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Under the Influence (radio series)

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Under the Influence
Running time30 minutes
Country of originCanada
Language(s)English
Home stationCBC Radio One
Hosted byTerry O'Reilly
Produced byDebbie O'Reilly
Edited byCallie O'Reilly
Original releaseJanuary 7, 2012 (2012-01-07)
No. of series7
Websitewww.cbc.ca/radio/undertheinfluence
Podcastwww.cbc.ca/radio/podcasts/arts-culture/under-the-influence/

Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.[citation needed]

The series serves as a follow up to two previous programs hosted by O'Reilly, O'Reilly on Advertising (2005) and The Age of Persuasion (2006-2011). While those shows focused primarily on advertising, this series focuses on marketing.

Episode guide

Season 1

Season One Episode Guide[1]

Episode Title Broadcast Date
101 A New BRIC in the Wall January 7, 2012
102 Men Are From Sears January 14, 2012
103 Voices of Influence January 21, 2012
104 Great Brands That Never Advertise January 28, 2012
105 Getting Personal in the Classified Ads February 4, 2012
106 Big Chill Marketing: The Influence of Music February 11, 2012
107 The Marketing Genius of Steve Jobs - Part 1 February 18, 2012
108 The Marketing Genius of Steve Jobs - Part 2 February 25, 2012
109 Movie Marketing March 3, 2012
110 Marketing in a Crisis] March 10, 2012
111 Accidental Brands March 17, 2012
112 Handcuffed By Brand Image March 24, 2012
113 When Big Brands Houdini March 31, 2012
114 Mascots April 7, 2012
115 Charlie Bit My Ad: When Advertising Works Too Well April 14, 2012
116 Sex in Advertising April 21, 2012
117 Hyper-Targeting: How Brands Track You Online April 28, 2012
118 Colour Schemes: How Colours Make Us Buy May 5, 2012
119 Brand Envy 2012 May 12, 2012
120 When Brands Apologize: Sorry Seems to Be the Smartest Word May 19, 2012
121 Books, Books, Books May 26, 2012
122 LGBT Advertising: Chasing the Pink Dollar June 2, 2012
123 It's the Little Things June 9, 2012
124 Striking Images: Matchbook Advertising June 16, 2012
125 Dear Terry June 23, 2012

Season 2

Season Two Episode Guide[2]

Episode# Broadcast# Title Broadcast Date
2x01 201 SHAME: The Secret Tool of Marketing January 5, 2013
2x02 202 A Prize In Every Box: Premiums, Toys and Box-Tops January 12, 2013
2x03 203 Timing Is Everything January 19, 2013
2x04 204 Radio Is Dead. Long Live Radio January 26, 2013
2x05 205 Buy Less: How Some Companies Profit By Asking You To Spend Less February 2, 2013
2x06 206 Look What They've Done To My Song, Ma February 9, 2013
2x07 208 Coming Soon - The Art Of The Movie Trailer February 23, 2013
2x08 209 Marketing Stunts March 2, 2013
2x09 210 Billion Dollar Brands March 9, 2013
2x10 211 Tales of Customer Service March 16, 2013
2x11 212 Selling Danger March 23, 2013
2x12 214 Famous Marketing Blunders April 6, 2013
2x13 215 Game Shows As Marketing April 13, 2013
2x14 216 Loss Leaders: How Companies Profit By Losing Money April 20, 2013
2x15 217 Brand Envy 2013 April 27, 2013
2x16 219 Nothing In Common: How Hollywood Portrays Ad People May 11, 2013
2x17 220 Real Time Advertising May 18, 2013
2x18 221 Nobody's Dead Anymore: Marketing Deceased Celebrities May 25, 2013
2x19 223 Trust In Advertising June 2, 2013
2x20 224 This I Know June 15, 2013
2x21 225 Dear Terry] June 22, 2013

Season 3

Season Three Episode Guide[3]

Episode # Broadcast # Title Broadcast Date
3x01 301 Looking Out For #1 January 4, 2014
3x02 302 The Psychology of Price January 11, 2014
3x03 303 Cause Marketing January 18, 2014
3x04 304 Marketing Rock'N'Roll Part I January 25, 2014
3x05 305 Marketing Rock'N'Roll Part II February 1, 2014
3x06 306 Marketing The Olympics February 8, 2014
3x07 307 Ambush Marketing February 15, 2014
3x08 309 Have It Your Way: How Mass Customization Is Changing Marketing March 1, 2014
3x09 310 Viral Videos March 8, 2014
3x10 311 Advertising Alumni March 15, 2014
3x11 312 Sunny With A Chance of Mousetraps: How Weather Affects Marketing March 22, 2014
3x12 314 Elevator Pitches April 5, 2014
3x13 315 Terry's Bookshelf April 12, 2014
3x14 316 Brand Envy 2014 April 19, 2014
3x15 317 Nudge: The Persuasive Power of Whispers April 26, 2014
3x16 319 When Founders Are The Face of the Company May 10, 2014
3x17 320 Selling Death May 17, 2014
3x18 321 21st Century Brands May 24, 2014
3x19 323 Satisfaction Guaranteed June 7, 2014
3x20 324 When Brands Mock Other Brands June 14, 2014
3x21 325 Dear Terry 2014 June 21, 2014

Season 4

Episode # Broadcast # Title Broadcast Date
4x01 401 Strange Brands January 3, 2015
4x02 402 Controversy Advertising January 10, 2015
4x03 403 Selling Ugly January 17, 2015
4x04 404 Selling The Moon: Part 1 January 24, 2015
4x05 405 Selling The Moon: Part 2 January 31, 2015
4x06 406 Marketing Hit Songs February 7, 2015
4x07 408 For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees February 21, 2015
4x08 409 Geography As Branding February 28, 2015
4x09 410 The Sharing Economy March 7, 2015
4x10 411 Giftvertising March 14, 2015
4x11 413 The Marketing Innovations Episode March 28, 2015
4x12 414 Limited Edition Brands April 4, 2015
4x13 415 Tourism Marketing April 11, 2015
4x14 416 Brand Envy 2015 April 18, 2015
4x15 417 Show Me The Money: The World of Product Placement April 25, 2015
4x16 419 Even In The Dark: How Packaging Persuades You To Buy May 9, 2015
4x17 420 Sue Me, Sue You Blues: Famous Advertising Lawsuits May 16, 2015
4x18 421 Bookmarks 2015 May 23, 2015
4x19 422 The Internet of (Marketing) Things May 30, 2015
4x20 424 Selling Yourself: The Art of Personal Branding June 13, 2015
4x21 425 Ask Terry 2015 June 20, 2015

Season 5

Season Five Episode Guide[4]

Episode # Broadcast # Title Broadcast Date
5x01 501 How Marketing Created Rituals 5 January 2016
5x02 502 Promise Less, Profit More 13 January 2016
5x03 503 Zombie Brands 20 January 2016
5x04 504 When Marketers Lie 27 January 2016
5x05 505 Small Move, Big Gain 3 February 2016
5x06 506 Words Invented By Marketers 10 February 2016
5x07 508 Movie Merchandising 24 February 2016
5x08 509 Achilles Heel Advertising: Repositioning The Competition 2 March 2016
5x09 510 Live and Let Buy: Where You Live Dictates What You Purchase 9 March 2016
5x10 511 Liar For Hire: And Other Strange Service Companies 16 March 2016
5x11 513 Bouncing Back: How Marketers Survive Debacles 30 March 2016
5x12 514 World’s Oldest Brands 6 April 2016
5x13 515 Business As Unusual: The World of B2B Advertising 13 April 2016
5x14 516 Brand Envy (2016) 20 April 2016
5x15 518 Strange Bedfellows: Advertising & Porn – Part I 4 May 2016
5x16 519 Strange Bedfellows: Advertising & Porn – Part II 11 May 2016
5x17 520 Radio Still Makes Waves 18 May 2016
5x18 521 Persuasive Perks: The World of Loyalty Programs 25 May 2016
5x19 522 Bookmarks 2016 1 June 2016
5x20 523 When Madison Avenue Met Broadway: The World of Industrial Musicals 8 June 2016
5x21 524 Commercial Parodies 15 June 2016
5x22 525 Ask Terry (2016) 22 June 2016

Season 6

Each new episode is assigned a unique episode number, indicating season and episode number. Repeated episodes are shown with their original episode number. CBC Radio labels each episode with a Broadcast number. It does not distinguish between new and repeated episodes. Title Broadcast Date
6x01 601 The Crazy World of Trademarks January 5, 2017
6x02 602 Unforeseen Circumstances: How Companies are Affected by Chance January 12, 2017
6x03 603 Passport Revoked: When Brands Fail Internationally January 19, 2017
6x04 604 What A Difference A Difference Makes: Standing Out In The Marketplace January 26, 2017
6x05 605 Judgment Day: Super Bowl Advertising February 2, 2017
6x06 606 Lead Balloons: When Negative Brand Names Work February 9, 2017
6x07 608 Brands In Cars Getting Coffee: Sponsorship Marketing February 23, 2017
6x08 609 The Elephant in the Room: Humane Marketing vs. Profit March 2, 2017
6x09 610 The Odd Couple: Unlikely Marketing Collaborations March 9, 2017
6x10 611 The Frankenstein Factor: Inventors Who Regret Their Inventions March 16, 2017
6x11 613 The Wizarding world of Influencer Marketing March 30, 2017
6x12 614 Selling the Dream: Real Estate Advertising April 6, 2017
6x13 616 Brand Envy: #Canada150 May 11, 2017
6x14 618 The Lean Mean Money Machine: How Marketing Affects Sports June 1, 2017
6x15 619 Now Splinter Free: How Marketing Broke Taboos June 8, 2017
6x16 620 Cannes Creative Advertising Be Effective? June 15, 2017
6x17 621 Bookmarks 2017 June 22, 2017
6x18 622 Ask Terry 2017 June 29, 2017
6x19 628 Guys and Dolls: Gender Marketing, Part 1 August 12, 2017
6x20 629 Guys and Dolls: Gender Marketing, Part 2 August 17, 2017
6x21 630 Grab Your Wallets: When Brands Go Political August 24, 2017
6x22 631 The Most Interesting Adman in the World: The Story of Albert Lasker August 31, 2017

Season 7

Each new episode is assigned a unique episode number, indicating season and episode number. Repeated episodes are shown with their original episode number. CBC Radio labels each episode with a Broadcast number. It does not distinguish between new and repeated episodes. Title[5][6] Broadcast Date
7x01 701 Put It Between Your Knees and Squeeze: Marketing A Fad January 4, 2018
7x02 702 I See A Little Silhouetto Of A Brand: How Old School Products Survive January 11, 2018
7x03 703 Damn the Torpedoes January 18, 2018
7x04 704 Underwear In Your Mailbox: Subscription Marketing January 25, 2018
7x05 705 Delicious Names: Marketing Appetite Appeal January 30, 2018
7x06 706 A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems February 8, 2018
7x07 707 Comic Book Ads February 15, 2018
7x08 708 Kentucky Fried Brand Myths February 22, 2018
7x09 709 Celebrities: Living To Tell The Tales March 1, 2018
7x10 710 Worthless to Priceless March 8, 2018
7x11 711 Three products you didn't know were named after their inventors March 15, 2018
7x12 712 Famous Jingles: How a franchisee gone rogue inspired the Big Mac Song March 22, 2018
7x13 713 Famous Jingles, Part Two March 29, 2018
7x14 715 Hey Vern! When Ads Go Hollywood April 12, 2018
7x15 716 Brand Envy 2018 April 19, 2018
7x16 717 Bookmarks 2018 April 26, 2018
7x17 718 Lemonade: Marketing a Negative May 3, 2018
7x18 720 Avon Calling: Door to Door Marketing May 17, 2018
7x19 721 Marching Orders: Household Products Invented by the Military May 24, 2018
7x20 722 Guinness Book of World Ad Records May 30, 2018
7x21 723 How Tourism Survives a Tragedy June 7, 2018
7x22 724 Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide June 14, 2018
7x23 725 Ask Terry 2018 June 21, 2018

Other information

  • Under The Influence began in 2012 as the follow-up radio series to The Age of Persuasion (2006-2011). The name change was made when co-producer Mike Tennant left the show in 2011, and to reflect the sweeping changes in the marketing world.
  • Under The Influence has been awarded two Gold trophies and one Silver at the New York Festivals in 2013 and 2014.
  • Keith Ohman has been the sound engineer on every episode, going back to O’Reilly On Advertising (2005).
  • Every episode features a Beatles reference - sometimes subtle, sometimes overt. This ranges from mentioning a band member to featuring a song. O'Reilly is a Beatles fan.
  • Certain episodes that feature copyrighted music are only available for streaming on www.cbc.ca/undertheinfluence, and only for the limited time the episode is available each season. The corresponding podcast episode that is downloaded through the podcast's RSS feed (including via iTunes) simple features a short message from Terry explaining the issue and directing the listener to the streamed episode on the website.
  • Each season features four repeats of the most popular episodes from the previous season. Sometimes, the first episode of the season is repeated near the end of the season as some listeners miss the first episode.
  • Up to 40 hours of research is required to create each episode. The episodes themselves take approximately three days to write and 12 hours to record and mix in the studio.
  • Under The Influence is an unusual show as it has never featured a single interview unlike the majority of CBC Radio programs.
  • Over the years, a number of very interesting people have recorded phone messages that air during the last few seconds of every episode. They include: Randy Bachman (Rock legend), Daniel Nestor (Tennis star), Kathy Greenwood (Whose Line Is It Anyway), Robin Duke (SCTV + Saturday Night Live), Jim Neff (Cadillac Michigan football coach), Seymour Butts (Porn star), Thom Sharp (actor in film Bodyheat, spokesman for Goodyear Tires), Jayne Eastwood (actress), Terry's parents Betty & Mel, Terry's wife Debbie, Terry's daughters, Sergio Di Zio (actor, Flashpoint), Ted Blades (afternoon host of CBC St. John’s Newfoundland), Dave Creighton (Creative Director for Honda Canada), Chris Straw (CBC Senior Director, Network Talk), Manager of the Hans Brinker Budget Hotel in Amsterdam (Proudly the worst hotel in the world), Carolyn Hopkins (the voice heard in over 200 airports), Ian Thomas (Canadian rockstar).
  • O'Reilly has tried repeatedly to get Boston Bruins hockey great Terry O’Reilly to leave a phone message, but O’Reilly has never responded. Terry won’t give up.

Credits

  • Terry O'Reilly - Creator, Writer, Producer, Host
  • Debbie O'Reilly - Series Producer
  • Keith Ohman - Sound Engineer
  • Ian LeFeuvre and Ari Posner - Theme Music
  • Sidney O'Reilly - Co-Writer, Digital Content Producer & Social Media Manager
  • Callie O'Reilly - Graphic Designer, Audio Editor
  • James Gangl, Jillian Gora, Allison Pinches & Abby Forsyth - Researchers
  • Lama Balaghi, Tanya Moryoussef, Margy Gilmour, Myra El-Bayoumi, Courteney Pitcher and Warren Brown - Past Researchers

References

  1. ^ "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
  2. ^ "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
  3. ^ "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
  4. ^ O'Reilly, Terry. "Terry O'Reilly - Under the Influence". Under the Influence. Retrieved 10 March 2018.
  5. ^ "CBC Radio - Under the Influence with Terry O'Reily". Canadian Broadcast Corporation. Retrieved 2018-04-25.
  6. ^ "Podcasts | Under The Influence | cbc.ca Podcasts | CBC Radio". www.cbc.ca. Retrieved 2018-04-25.
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