Cinemax (Asian TV channel)
This article needs additional citations for verification. (January 2018) |
Country | Singapore |
---|---|
Network | HBO Asia |
Ownership | |
Owner | HBO Asia Pte Ltd |
Links | |
Website | http://www.cinemaxasia.com/ |
Cinemax is a Southeast Asian pay television channel part of the HBO Asia network. It features action and suspense films like its US counterpart. Cinemax is headquartered in WarnerMedia Asia office in Singapore.
History
Cinemax (1996–2009)
Cinemax Asia is the secondary channel of HBO Asia was launched in August 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend.
In Malaysia, it was launched on Astro on Channel 18 replacing the ill-fated MGM Gold on 24 August 1998.
Max (2009–2012)
In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia is American Movies channel becomes[clarification needed].[1][2][3][4]
Cinemax (2012–present)
Max changes its id and promos red theme and logo with a more bolder approach to match its American counterpart, with new Action Movies and Thriller Movies and now a competitor to Fox Action Movies
Logo
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Logo used in 2001-2008
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Cinemax Old Logo in 2008-2009
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Logo used in 2009-2012 after rebranded
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Cinemax's New Logo in 2012-2016
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Cinemax's logo used from 2017–Present
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MAX By HBO logo (2017-2020)
See also
References
- ^ [1] [dead link]
- ^ "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Retrieved 23 January 2018.
- ^ "Archived copy". Archived from the original on 2009-04-01. Retrieved 2009-03-24.
{{cite web}}
: CS1 maint: archived copy as title (link) - ^ [2] [dead link]
External links
- Movie channels
- HBO
- Home Box Office, Inc.
- Movie channels in Hong Kong
- Movie channels in the Philippines
- Movie channels in Thailand
- Movie channels in Vietnam
- Movie channels in China
- Movie channels in Taiwan
- Movie channels in Malaysia
- Movie channels in Indonesia
- Movie channels in Singapore
- Movie channels in South Korea
- English-language television stations
- Television channels and stations established in 1996
- Television station stubs