We Boom is the third extended play of South Korean boy group NCT Dream, the third sub-unit of the South Korean boy group NCT. It was released digitally on July 26, 2019 and physically on July 29, 2019, by SM Entertainment.[1]We Boom is the first major release of NCT Dream without Mark, who was at the moment graduated from the unit in 2018.
Background and release
On July 8, 2019, it was announced that NCT Dream was preparing for a summer comeback.[2] On July 17, it was revealed that NCT Dream would return with their third EP We Boom and the lead single "Boom" on July 26. Teaser photos were released for each member from July 17 to June 22.[3] The music video teaser was released on July 24 and the full music video on July 26.[4]
The EP was released digitally on July 26, 2019, through several music portals, including MelOn, iTunes and Spotify.[5] The music video for the title song Boom was released the same day.[1] The physical version was released on July 29.
Reception and Promotion
The EP title song Boom was described as a piece of urban Hip-hop, featuring "powerful verses - a bridge in the latter half of the song that features expressive back-to-back belts by Haechan and Renjun and leads into a warm-toned display by Jisung."[1]
The group started promoting their title track "Boom" on July 26 together with "Stronger". They first performed the lead single on KBS' Music Bank,[6] followed by performances on MBC's Show! Music Core and SBS' Inkigayo.
The album became NCT Dream best sold album up till then, selling more than 300,000 units after a month of release.[7] It also debut on Billboard World albums chart at #7 and NCT Dream was at #3 on Billboard Social 50 Chart.[8] NCT Dream received two wins for "Boom" on The Show on August 6, 2019 and on August 20, 2019, respectively.[9][10]We Boom later became the best selling album released by any NCT sub-unit up until and in the year of 2019.[11]
^Yoo Jung-na (January 5, 2020). "[2020 골든디스크]방탄소년단, 음원+음반 대상 동시 석권…"공정한 2020년 기대"(종합)" [[2020 Golden Disc] Bulletproof Boy Scouts to Dominate Music + Music Records "Fair 2020 expectations" (general)]. Sports Chosun (in Korean). Retrieved January 5, 2020.
^Jeon, Aram (August 6, 2019). '더쇼' NCT DREAM, 컴백 첫 1위…파나틱스 데뷔·TRCNG 컴백 [종합] ['The Show' NCT DREAM, No. 1 comeback… Panatics debut, TRCNG comeback [Comprehensive]]. Xports News (in Korean). Retrieved April 29, 2020 – via Naver.
^Kim, Bora (August 20, 2019). '더쇼' NCT DREAM '붐' 1위..제노 "곧 3주년, 엔시티즌에 감사"[종합] ['The Show' NCT DREAM 'Boom' 1st place .. Geno "Thanks soon, thanks to N-Citizen" [Comprehensive]]. OSEN (in Korean). Retrieved April 29, 2020 – via Naver.