key People

Steering Committee

Content Work Group

  • Leader
    • Doreen Neo
  • Members
    • Linggit Tan
    • Sharon Loh
    • Farisha Pawanteh
    • Rudy Ramawy

Sales & Marketing Work Group

  • Leader
    • Irene Lim
  • Members
    • Luis Paolo Pineda
    • Sapna Angural
    • Shareen Ooi
    • Kanti Imansyah

Technology Work Group

  • Leader
    • Yeo Kim Pow
  • Members
    • Raul Bulaong
    • Tan Kwong Meng
    • Agus Mulyanto

References

  1. ^ a b "ASEAN broadcasters forge SMART Alliance". MediaCorp. 24 March 2009. Archived from the original on 17 April 2009. Retrieved 22 September 2019.