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Geers Gross

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Geers Gross
IndustryAdvertising agency
FoundedSeptember 30, 1964 (1964-09-30)[1]
Founders
Headquarters,
Area served
United Kingdom
United States

Geers Gross was a British advertising agency founded in 1964 by Americans Bob Geers and Bob Gross after working together in the London office of Benton & Bowles.[1]

Geers Gross devised several cartoon characters for UK television advertisements including "Fred the Flourgrader" for Homepride flour,[4][5] the Country Life buttermen[6] and the anthropomorphic credit card "Access your flexible friend".[7]

In 1977, the agency opened an office in New York.[8] This ran until 1987, when the US operations of Geers Gross were bought by Interpublic and merged into McCann-Erickson.[9]

Following the death of Bob Gross in 1991, the agency was acquired by and merged into Publicis.[10]

References

  1. ^ a b c d "Publicis London (UK)". AdBrands.net. Retrieved 23 October 2019.
  2. ^ "Geers Gross Advertising Limited". DueDil. DueDil Ltd. Retrieved 23 October 2019.
  3. ^ "Geers Gross Advertising Limited". DueDil. DueDil Ltd. Retrieved 23 October 2019.
  4. ^ "Homepride collectables confirm cult status of Fred. (News) (Kerry Foods Ltd.)". Incentive Today. 1 Oct 2004. Retrieved 2008-07-06. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  5. ^ Latham, Valerie (31 Oct 1991). "Homepride's Fred rises to the occasion as Publis takes the reins". Marketing. Retrieved 2008-07-06. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  6. ^ "Virtual Group wins brief to relaunch Country Life butter". Marketing Week. Centaur Media plc. 12 June 1997. Retrieved 23 October 2019.
  7. ^ "The Access Credit Card: Flexible Friend TV Adverts". www.accesscreditcard.info. Retrieved 23 October 2019.
  8. ^ Dougherty, Philip H. (13 November 1986). "Advertising; A Founder Is Back At Geers Gross". The New York Times. The New York Times Company. Retrieved 12 February 2020.
  9. ^ Dougherty, Philip H. (3 November 1987). "Interpublic To Buy Gross". New York Times. The New York Times Company. Retrieved 23 October 2019.
  10. ^ "The Networkers: Rick Bendel". Campaign. Haymarket Media Group Ltd. 3 September 2004. Retrieved 23 October 2019.