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Under the Influence radio documentary series about marketing and advertising presented by former adman Terry O'Reilly . It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.
The series serves as a follow-up to two previous programs hosted by O'Reilly, O'Reilly on Advertising The Age of Persuasion advertising , this series focuses on marketing .
Episode guide [ edit ] Season 1 [ edit ] Season One Episode Guide[1]
Episode
Title
Broadcast Date
1x01
A New BRIC in the Wall
January 7, 2012
1x02
Men Are From Sears
January 14, 2012
1x03
Voices of Influence
January 21, 2012
1x04
Great Brands That Never Advertise
January 28, 2012
1x05
Getting Personal in the Classified Ads
February 4, 2012
1x06
Big Chill Marketing: The Influence of Music
February 11, 2012
1x07
The Marketing Genius of Steve Jobs - Part 1
February 18, 2012
1x08
The Marketing Genius of Steve Jobs - Part 2
February 25, 2012
1x09
Movie Marketing
March 3, 2012
1x10
Marketing in a Crisis
March 10, 2012
1x11
Accidental Brands
March 17, 2012
1x12
Handcuffed By Brand Image
March 24, 2012
1x13
When Big Brands Houdini
March 31, 2012
1x14
Mascots
April 7, 2012
1x15
Charlie Bit My Ad: When Advertising Works Too Well
April 14, 2012
1x16
Sex in Advertising
April 21, 2012
1x17
Hyper-Targeting: How Brands Track You Online
April 28, 2012
1x18
Colour Schemes: How Colours Make Us Buy
May 5, 2012
1x19
Brand Envy 2012
May 12, 2012
1x20
When Brands Apologize: Sorry Seems to Be the Smartest Word
May 19, 2012
1x21
Books, Books, Books
May 26, 2012
1x22
LGBT Advertising: Chasing the Pink Dollar
June 2, 2012
1x23
It's the Little Things
June 9, 2012
1x24
Striking Images: Matchbook Advertising
June 16, 2012
1x25
Dear Terry
June 23, 2012
Season 2 [ edit ] Season Two Episode Guide[2]
Episode#
Broadcast #
Title
Broadcast Date
2x01
201
SHAME: The Secret Tool of Marketing
January 5, 2013
2x02
202
A Prize In Every Box: Premiums, Toys and Box-Tops
January 12, 2013
2x03
203
Timing Is Everything
January 19, 2013
2x04
204
Radio Is Dead. Long Live Radio
January 26, 2013
2x05
205
Buy Less: How Some Companies Profit By Asking You To Spend Less
February 2, 2013
2x06
206
Look What They've Done To My Song, Ma
February 9, 2013
2x07
208
Coming Soon - The Art Of The Movie Trailer
February 23, 2013
2x08
209
Marketing Stunts
March 2, 2013
2x09
210
Billion Dollar Brands
March 9, 2013
2x10
211
Tales of Customer Service
March 16, 2013
2x11
212
Selling Danger
March 23, 2013
2x12
214
Famous Marketing Blunders
April 6, 2013
2x13
215
Game Shows As Marketing
April 13, 2013
2x14
216
Loss Leaders: How Companies Profit By Losing Money
April 20, 2013
2x15
217
Brand Envy 2013
April 27, 2013
2x16
219
Nothing In Common: How Hollywood Portrays Ad People
May 11, 2013
2x17
220
Real Time Advertising
May 18, 2013
2x18
221
Nobody's Dead Anymore: Marketing Deceased Celebrities
May 25, 2013
2x19
223
Trust In Advertising
June 2, 2013
2x20
224
This I Know
June 15, 2013
2x21
225
Dear Terry
June 22, 2013
Season 3 [ edit ] Season Three Episode Guide[3]
Episode #
Broadcast #
Title
Broadcast Date
3x01
301
Looking Out For #1
January 4, 2014
3x02
302
The Psychology of Price
January 11, 2014
3x03
303
Cause Marketing
January 18, 2014
3x04
304
Marketing Rock'N'Roll Part I
January 25, 2014
3x05
305
Marketing Rock'N'Roll Part II
February 1, 2014
3x06
306
Marketing The Olympics
February 8, 2014
3x07
307
Ambush Marketing
February 15, 2014
3x08
309
Have It Your Way: How Mass Customization Is Changing Marketing
March 1, 2014
3x09
310
Viral Videos
March 8, 2014
3x10
311
Advertising Alumni
March 15, 2014
3x11
312
Sunny With A Chance of Mousetraps: How Weather Affects Marketing
March 22, 2014
3x12
314
Elevator Pitches
April 5, 2014
3x13
315
Terry's Bookshelf
April 12, 2014
3x14
316
Brand Envy 2014
April 19, 2014
3x15
317
Nudge: The Persuasive Power of Whispers
April 26, 2014
3x16
319
When Founders Are The Face of the Company
May 10, 2014
3x17
320
Selling Death
May 17, 2014
3x18
321
21st Century Brands
May 24, 2014
3x19
323
Satisfaction Guaranteed
June 7, 2014
3x20
324
When Brands Mock Other Brands
June 14, 2014
3x21
325
Dear Terry 2014
June 21, 2014
Season 4 [ edit ]
Episode #
Broadcast #
Title
Broadcast Date
4x01
401
Strange Brands
January 3, 2015
4x02
402
Controversy Advertising
January 10, 2015
4x03
403
Selling Ugly
January 17, 2015
4x04
404
Selling The Moon: Part 1
January 24, 2015
4x05
405
Selling The Moon: Part 2
January 31, 2015
4x06
406
Marketing Hit Songs
February 7, 2015
4x07
408
For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees
February 21, 2015
4x08
409
Geography As Branding
February 28, 2015
4x09
410
The Sharing Economy
March 7, 2015
4x10
411
Giftvertising
March 14, 2015
4x11
413
The Marketing Innovations Episode
March 28, 2015
4x12
414
Limited Edition Brands
April 4, 2015
4x13
415
Tourism Marketing
April 11, 2015
4x14
416
Brand Envy 2015
April 18, 2015
4x15
417
Show Me The Money: The World of Product Placement
April 25, 2015
4x16
419
Even In The Dark: How Packaging Persuades You To Buy
May 9, 2015
4x17
420
Sue Me, Sue You Blues: Famous Advertising Lawsuits
May 16, 2015
4x18
421
Bookmarks 2015
May 23, 2015
4x19
422
The Internet of (Marketing) Things
May 30, 2015
4x20
424
Selling Yourself: The Art of Personal Branding
June 13, 2015
4x21
425
Ask Terry 2015
June 20, 2015
Season 5 [ edit ] Season Five Episode Guide[4]
Episode #
Broadcast #
Title
Broadcast Date
5x01
501
How Marketing Created Rituals
5 January 2016
5x02
502
Promise Less, Profit More
13 January 2016
5x03
503
Zombie Brands
20 January 2016
5x04
504
When Marketers Lie
27 January 2016
5x05
505
Small Move, Big Gain
3 February 2016
5x06
506
Words Invented By Marketers
10 February 2016
5x07
508
Movie Merchandising
24 February 2016
5x08
509
Achilles Heel Advertising: Repositioning The Competition
2 March 2016
5x09
510
Live and Let Buy: Where You Live Dictates What You Purchase
9 March 2016
5x10
511
Liar For Hire: And Other Strange Service Companies
16 March 2016
5x11
513
Bouncing Back: How Marketers Survive Debacles
30 March 2016
5x12
514
World’s Oldest Brands
6 April 2016
5x13
515
Business As Unusual: The World of B2B Advertising
13 April 2016
5x14
516
Brand Envy (2016)
20 April 2016
5x15
518
Strange Bedfellows: Advertising & Porn – Part I
4 May 2016
5x16
519
Strange Bedfellows: Advertising & Porn – Part II
11 May 2016
5x17
520
Radio Still Makes Waves
18 May 2016
5x18
521
Persuasive Perks: The World of Loyalty Programs
25 May 2016
5x19
522
Bookmarks 2016
1 June 2016
5x20
523
When Madison Avenue Met Broadway: The World of Industrial Musicals
8 June 2016
5x21
524
Commercial Parodies
15 June 2016
5x22
525
Ask Terry (2016)
22 June 2016
Season 6 [ edit ]
Title
Broadcast Date
6x01
601
The Crazy World of Trademarks
January 5, 2017
6x02
602
Unforeseen Circumstances: How Companies are Affected by Chance
January 12, 2017
6x03
603
Passport Revoked: When Brands Fail Internationally
January 19, 2017
6x04
604
What A Difference A Difference Makes: Standing Out In The Marketplace
January 26, 2017
6x05
605
Judgment Day: Super Bowl Advertising
February 2, 2017
6x06
606
Lead Balloons: When Negative Brand Names Work
February 9, 2017
6x07
608
Brands In Cars Getting Coffee: Sponsorship Marketing
February 23, 2017
6x08
609
The Elephant in the Room: Humane Marketing vs. Profit
March 2, 2017
6x09
610
The Odd Couple: Unlikely Marketing Collaborations
March 9, 2017
6x10
611
The Frankenstein Factor: Inventors Who Regret Their Inventions
March 16, 2017
6x11
613
The Wizarding world of Influencer Marketing
March 30, 2017
6x12
614
Selling the Dream: Real Estate Advertising
April 6, 2017
6x13
616
Brand Envy: #Canada150
May 11, 2017
6x14
618
The Lean Mean Money Machine: How Marketing Affects Sports
June 1, 2017
6x15
619
Now Splinter Free: How Marketing Broke Taboos
June 8, 2017
6x16
620
Cannes Creative Advertising Be Effective?
June 15, 2017
6x17
621
Bookmarks 2017
June 22, 2017
6x18
622
Ask Terry 2017
June 29, 2017
6x19
628
Guys and Dolls: Gender Marketing, Part 1
August 12, 2017
6x20
629
Guys and Dolls: Gender Marketing, Part 2
August 17, 2017
6x21
630
Grab Your Wallets: When Brands Go Political
August 24, 2017
6x22
631
The Most Interesting Adman in the World: The Story of Albert Lasker
August 31, 2017
Season 7 [ edit ]
Title[5] [6]
Broadcast Date
7x01
701
Put It Between Your Knees and Squeeze: Marketing A Fad
January 4, 2018
7x02
702
I See A Little Silhouetto Of A Brand: How Old School Products Survive
January 11, 2018
7x03
703
Damn the Torpedoes
January 18, 2018
7x04
704
Underwear In Your Mailbox: Subscription Marketing
January 25, 2018
7x05
705
Delicious Names: Marketing Appetite Appeal
January 30, 2018
7x06
706
A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
February 8, 2018
7x07
707
Comic Book Ads
February 15, 2018
7x08
708
Kentucky Fried Brand Myths
February 22, 2018
7x09
709
Celebrities: Living To Tell The Tales
March 1, 2018
7x10
710
Worthless to Priceless
March 8, 2018
7x11
711
Three products you didn't know were named after their inventors
March 15, 2018
7x12
712
Famous Jingles: How a franchisee gone rogue inspired the Big Mac Song
March 22, 2018
7x13
713
Famous Jingles, Part Two
March 29, 2018
7x14
715
Hey Vern! When Ads Go Hollywood
April 12, 2018
7x15
716
Brand Envy 2018
April 19, 2018
7x16
717
Bookmarks 2018
April 26, 2018
7x17
718
Lemonade: Marketing a Negative
May 3, 2018
7x18
720
Avon Calling: Door to Door Marketing
May 17, 2018
7x19
721
Marching Orders: Household Products Invented by the Military
May 24, 2018
7x20
722
Guinness Book of World Ad Records
May 30, 2018
7x21
723
How Tourism Survives a Tragedy
June 7, 2018
7x22
724
Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide
June 14, 2018
7x23
725
Ask Terry 2018
June 21, 2018
Season 9 [ edit ]
Episode
Title
Broadcast Date[7]
9x01
Same Bat Time, Same Bat Channel: Marketing TV Shows
May 28, 2020
9x02
Goliath Meet David: Small Brands That Beat The Big Boys
January 9, 2020
9x03
Putting Fans In Stands: How Sports Teams Sell Tickets
January 16, 2020
9x04
Sound + Vision: Album Covers As Marketing
January 23, 2020
9x05
Sound + Vision: Album Covers As Marketing, Part Two
January 30, 2020
9x06
Set Jetting: Film Locations As Tourism Marketing
February 6, 2020
9x07
Getting Personal In The Classified Ads
February 13, 2020
9x08
The Name Game: Brand Names In Different Countries
February 20, 2020
9x09
Search Parties: The Relentless Hunt For New Customers
February 27, 2020
9x10
Come Fly With Me: Airports Are Now Brands
March 5, 2020
9x11
For Better or For Worse: Wedding Marketing
March 12, 2020
9x13
Lend Us Your Ears: The Intimate Art of ASMR Marketing
March 26, 2020
9x14
Thumbs Up or Thumbs Down: The New World of Online Reviews
April 2, 2020
9x15
Takes a Licking and Keeps on Ticking: Advertising Torture Tests
April 9, 2020
9x16
Brand Envy 2020
April 16, 2020
9x18
Talk Ain’t Cheap: How Conversations Impact Business
April 30, 2020
9x19
Flip, Flop or Fly: The World of Test Markets
May 7, 2020
9x20
Setting The Table: Best Opening Stories
May 14, 2020
9x21
Fix It Again, Tony: Brand Nicknames
May 21, 2020
9x23
Bookmarks 2020
June 4, 2020
9x24
Branding A Disease
June 11, 2020
9x25
You Must Remember This: The Mandela Effect
June 18, 2020
Season 10 [ edit ]
Episode
Title
Broadcast Date[8]
10x01
The Times They Are A-Changin': Brands Crushed By Zeitgeist
January 7, 2021
10x02
Switch-Pitchers: When Spokespeople Change Brands
January 14, 2021
10x03
You're Soaking In It: Female Brand Icons
January 21, 2021
10x04
Escape Or Die Frying: The Art Of The Movie Poster
January 28, 2021
10x05
It’s a bird, it’s a plane, it’s Superheroes in Advertising!
February 4, 2021
10x07
It’s Finger Lickin’ Bad: Marketing in the Time of Covid
February 18, 2021
10x08
Celestial Advertising: The Art of Skywriting
February 25, 2021
10x09
The Future Is Furry: Animals In Advertising
March 4, 2021
10x10
Brand Envy 2021
March 11, 2021
10x11
Brands Are People, Too: Products Named After Inventors (Encore)
March 18, 2021
10x12
Air Quotes: Creative Radio 2021
March 25, 2021
10x13
Red Carpet Marketing: The Business of Award Shows
April 1, 2021
10x14
One Toke Over The Line: 50-Year Marketing Milestones
April 8, 2021
10x15
Who Will Buy My Memories: Fan Club Marketing
April 15, 2021
10x16
I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz
April 22, 2021
10x17
Son of Crocodile Dundee: Nostalgia Advertising
April 29, 2021
10x18
There’s Something About Mary: Mad Woman Mary Wells)
May 6, 2021
10x20
Bookmarks 2021
May 20, 2021
10x21
Too Many Turk Brodas: Trading Card Marketing
May 27, 2021
10x22
The Show Must Go On: Broadway Marketing
June 3, 2021
10x23
Tombstone Tourists: The Growth of Cemetery Tourism
June 10, 2021
10x24
Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands
June 17, 2021
10x25
Ask Terry 2021
June 24, 2021
Season 11 [ edit ]
Episode
Title
Broadcast Date[9]
11x01
Number Fever: Surprising Stories of Bottle Cap Marketing
January 5, 2022
11x02
Perry Mason Moments: The Most Unexpected Ads of 2021
January 12, 2022
Credits [ edit ] Terry O'Reilly - Creator, Writer, Producer, Host
Debbie O'Reilly - Series Producer
Keith Ohman - Sound Engineer
Geoff Devine - Sound Engineer
Ian LeFeuvre and Ari Posner - Theme MusicSidney O'Reilly - Co-Writer, Digital Content Producer & Social Media Manager
Callie O'Reilly - Graphic Designer, Audio Editor
James Gangl, Jillian Gora, Allison Pinches, Abby Forsyth, & Patrick James Asselin - Researchers
Lama Balaghi, Tanya Moryoussef, Margy Gilmour, Myra El-Bayoumi, Courteney Pitcher and Warren Brown - Past Researchers References [ edit ] External links [ edit ]
