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Holland Herald

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Holland Herald is the inflight magazine of the Dutch airline KLM. It is the oldest inflight magazine.[1][2]

History and profile

Holland Herald was first published on 21 January 1966.[3][4] In the first year the magazine was published bimonthly and black and white.[1][3] Next year its frequency was switched to monthly.[3][4] The magazine is published in English.[4]

Holland Herald was formerly published by the Ink Publishing.[5] The company began to publish it in 2009.[6] As of 2019 Hearst is the publisher of the magazine.[1][7]

CNN named Holland Herald as the tenth best inflight magazine worldwide in 2012.[8][9] The first 3D advertisement was published in the magazine.[10] It featured a beer brand, Heineken.[10]

References

  1. ^ a b c André Orban (3 February 2016). "Holland Herald, KLM's Inflight Magazine, Celebrates Golden Jubilee". Aviation24.be. Retrieved 12 July 2016.
  2. ^ "Win-Win In In-Flight Magazines". Maxposure. 7 September 2015. Retrieved 12 July 2016.
  3. ^ a b c Frido Ogier (1 February 2016). "Holland Herald Turns 50". KLM. Retrieved 12 July 2016.
  4. ^ a b c "Holland Herald". Laureri Associates. Retrieved 12 July 2016.
  5. ^ "Reach ABC1 Business & Leisure Travellers With the Holland Herald". getmemedia. Retrieved 12 July 2016.
  6. ^ John Reynolds (25 September 2009). "Ink to publish Dutch airline in-flight magazine". Campaign. London. Retrieved 12 July 2016.
  7. ^ "Holland Herald". Hearst Create. Retrieved 18 April 2019.
  8. ^ "Cebu Pacific magazine among world's best". ABS CBN News. 10 May 2012. Retrieved 12 July 2016.
  9. ^ Zach Dundas (29 July 2012). "World's 12 best airline magazines for 2012". CNN. Retrieved 12 July 2016.
  10. ^ a b Dermot Davitt (16 August 2013). "Heineken creates innovative 3D advert for KLM's inflight magazine". The Moodie Report. Retrieved 12 July 2016.

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