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Fall (Davido song)

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"Fall"
Single by Davido
from the album A Good Time
ReleasedJune 2, 2017 (2017-06-02)
Recorded2017
GenreAfrobeats
Label
Songwriter(s)David Adeleke Koko Funds
Producer(s)Kiddominant
Davido singles chronology
"My Story"
(2017) 		"Fall"
(2017) 		"Ladies (Remix)"
(2017)

"Fall" is a song by Nigerian singer Davido, released as the second single from his second studio album A Good Time (2019). The song was produced by Nigerian record producer Kiddominant. According to Rolling Stone magazine, "Fall" was one of the top-100-most-Shazam-searched singles in America in January 2019, and was a top-10 record on Shazam in New York.[1] In February 2019, "Fall" became the longest charting Nigerian pop song in Billboard history.[2] It was ranked at number 163 on Pitchfork's list of the 200 Best Songs of the 2010s.[3] As of March 2020, "Fall" has received over 40 million streams on Spotify, and has been certified gold by the Recording Industry Association of America (RIAA) and Music Canada.[4][5]

Background

Davido recorded "Fall" in 2017. He samples a line from Kojo Funds's hit single "Dun Talking". Davido revealed to Metro newspaper he was inspired by "Dun Talking" and reached out to Kojo Funds prior to releasing "Fall".[6] In February 2019, Busta Rhymes and his artist Prayah released a remix of "Fall." Rhymes used Instagram to build hype around the song before releasing it.[7] However, their version was taken down by YouTube under a directive from Sony Music.[8]

Music video and synopsis

The accompanying music video for "Fall" was directed by Nigerian-born British music video director Daps.[9] In December 2018, the video surpassed 100 million views, becoming the most-viewed video by a Nigerian artist on Youtube.[10] During the video's opening, Davido appears to be in a heated argument with his lover. He exits a Rolls-Royce after the argument and spends the rest of the video daydreaming about being with a ballerina from behind a glass window.[11] Toye Sokunbi of Native magazine stated, "this is consistent with his lyrics that he no longer wants to be a player, so it comes as no surprise that he is seen at the end of the video, apparently brushing off the temptation of being with someone else".[12]

Charts

Chart (2018) Peak
position
US R&B/Hip-Hop Airplay (Billboard)[13] 13
US Hot R&B Songs (Billboard)[14] 25
US World Digital Song Sales (Billboard)[15] 3

Certifications

Region Certification Certified units/sales
Canada (Music Canada)[16] Gold 40,000‡
South Africa (RISA)[17] Platinum 20,000
United States (RIAA)[18] Gold 500,000‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

References

  1. ^ Elias Leight (20 January 2019). "Davido's 'Fall' Is Finally Catching On in the U.S., But It Should Be Bigger". Rolling Stone. Retrieved 17 March 2019.
  2. ^ Damola Durosomo (February 6, 2019). "Davido's 'Fall' Is the Longest-Charting Nigerian Pop Song in Billboard History". OkayAfrica. Retrieved March 1, 2019.
  3. ^ "The 200 Best Songs of the 2010s". Pitchfork. October 7, 2019. Retrieved 12 October 2019.
  4. ^ Motolani Alake (11 March 2011). "Davido's 'Fall' hits 40 million streams on Spotify". Pulse Nigeria. Retrieved 22 March 2020.
  5. ^ Durosomo, Damola (May 28, 2020). "Davido's 'Fall' Goes Gold". OkayAfrica. Retrieved 29 May 2020.
  6. ^ Tobi Akingbade (29 November 2017). "Afrobeat singer Davido asks haters 'are you God?' after strings of plagiarism accusations". Metro.co.uk. Retrieved 17 March 2019.
  7. ^ "Busta Rhymes Hops On Davido's "Fall' Remix With Prayah". Hot New Hip Hop. 21 February 2019.
  8. ^ "Davido goes on American press tour". Music in Africa. 28 February 2019. Retrieved 17 March 2019.
  9. ^ Damilola Animashaun. "'Come Closer' & 'Fall' Video Director, Daps Plans To Direct TV Shows Next". Konbini. Retrieved 17 March 2019.
  10. ^ Ohunyon, Ehis (18 December 2018). "Davido's 'Fall' becomes most viewed video by a Nigerian artist on Youtube". Pulse Nigeria. Retrieved 17 March 2019.
  11. ^ Durosomo, Damola. "Davido's 'Fall' Is Now the Most Viewed Nigerian Music Video on YouTube". OkayAfrica. Retrieved 17 March 2019.
  12. ^ Toye Sokunbi. "DAVIDO HITS THE MARK AGAIN WITH NEW SINGLE, "FALL"". Native Magazine. Retrieved 17 March 2019.
  13. ^ "Davido Chart History (R&B/Hip-Hop Airplay}". Billboard. Retrieved 17 March 2019.
  14. ^ "Davido Chart History (Hot R&B Songs)". Billboard. Retrieved 17 March 2019.
  15. ^ "Davido Chart History (World Digital Song Sales)". Billboard. Retrieved 22 March 2019.
  16. ^ "Canadian single certifications – Davido – Fall". Music Canada. Retrieved May 27, 2020.
  17. ^ "OBO's 'If' goes Diamond, 'Fall' hits platinum in South Africa". Pulse Nigeria. 20 February 2018. Retrieved 17 March 2019.
  18. ^ "American single certifications – Davido – Fall". Recording Industry Association of America. Retrieved May 29, 2020.
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