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6th Shorty Awards

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6th Annual Shorty Awards
DateApril 7, 2014 (2014-04-07)
LocationTimes Center, New York City
Hosted byNatasha Leggero
← 5th · Shorty Awards · 7th →

The ceremony for the 6th Shorty Awards took place on April 7, 2014, at the New York Times Center and was hosted by comedian Natasha Leggero. The show included appearances by Patton Oswalt, Jamie Oliver, Kristen Bell, Jerry Seinfeld, Moshe Kasher, Julie Klausner, Erin Brady, Guy Kawasaki, Matt Walsh, Retta, Us the Duo, Big Boi, Gilbert Gottfried, Thomas Middleditch, Billie Jean King and Leandra Medine. Winners included Jerry Seinfeld and Will Ferrell.

Influencer Winners by category

Category Winner[1]
Best in Activism Against Suicide, @AgainstSuicide
Best Actor Aaron Paul, @aaronpaul_8
Best Actress Retta, @unfoRETTAble
Best in Apps Digg, @digg
Best in Art Rachel Ryle, @rachelryle
Best Athlete Billie Jean King, @BillieJeanKing
Best Author Neil Gaiman, @neilhimself
Best Band Fifth Harmony, @FifthHarmony
Barnes & Noble College’s #BNCollege Boston University's College of Communication, @comugrad
Best Blogger Terrance Gaines, @BrothaTech
Best in Brazil Midia NINJA, @midianinja & Porta dos Fundos, @portadosfundos
Best Celebrity Ian McKellen (@IanMcKellen)
Best Charity Nature Conservancy, @nature_org
Best Comedian Patton Oswalt, @pattonoswalt
Cox BLUE's #BusinessInfluencer Guy Kawasaki, @GuyKawasaki
Best Director Paul Feig, @paulfeig
Best in Education Paulo Pirula, @Pirulla25
Best Fake Account Modern Seinfeld, @SeinfeldToday
Best Fansite News for TV Majors, @N4TVM
Best in Fashion Man Repeller, @ManRepeller
Best in Food Jamie Oliver, @jamieoliver
Best in Gaming Polygon, @Polygon
Best GIF Maker Trent Nelson, @trenthead
GIF of the Year Matrix Cat[2]
Best in Government NASA Goddard, @NASAGoddard
Best in Green Sustainable Cities, @sustaincities
A&E's Instagram Video of the Year I Look Good by Paul Zedrich[3]
Instagrammer of the Year Dukk Deuce, @Dukk2
New York Life's #KeepGoodGoing Award Dr. Jen Arnold, @JenArnoldMD
Kickstarter of the Year The Veronica Mars Movie Project
Muck Rack's Best Journalist Sarah Jones, @SarahJReports
Best Maker DIY, @DIY
Best Museum Museum Nerd, @museumnerd
Best in Music Questlove, @questlove
Newsworthy Photo of the Year Pope Francis Introduction by Roberto Luigi [4]
Best Non-Human Cancellation Bear, @TheCancelBear
Best in Photography David Guttenfelder, @dguttenfelder & Liz Eswein, @newyorkcityliz
Best Podcaster This American Life, @ThisAmerLife
Best in Science Black Girls Code, @BlackGirlsCode & Neil deGrasse Tyson, @neiltyson
Best Small Business The Brooklyn Circus, @TheBKcircus
Best in Social Fitness Tyler Graham, @_Tyler_Graham_
Best Sports Team Los Angeles Dodgers, @Dodgers
Best in Teen Activism Buddy Project, @ProjectBuddy
Tumblr of the Year Amy Poehler’s Smart Girls at the Party
Best TV Show Scandal, @ScandalABC
Best in the UK Ryan McHenry, @RyanWMcHenry
Best Video Blogger Jullien Gordon, @JullienGordon
Vine of the Year My reflection is cooler than me by Chad Jaxon Perez[5]
Univision's Best Vineographer Cupcake Dude, @TheDudeBakes & Pinot, @Pinot
Best Web Show Comedians in Cars Getting Coffee, @JerrySeinfeld
Best in Weird Buck Wolf, @wolfb
Best YouTube Star Kid Fury, @KidFury

Brand & Organization Winners by category

Category Winner[1]
Best Brand on Twitter American Express
Best Brand on Vine Oreo – 360i & GE & Mashable
Best Brand on Instagram GoPro
Best Brand on Pinterest Whole Foods Market
Best Brand on Snapchat Wet Seal – ICED Media
Best Brand on Tumblr Doctor Who & BBC America
Best Brand on YouTube WWE
Best Facebook Page GoPro
Unmetric's Best Facebook Campaign Turning the Internet Red, Human Rights Campaign
Best Facebook Contest This Is SportsCenter, Briggs

& Stratton's Mower Mouth Contest by Lindsay, Stone & Briggs

Best Branded Mobile App The WWE App
Best Branded Real-Time Response to

a Major Event or Cultural Phenomenon

United Nation's #theworldneedsmore – Leo Burnett New York
Best Contest Wheat Thins Flavor Protection – AKQA New York
Best Fortune 500 Brand on Social Media American Express
Best Integration of Social Media with Live Television The Voice: Instant Save – NBC, Talpa, Warner Horizon, One Three Media, Telescope
Best Listicle 27 Worst Moments Of John Oliver's First 6 Minutes Hosting The Daily Show – Comedy Central
Best Mobile Campaign Join the Realm: Mobile, HBO – Definition 6
Best News Twitter Account Al Jazeera America
Best Social Good Campaign #SFBatKid, Greater Bay Area Make-A-Wish Foundation – Clever Girls Collective
Best Social Integration with a TV Commercial never.no & Leo Burnett
Best Social Media Campaign for Film The Wolverine – Way to Blue & Jump! Creative
Best Tumblr Campaign “The Signal” Lexus – Team One
Best Twitter Campaign #SFBatKid, Greater Bay Area Make-A-Wish Foundation – Clever Girls Collective
Best Use of a Hashtag on Twitter The Voice: Instant Save – NBC, Talpa, Warner Horizon, One Three Media, Telescope
Best Use of Animated GIFs The Purge – Universal Pictures and Brigade Marketing
Best Use of Gamification Dodge: Hands On Ron Burgundy Game – Wieden+Kennedy
Best Use of Humor Halloween Treats Gone Wrong, P&G / Oral B – Publicis Kaplan Thaler
Best Use of Social Media by One

Brand Responding to Another Brand

Snack Attack, America Honda Motor Co., Inc. – RPA Advertising
Best Use of Social Media for a Consumer Brand WestJet Christmas Miracle: Real -Time Giving
Best Use of Social Media for Auto Industry Nissan – Versa Note Amazon Partnership – TBWA\Chiat\Day
Best Use of Social Media for B2B Jobsite and Seven
Best Use of Social Media for Consumer Electronics The Most Retweeted Brand Tweet Ever, Nokia – Wunderman
Best Use of Social Media for Customer Service Samsung Mobile US Digital Marketing Team – Edelman
Best Use of Social Media for Fashion Maui Jim – Moxie
Best Use of Social Media for Financial Services Tweet & Shoot We Are Tennis by BNP Paribas – We Are Social
Best Use of Social Media for Food & Beverage Say It With Bacon, Kraft Foods (Oscar Mayer) – 360i
Best Use of Social Media for Healthcare Break Dengue – ZN
Best Use of Social Media for Luxury Goods Need For Tweed, Harris Tweed Hebrides – Leo Burnett New York
Best Use of Social Media For Music Avicii x You – Universal Music, House of Radon, Seventy Agency, At Night Management
Best Use of Social Media for News Goodbye DOMA, Hello Marriage Equality: msnbc's Google+ Hangout
Best Use of Social Media for Retail or E-Commerce DollarShaveClub.com – Conversocial
Best Use of Social Media for Sports WWE WrestleMania 29
Best Use of Social Media for Telecom O2 Be more dog – VCCP
Best Use of Social Media for Television @MTVFR hacked Twitter with #TeenWolfFr – Darewin
Best Use of Social Media for Travel WestJet Christmas Miracle: Real -Time Giving
Best Use of Social Media for Video Games LEGO Marvel Super Heroes
Best Use of Social Media In Real Life United Nation's #theworldneedsmore – Leo Burnett New York
Best Use of Video in a Social Media Campaign Virgin America Remixes the Safety Video
Best Viral Campaign WestJet Christmas Miracle: Real -Time Giving
Most Creative Use of Technology for a Campaign Tweet & Shoot We Are Tennis by BNP Paribas – We are Social
Best Small Agency Clever Girls Collective
Best Mid-Sized Agency Carrot Creative
Best Large Agency 360i

References

  1. ^ a b "Shorty Awards Winners Announced". Deadline Hollywood. 2014-04-08. Retrieved 2016-05-18.
  2. ^ "Matrix Cat was nominated for a Shorty Award". shortyawards.com. Archived from the original on 2015-12-22. Retrieved 2019-03-14.
  3. ^ "When your hair & outfit is on point your like..... #bitchilookgood #zonavy #fab #fabulous #gay #gayboy #gpoy was nominated for a Shorty Award". shortyawards.com. Archived from the original on 2015-09-08. Retrieved 2019-03-14.
  4. ^ "Pope Francis Introduction by Roberto Luigi was nominated for a Shorty Award". shortyawards.com. Archived from the original on 2015-09-08. Retrieved 2019-03-14.
  5. ^ "My reflection is cooler than me #MirrorLandContest #MindBlown #GasPedal #TwerkTeam was nominated for a Shorty Award". shortyawards.com. Archived from the original on 2015-09-08. Retrieved 2019-03-14.