Best & Co.

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Best & Co. was a department store founded in 1879 by Albert Best in New York, NY. The company initially sold clothing for infants and children, but later expanded to women's clothing and accessories. It was known for its "tastefully styled and proper women's clothes and its sturdy children's wear."[1] Philip Le Boutillier served as president during the late-1930s. The store had expanded to 20 branches by 1966, when the company was acquired by McCrory's, who also operated Lerner Shops and S. Klein. In late-1970, McCrory's liquidated the company. At the time of its closing, the store had 1,200 employees.

Flagship store

Best & Co. Liliputian Bazaar, 60 and 62 West 23rd Street

The flagship was originally located in the "Ladies' Mile" near Sixth Avenue and 23rd Street. In 1908, Best & Co. spent $500,000 to purchase the former Engineer's Club at 372 Fifth Avenue at 35th Street for a new store, joining an elite group of merchants to locate in that section of Fifth Avenue in the early 1900s, including B. Altman, Gorham (located at 889 Broadway), and Tiffany's (located at 15 Union Square West).[2] This limestone building later became the Bond Clothing Stores flagship when Best moved farther up the avenue, and was later converted to apartments.[3] Its final 12-story flagship store was located at Fifth Avenue and 51st Street, directly north of St. Patrick's Cathedral. It was acquired by the company in 1944, from the Union Club.[4] After it closed in late 1970, the white marble building was torn down and the Olympic Tower was built in its place.

Branches

Best & Co. was also in the forefront of opening stores in upscale suburban areas long before its competitors. It opened its first branch locations in the late 1920s - early 1930s, in Manhasset, Long Island (1928); Mamaroneck, New York (1930); East Orange, New Jersey (1930); and Jenkintown, Pennsylvania (1936, closed 1937).[5] By 1938, when it opened its initial Washington, D.C. store at 4433 Connecticut Ave., NW, it had branches operating in suburban New York, Cleveland, Detroit, Boston, and Philadelphia.[6] On August 28, 1940, it opened a branch in Winnetka, IL, a suburb of Chicago.[7] During the late 1940s-early 1950s a branch location opened at Arlington Blvd. and So. Glebe Road, in Arlington, Virginia, a suburb of Washington, D.C. In 1955, the main Washington D.C. store moved to new quarters; a 15,000-square-foot (1,400 m2) store at 4020 Wisconsin Ave., NW.[8] In 1966, when Ira Guilden was elected chairman, 20 branch locations were in operation.[9] When the chain closed in late-1970, there were 12 branch stores in operation.[10] Despite the new owners liquidating the company in late 1970, a new store was planned, built, and fixtured as an outparcel to the upscale Fashion Center in Paramus, New Jersey. This store also featured a new script logo for the company, but sat empty for a couple of years until a Britt's store opened using all the fixtures and displays originally intended for Best & Co.

In popular culture

The front of Best & Co. appeared in The Godfather, when Michael Corleone and Kay Adams are Christmas shopping.[11]

Other uses of the Best & Co. name

Today, Best & Co. is a luxury jewelry company based in Aspen, CO. The company was founded by Bush Helzberg in 2018, when the trademark for the name was registered by the US Patent & Trademark Office.

From 1997 to 2007, a children's clothing store founded by Susie Hilfiger operated under the name. In 2007, FAO Schwarz/DE Shaw purchased the company which ceased operation in 2009.

An early use of the name Best & Co. was by a Milwaukee-based brewing company started in 1844 by Jacob Best. In 1888, when Frederick Pabst took the reins of the company, the company name was changed to Pabst.

References

  1. ^ "Bumper-to-Bumper for Bargains at Best's," by William H. Jones, The Washington Post, Times Herald, Oct 7, 1970, p. B1.
  2. ^ "Best & Co. in Fifth Avenue.; Concern Will Retain Its 23d Street Store and Open Another," New York Times, Sep 16, 1908, p. 9.
  3. ^ Paratis Group, 372 Fifth Avenue: SoHo in Midtown, History webpage (accessed Sep 16, 2008).
  4. ^ "Best & Co. Build New 5th Ave. Store; Plans 12-Story Building for Post-War Home on Site of Old Union Club Quarters," New York Times, Dec 22, 1944, p. 21.
  5. ^ "Fifth Avenue to Greenwich". Time Magazine. 1932-04-04. Retrieved 2008-08-09.
  6. ^ "Best's Opens Branch Stores on Conn. Ave.", The Washington Post, Sep 16, 1938, p. X16.
  7. ^ "Best Opens Winnetka Branch". The New York Times. Aug 29, 1940.
  8. ^ "Best & Co. to Locate at New Site", The Washington Post and Times Herald, Jun 19, 1955, p. X16.
  9. ^ "Ira Guilden Elected to Chairmanship of Best & Co.; BEST & CO. ELECTS A NEW CHAIRMAN," New York Times, Apr 13, 1966, p. 55.
  10. ^ "Best & Co. to Close Two Area Outlets", The Washington Post, Times Herald, Oct 4, 1970, p. 29.
  11. ^ Puzo, Mario; Coppola, Francis Ford. "The Godfather Screenplay" (PDF). p. 26. Retrieved November 27, 2016.
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