Gü
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Dessert |
| Founded | 2003 in London, United Kingdom |
Key people | James Averdieck (Founder and ex director) |
| Parent | Noble Foods |
| Website | gupuds |
Gü (/ɡuː/[1]) is a company that produces a wide range of desserts, sold in the United Kingdom, Austria, Germany, the Netherlands, France, Australia, New Zealand, Italy and the United States.[2] The product is made in the UK and was created by entrepreneur James Averdieck.[3]
Overview
Launch
Gü launched in 2003 with three products: two chocolate mousses and a chocolate soufflé in glass ramekins,[4] developed through a joint venture with a patisserie company in London. The venture had a seed capital of £65,000.[5]
Gü diversified into fruity puddings with a new brand called Frü in 2005 but merged this with the Gü brand in May 2010.[6] In 2007 Gü launched 24 new products.[7]
In 2010, James Averdieck collected approximately £9 million after selling Gü to Noble Foods for £32.5 million.[5]
Products
The company's products include ramekin, sharing puds,[8] mini puds and mousses. Various styles are produced, including cheesecakes, puddings and tortes, in various flavours.
Awards
Gü received a Design Week Award.[9]
See also
References
- ^ "FAQs". Gu Puds. Archived from the original on 28 July 2012. Retrieved 14 August 2017.
Back when we were born in 2003 – we thought long and hard for a suitable name for our decadent treats. We began by playing around with the word goût – French for taste. However, gout in English refers to an unsightly disease of the foot; not at all appropriate for puds! We eventually came up with Gü (pronounced 'goo') – which evokes the gooey oozing nature of our puddings.
- ^ Matt Kingdon (9 February 2012). "Innovation at Work: Unlocking the Promise of Innovation". mattkingdon. Retrieved 15 May 2014.
- ^ Miles Brignall (3 August 2003). "Launch pad". The Guardian. Retrieved 15 May 2014.
- ^ Durham University. "OUR ALUMNI: JAMES AVERDIECK". Durham University. Retrieved 15 May 2014.
- ^ a b Dominic Walsh (3 July 2013). "City Diary: trying to crack the market, again". The Times. Retrieved 15 May 2014.
- ^ Gü. "About us". gupuds.com. Archived from the original on 19 May 2014. Retrieved 15 May 2014.
- ^ Will Peakin (17 February 2013). "Taste of success". Holyrood. Archived from the original on 17 May 2014. Retrieved 15 May 2014.
- ^ Gü. "Our Puds". Güpuds.com. Archived from the original on 19 May 2014. Retrieved 15 May 2014.
- ^ big fish. "Awards & recognition". big fish. Retrieved 9 April 2014.