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Liverpool F.C. won its seventh league title, tying Arsenal's record. In the competitive Football League First Division, Liverpool breezed to the championship victory with a six-point cushion to Leeds and Burnley. Roger Hunt scored 29 league goals, which earned him a place in the England squad for the World Cup, where he became the first player to win the World Cup representing Liverpool. It was not until 44 years later that Fernando Torres played an active part in the Spanish team winning the World Cup as a Liverpool player.
The season also saw Liverpool reaching its first European final, that of the Cup Winners Cup, losing 2-1 to West German side Borussia Dortmund at Hampden Park in Glasgow, a severe blow to manager Bill Shankly, who had hoped to win his first European trophy in his native Scotland.
The club permanently adopted an all red strip at the start of this season.[1]