Lucy Tammam

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Lucy Tammam is a British fashion designer working with haute couture techniques and Fair trade practices. Known for her innovative flattering cuts as well as sustainable ethical supply chains.[1][2][3][4] Tammam is the first British designer to have launched an ethical ready to wear bridal collection.[5][6]

Personal life

Born in Poole, Dorset, Tammam grew up in the coastal town before moving to London in 2000 to study Fashion Design with Marketing at Central Saint Martins.[7]

Fashion

Before graduating from Central Saint Martins Tammam started a fashion label called Tam & Rob, with an old school friend, Lucy Robinson. The label lasted two years.[8][9]

Tammam started the Tammam fashion label in 2007. The wholesale collections were stocked in the UK, Australia, Japan and the USA.[10] During this period the label showcased at London,[11][12] Paris and New York Fashion weeks.

In 2009 the label launched the first ethical ready to wear bridal collection in the UK.[13][14]

In 2012 Atelier Tammam opened in Bloomsbury, London. Among the offerings of the Tammam Atelier and label are bespoke laces[15][16] and peace silks, including Eri silk.[17][18]

Eleanor Tomlinson is one of the label's fans wearing Tammam to events such as the British Academy Television Awards, Esquire summer party and Empire awards.[19][20][21] Tammam has also created gowns for Alicia Silverstone,[22] Justine Glenton and been worn by a diverse celebrity following including BAFTA nominee Nat Luurtsema, Jenny Agutter,[23] Olivia Williams.

Tammam has worked on and supplied pieces for films including Amanda Eliasch's The Gun, The Cake and The Butterfly[24] and Gods Behaving Badly[25][26] starring Alicia Silverstone.

Tammam label was cited as one of the labels in the running to create the wedding dress for Kate Middleton.[27]

Tammam has worked for a range of couture and traditional design ateliers, most notably Catherine Walker of London[28] and Claudio Cavalcanti in Rome.[29]

Tammam has showcased on catwalks globally,[30] including Berlin Fashion Week (Lavera), Istanbul (Fashion is Great Britain), New York[31] and St Pancras International,[32] as well as collaborative shows with other eco designers as part of the Conscious Designers Collective.

Tammam is an expert in Eco Cotton for the New Luxury expert initiative.[33]

A graduate of School for Creative Startups, Tammam was invited to be a guest speaker on the challenges facing an eco trade at a social entrepreneurship and eco business event hosted by BITCH, How to be an Eco Warrior(ess).[34][35]

Tammam starred in a short film on green-washing in the fashion industry, which was released during London Fashion Week SS15 and featured House of Tammam designs.[36]

Business accomplishments

  • 2014 Finalist Sustainable City Awards, Sustainable Fashion category. Awarded by the Lord Mayor of the City of London in recognition of outstanding effort in working towards a sustainable future. [citation needed]
  • 2014 Awarded a Certificate of Completion by the British Library Innovating for Growth programme[37][38]
  • 2013 On behalf of the Tammam label, Lucy Tammam received a Future 50 Award for demonstrating outstanding entrepreneurial flair and innovation in their pursuit to improve the economy, environment and society (awarded by Striding Out)[39]
  • 2013 First Designer Label to achieve Vegetarian Society certification[40]
  • 2012 Winner Archant's Local Business Accelerator Award[41][42]
  • 2009 Received a Rising Star Award presented by Greater London Enterprise on behalf of Central London Enterprise Consortium.[citation needed]

References

  1. ^ Lewy, Alison (2012). Design Create Sell. Brightword. pp. 13–15. ISBN 978-1908003348.
  2. ^ Gwilt, Alison (2014). A Practical Guide to Sustainable Fashion. Bloomsbury. p. 48. ISBN 978-2-940496-14-3.
  3. ^ "Atelier Tammam on Celebrities, Powerful Women & Fashion Week". British Mode Magazine. Retrieved 22 September 2014.
  4. ^ "Fairtrade, Sustainable Bridalwear : Tammam". The Wedding Secret. Retrieved 22 September 2014.
  5. ^ Malik Chua, Jasmin. "House of Tammam Debuts U.K.'s Only Ethical Ready-to-Wear Bridal Gowns". Ecouterre. Retrieved 23 September 2014.
  6. ^ "House of Tammam Eco-Couture & Bridal Collection". Boho Bride. Retrieved 23 September 2014.
  7. ^ "Fairtrade, Sustainable Bridalwear : Tammam". The Wedding Secret. Retrieved 22 September 2014.
  8. ^ "Tam + Rob". TreeHugger. Retrieved 22 September 2014.
  9. ^ "House of Tammam Debuts U.K." Ecouterre. Retrieved 22 September 2014.
  10. ^ "House Of Tammam – An Ethical Fairtrade Bridal Collection". Whimsical Wonderland Weddings. Retrieved 23 September 2014.
  11. ^ Siegle, Lucy. "London Fashion Week: 2009's best in eco-fashion". theguardian.com. Retrieved 23 September 2014.
  12. ^ "Estethica" (PDF). London Fashion Week. Retrieved 23 September 2014.
  13. ^ Malik Chua, Jasmin. "House of Tammam Debuts U.K.'s Only Ethical Ready-to-Wear Bridal Gowns". Ecouterre. Retrieved 23 September 2014.
  14. ^ "House of Tammam Eco-Couture & Bridal Collection". Boho Bride. Retrieved 23 September 2014.
  15. ^ "Atelier Tammam on Celebrities, Powerful Women & Fashion Week". British Mode Magazine. Retrieved 23 September 2014.
  16. ^ "Eco Bridal Week – Tammam Bridal Gowns". London Bride. Retrieved 23 September 2014.
  17. ^ Basswara, Valentino. "Peace Silk: A Gentler, Humane Way for Obtaining Silk". Wellnessway. Retrieved 23 September 2014.
  18. ^ "Comfortable Cruelty-Free Wedding Gowns". Green Bride Guide. Retrieved 23 September 2014.
  19. ^ "Carnaby Quarter EH Fashion Revolution Popup Flat Planet London". Ethical Hedonist Magazine. Retrieved 23 September 2014.
  20. ^ "Ecofashion hits the red carpet at the Esquire Summer Party". Magnifeco. Retrieved 23 September 2014.
  21. ^ Reid, Alison Jane. "Dressing the screen queens". The Lady. Retrieved 23 September 2014.
  22. ^ "Atelier Tammam on Celebrities, Powerful Women & Fashion Week". British Mode Magazine. Retrieved 23 September 2014.
  23. ^ Reid, Alison Jane. "Dressing the screen queens". The Lady. Retrieved 23 September 2014.
  24. ^ "The Gun, the Cake & the Butterfly". IMDb. Retrieved 23 September 2014.
  25. ^ "Gods Behaving Badly". IMDb. Retrieved 23 September 2014.
  26. ^ Silverstone, Alicia. "Peace Silk: What Is It?". The Kind Life. Retrieved 23 September 2014.
  27. ^ "Fairtrade, Sustainable Bridalwear: Tammam". The Wedding Secret. Retrieved 23 September 2014.
  28. ^ "Lucy Tammam, Cotton New Luxury Expert". New Luxury Experts. Retrieved 23 September 2014.
  29. ^ "Ethical Fashion Reaches New High – Tammam Label". Fashion Capital. Retrieved 23 September 2014.
  30. ^ Spagnoli Garbardi, Chiara. "Vegan Couture: Tammam". Eluxe Magazine. Retrieved 23 September 2014.
  31. ^ Carter, Kate. "New York fashion week live blog". theguardian.com. Retrieved 23 September 2014.
  32. ^ "Tammam roving eco couture catwalk st Pancras International". YouTube. Retrieved 23 September 2014.
  33. ^ "Lucy Tammam, Cotton New Luxury Expert". New Luxury Experts. Retrieved 23 September 2014.
  34. ^ Richards, Kate. "Bitches Unite! It's in fashion". Style With Heart. Retrieved 9 October 2014.
  35. ^ "How to be an Eco Warrior(ess)". bit.ch-online.co.uk. Retrieved 9 October 2014.
  36. ^ "Ms Tammam Comments on: Green-Washing in the Fashion Industry". YouTube. Retrieved 9 October 2014.
  37. ^ "Made with British Library – Lucy Tammam, Designer". British Library. Retrieved 9 October 2014.
  38. ^ "Fashion Innovation". British Library. Retrieved 9 October 2014.
  39. ^ "Winners A-Z". future50.co.uk. 2014. Retrieved 7 October 2014.
  40. ^ Spagnoli Garbardi, Chiara. "Vegan Couture: Tammam". Eluxe Magazine. Retrieved 9 October 2014.
  41. ^ Kebble, Mark (May 2012). "Quick on the Draw". Angel Magazine (176): 43–44.
  42. ^ Kebble, Mark. "At home with fashion designer Lucy Tammam". EDP24. Retrieved 9 October 2014.
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