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Landmark Cinemas

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Landmark Cinemas of Canada Inc.
Company typeSubsidiary
IndustryMovie theatres
FoundedMay 7, 1965 [1]
Headquarters
Number of locations
45 [2]
Area served
Ontario, Central & Western Canada & the Yukon Territory
Key people
Bill Walker, CEO
OwnerKinepolis Group
Number of employees
approx. 2500
SubsidiariesLandmark Cinemas Canada LP
Websitelandmarkcinemas.com

Landmark Cinema of Canada Inc. is a Canadian cinema chain. Based in Calgary, it operates 45 theatres with 317 screens,[2] primarily in Ontario, Central, and Western Canada; its holdings include much of the former Empire Theatres chain, which it acquired in late 2013, and selected Famous Players locations divested in its purchase by Cineplex Entertainment. Behind Cineplex, it is the second-largest cinema chain in Canada. It was acquired by Belgian company Kinepolis in 2017 for $123 million.

History

Landmark Cinemas' first major expansion took place in 1984, when it purchased most of the Alberta and British Columbia assets of Canadian Odeon Theatres as part of that chain's merger into Cineplex Odeon Corporation, now Cineplex Entertainment.

In late 2013, Landmark Cinemas announced the purchase of 23 theatres in Ontario and Western Canada from Empire Theatres. It later added the Kanata and Whitby locations that were to be sold to Cineplex Entertainment, plus Ottawa's World Exchange Plaza.[3] This transaction made Landmark the second-largest cinema chain in Canada with 54 locations and 359 screens. The sale also included five IMAX screens in Calgary, Kitchener, Whitby, Kingston and Ottawa's Kanata location,[4] and three Empire Extra screens in Calgary, Waterloo, and Ottawa's Orleans location.[5][6] Empire promotional offers such as Reel Deal Tuesdays and University/College Student Combo were carried over by Landmark, but only some locations offer these discounts.

Empire Theatres in Ontario and Western Canada closed on October 31, 2013 after the evening shows which also closed Empire Theatres permanently. The sale closed on October 31, 2013 and on November 1, 2013, the theatres reopened as Landmark Cinemas.[7] Branding name changes occurred in late 2013 at the former Empire Theatres locations. Landmark Cinemas only operated the World Exchange Plaza theatre on a management contract for only two months in late 2013, from November 1 to December 31 when its lease expired.[8][9]

In September 2017, Landmark announced its sale to the Belgian exhibitor Kinepolis for $123 million, pending regulatory approval.[10][11] On December 8, 2017 Landmark announced the completion of the sale to Kinepolis Group.[12]

Operations

Premium seating

Reserve Recline Relax is a premium theatre offering available at no additional charge at 19 Landmark Cinemas locations, plus one Edmonton location coming soon. Seats are reserved in advance and consist of larger, sofa-like chairs comparable to Cineplex VIP Cinemas, though without the legal drinking age requirement or alcohol service. To make room for these seats, theatres now have 60% fewer seats.[13]

Premiere Seats are smaller than Reserve Recline Relax seats, and only replace one or two rows of traditional seats per auditorium. These seats are exclusive to the Cranbrook, BC location.

Premium screens

Landmark Cinemas features ten premium large format screens. These require an additional cost compared to a regular admission and offer reserved seating.

  • The company currently operates five digital IMAX screens. One is in Calgary, Alberta (Country Hills) and four are in Ontario at the Kingston, Kitchener, Kanata and Whitby locations. All of these were previously owned by Empire Theatres and, with the exception of Kingston, were in turn previously owned by AMC Theatres (Kanata and Whitby) or Famous Players (SilverCity in Calgary and Kitchener).
  • Extra Experience, formerly known as Empire Extra, is a large screen theatre concept debuted by Empire Theatres and acquired by Landmark. This technology is available at three locations: Orleans, Waterloo and Winnipeg (Grant Park 8). The technology was installed by Empire, with the exception of the Winnipeg location, where Landmark installed the technology in May 2015 and premiered Pitch Perfect 2 on Extra.[14] These theatres use a Barco 2K projector, a custom-designed 7.1 surround sound system and faux leather seats.[15]
  • Xtreme is available exclusively at the West Kelowna, BC location. It is a Landmark Cinemas brand similar to the Extra Experience, but in lieu of Extra's 7.1 surround sound, Xtreme uses Dolby Atmos (formerly Barco Auro 11.1) surround sound, and recliner seating.
  • Laser Ultra is available at three locations: two in Calgary, AB, and one in Regina, SK. These premium screens 4K laser projectors, Dolby Atmos surround sound, and recliner seating.

Locations

Theatre name City Format Former owner Premium Large Format

Alberta

Roxy Airdrie Traditional ?
Oasis Brooks Traditional ?
Country Hills Calgary SilverCity Famous Players, Empire Theatres Digital IMAX
Market Mall Calgary Traditional ? Laser Ultra
Shawnessy Calgary Coliseum Famous Players, Empire Theatres Laser Ultra
Cardium Drayton Valley Traditional ?
City Centre Edmonton Traditional Cineplex Odeon, Empire Theatres
Nova Edson Traditional ?
Fort McMurray Fort McMurray Traditional ?
Spruce Grove Spruce Grove Traditional Magic Lantern Theatres, Empire Theatres
St. Albert St. Albert Traditional
Sylvan Lake Sylvan Lake Traditional ?

British Columbia

Showcase 5 Campbell River Traditional Caprice Showcase Theatres
Rialto Courtenay Traditional ?
Columbia Cranbrook Traditional ?
Centre Cinema Dawson Creek Traditional ?
Aurora Cinema Centre Fort St. John Traditional ?
Grand 10 Kelowna Stadium Caprice Showcase Theatres
Avalon Cinema Centre Nanaimo Stadium ?
Landmark 10 New Westminster Stadium
Landmark 7 Penticton Stadium ?
Paramount Port Alberni Traditional Famous Players
Guildford Surrey SilverCity National General Cinemas, Famous Players, Empire Theatres
University 4 Victoria Traditional Famous Players, Empire Theatres
Capitol Encore West Kelowna Traditional Caprice Showcase Theatres
Landmark 8 & Xtreme West Kelowna Stadium ? Landmark Xtreme

Manitoba

Capitol 9 Brandon Stadium Empire Theatres
Garry Selkirk Traditional ?
Southland 5 Winkler Traditional Empire Theatres
Towne 8 Winnipeg Traditional Cineplex Odeon
Grant Park 8 Winnipeg Stadium National General Cinemas, Cineplex Odeon, Empire Theatres

Ontario

Bolton Bolton Contemporary Empire Theatres
Jackson Square Hamilton Contemporary Famous Players, Empire Theatres
Kingston Kingston Contemporary Empire Theatres Digital IMAX
Kitchener Kitchener SilverCity Famous Players, Empire Theatres Digital IMAX
Kanata Ottawa AMC Theatres AMC Theatres, Empire Theatres Digital IMAX
London London Traditional Famous Players, Empire Theatres
Orleans Ottawa Contemporary Empire Theatres Extra Experience
Pen Centre St. Catharines SilverCity Famous Players, Empire Theatres
Waterloo Waterloo Contemporary Empire Theatres Extra Experience
Whitby Whitby AMC Theatres AMC Theatres, Empire Theatres Digital IMAX

Saskatchewan

Aurora Regina Stadium ? Laser Ultra
Brighton Gate Saskatoon Stadium ?
Tower Yorkton Traditional ?

Yukon

Qwanlin Mall Whitehorse Traditional ?
Yukon Cinema Centre Whitehorse Traditional ?

Former theatres

Theatre name City Format Former owner

Alberta

Gaiety Theatre Grande Prairie Traditional ?
Globe Theatre Calgary Traditional Cineplex Odeon
Jan Cinema Grande Prairie Traditional ?
Jasper Cinema Centre Edmonton Traditional Cineplex Odeon
Landmark 10 Clareview Edmonton Traditional Cineplex Odeon, Empire Theatres
Lux Cinema Banff Traditional Landmark Cinemas
Lyric Theatre Grande Prairie Traditional ?
Prairie Cinema Centre Grande Prairie Traditional ?
Towne Cinema Centre Edmonton Traditional May Theatres
Wapiti Drive-In Grande Prairie Drive-In ?
Landmark Six Fort McMurray Traditional May Theatres

British Columbia

Armond Theatre Cranbrook Traditional Famous Players
Bay Theatre Nanaimo Traditional Famous Players
Coronet Theatre Prince George Traditional Famous Players
Crest Theatre Dawson Creek Traditional ?
Esplanade North Vancouver Traditional Famous Players, Empire Theatres
Galaxy Theatre Campbell River Traditional ?
Grand 6 Cinemas Abbotsford Traditional Cineplex Odeon
Lido Theatre Fort St. John Traditional ?
Mission Theatre Mission Traditional ?
Paramount Theatre Chilliwack Traditional Famous Players
Paramount Theatre Kamloops Traditional Famous Players
Paramount Theatre Kelowna Traditional Famous Players
Penmar Cinema Centre Penticton Traditional ?
Royal Theatre Trail Traditional ?
Towne Cinema Vernon Traditional Famous Players
Towne Cinema Centre Abbotsford Traditional ?
Vic Theatre Victoria Traditional Cineplex Odeon
Westbank Drive-In West Kelowna Drive-in ?

Manitoba

Globe Theatre Winnipeg Traditional Famous Players

Ontario

Landmark Cinemas Square One Mississauga Traditional Cineplex Odeon, Empire Theatres
World Exchange Plaza Ottawa Traditional Cineplex Odeon, Empire Theatres

Saskatchewan

C & H Drive-In Lloydminster Drive-In ?
Cinema 6 Drive-In Regina Drive-In Cineplex Odeon
Roxy Theatre Saskatoon Traditional Cineplex Odeon
Soo Theatre Weyburn Traditional

References

  1. ^ a b "About Us". Landmarkcinemas.com. Retrieved 2013-06-28.
  2. ^ a b https://www.landmarkcinemas.com/about/
  3. ^ http://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/03617.html
  4. ^ "IMAX Movies Combo". Landmark Cinemas. Archived from the original on 2016-06-16. Retrieved 2016-06-16.
  5. ^ "Empire Company Announces Sale of Empire Theatres". Canada Newswire. CNW Group. June 27, 2013. Retrieved July 13, 2013.
  6. ^ "Landmark Cinemas of Canada Announces Acquisition of Twenty Empire Theatres". MMD Newswire. Mass Media Distribution. June 27, 2013. Archived from the original on July 1, 2013. Retrieved July 13, 2013.
  7. ^ "Archived copy". Archived from the original on 2013-10-31. Retrieved 2013-10-31.{{cite web}}: CS1 maint: archived copy as title (link)
  8. ^ https://ottawacitizen.com/Cinema+chain+taking+over+World+Exchange+theatre+hopes+keep+open/9084663/story.html
  9. ^ https://ottawacitizen.com/Last+movie+shown+Landmark+World+Exchange/9312756/story.html
  10. ^ https://triwest.ca/kinepolis-group-nv-reaches-agreement-to-purchase-landmark-cinemas-canada-lp/
  11. ^ "Landmark Cinemas chain sold to Belgian firm for $123M". Canadian Press. 2017-09-18. Retrieved 2017-10-09.
  12. ^ https://www.newswire.ca/news-releases/kinepolis-group-nv-completes-acquisition-of-landmark-cinemas-canada-lp-662850303.html
  13. ^ "Recliner Seats". Landmark Cinemas. Retrieved September 9, 2017.
  14. ^ "Pitch, Please - Win Passes to Pitch Perfect 2". 103.1 Virgin Radio Winnipeg. Retrieved March 5, 2016.
  15. ^ Charlebois, Brieanna. "Tell Us About Us Comment".

External links