Leandra Medine

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Leandra Medine
Leandra Medine cropped.jpg
Born Leandra Medine
(1988-12-20) December 20, 1988 (age 29)
New York City, New York, U.S.
Nationality American
Alma mater The New School (B.A.)
Occupation Fashion blogger[1]
Years active 2010–present
Known for Founder of Man Repeller
Notable work Man Repeller: Seeking Love. Finding Overalls.
Spouse(s) Abraham "Abie" J. Cohen (m. 2012)
Children 2
Website Man Repeller

Leandra Medine Cohen (Hebrew: לינדרה מדינה כהן; born December 22, 1988)[2] is an American author, blogger, and humor writer best known for Man Repeller, an independent fashion and lifestyle website. She explained the title of her blog to the Daily Mail: "Good fashion is about pleasing women, not men, so as it happens, the trends that we love, men hate. And that is fantastic."[3]

Three days after Medine started Man Repeller in 2010, the website was featured in Refinery29. Within days, she was also featured in the fashion websites Style.com, Gawker, The Cut, and Fashionista. Fashion designers like Rebecca Minkoff and Phillip Lim invited her to Fashion Week and collaborated with her. In 2012, Medine was featured in Forbes's "Top 30 Under 30" as one of the year's "most influential trendsetters,"[4] while Man Repeller was recognized in TIME's "25 Best Blogs of 2012",[5] and received "Best Overall Blog" at the 2012 Bloglovin' Awards.[6] Medine released her first book, an essay collection and memoir titled Man Repeller: Seeking Love, Finding Overalls, in 2013.

Early life and education[edit]

Medine was born on December 20, 1988[7] in Manhattan.[8] Her father Mois Medine is of Turkish-Jewish descent, and her mother Lyora "Laura" Medine is of Iranian-Jewish descent.[7][9][10] She grew up in an Orthodox Jewish household.[11] She has three brothers: Haim, Henry, and Mark.[12][13][14][15]

Medine attended the Ramaz School on the Upper East Side of Manhattan.[16] She earned a bachelor's degree from the New School's Eugene Lang College, where she majored in journalism, graduating in May 2011.[17][18]


Early career[edit]

Medine's first foray into online writing began in 2009, when she was a student at the New School. After studying abroad in Paris, Medine started a blog called Four Months in Paris using the hosting service Blogger. She later renamed it to Boogers and Bagels (stylized as Boogers + Bagels).[19] The name of the blog arose from an anecdote that Medine shared on the blog. "I was enjoying the fantastic weather while looking devilishly handsome clad in a Madewell Chambray light wash shirt with ripped Levi's denim shorts.... Anyway, I stopped at Bagel Bob's to get a bagel and eat it in Washington Square Park. So I got it and I ate it and while I was eating it found a booger on my cream cheese. Boogers and bagels!"[20]

The blog primarily covered fashion trends, humor, personal stories, and feminist issues. The blog's final post was published on April 19, 2010, shortly after the launch of Medine's second, and most famous, blog, the Man Repeller. Prior to the completion of Boogers + Bagels, Medine had started to incorporate "Man Repelling" terminology into her Boogers + Bagels blog posts, with articles titled "Daily Man Repeller" and "Man Repeller Du Jour."

Man Repeller[edit]

Medine started the Man Repeller blog in May 2010 as a hobby, blogging from her parents' apartment on the Upper East Side.[21] The idea for the blog came during a trip to Topshop with friend Rachel Strugatz, now an online editor at Women's Wear Daily. Medine recalled, "We were laughing at how everything was so man-repelling: acid-washed harem pants and enormous shoulder pads, and I just said, 'That's it! That's the blog.'"[22]

A few days after it launched, the Man Repeller was featured on the fashion website Refinery29.[23] It quickly became popular enough that Medine began collaborating with major magazines like Lucky and Harper's Bazaar.[22] The blog became so commercially successful through a combination of traditional advertising, sponsored blog posts, appearance fees, and designer collaborations that Medine decided to work on the blog full-time instead of pursuing a traditional career after graduation.[23]

In its early years, the blog solely consisted of Medine. Now, she and five other full-time employees edit, write, and promote the website, working in an office in the NoHo neighborhood of Manhattan.[24]

The Man Repeller also covers topics such as current events, lifestyle, and feminism. According to Medine, she never intended the Man Repeller to focus just on personal style, but also on social commentary.[25] "Man repelling" has been described as not being focused on repelling men, but allowing women to dress for themselves.[11][26] According to the essay "The Man Repeller and Rejection of the Male Gaze," man repelling is focused on constructing a feminine identity and presentation centered around women's perceptions of themselves.[27]

In September 2012, during an appearance on Bloomberg Television's Surveillance Midday, Medine announced that she was working on a book which would consist of a collection of essays.[28] In September 2013, the book, entitled Man Repeller: Seeking Love. Finding Overalls. was released by Grand Central Publishing. In his review of Medine's book, Simon Doonan, creative ambassador of Barneys stated: "Leandra is a sick, twisted fashion addict and guess what? There is no rehab. As this book shows, she is doomed to be stylish and groovy and hilarious for the rest of her life.”" [29]

Medine has collaborated with designers on limited collections of clothes and accessories, including Gryphon, shoe companies Del Toro and Superga, jewelry line Dannijo, and clothing line PJK. Additional brand collaborations include Michael Kors, Maje, BaubleBar, Stuart Weitzman, and Saks Fifth Avenue.[30] She is close friends with Dannijo founders Danielle and Jodie Snyder, as well as designers Rosie Assoulin[31] and Rebecca Minkoff, the latter of whom helped Medine to design a motorcycle jacket for her 2012 wedding to Abie Cohen. In her book, Man Repeller: Seeking Love. Finding Overalls., Medine says: "With the help of a designer friend, Rebecca Minkoff (I realize how pretentious this sounds, but I did wear a moto jacket over my wedding dress, after all), I created the alpha jacket in a perfect hue of eggshell white organza equipped with many obligatory gold zippers and buttons." [32] Additionally, Medine walked in Rebecca Minkoff's Fall 2011 Runway show.[33]

In 2012, Medine signed with the Creative Artists Agency, an entertainment talent agency headquartered in Los Angeles, California. In an interview with The Business of Fashion, Medine said: "I think they are great at representing individuals and they know how to execute. We have the ideas, we just need an execution plan and that's where they come in really well." [30]

In March 2017, Man Repeller announced that they would be partnering up with Topshop for their spring line. A video featuring Medine, with the title "Man Repeller x Topshop Presents Dancing Jeans" was released on the Man Repeller YouTube channel.[34]

Personal life[edit]

In December 2011, Medine announced her engagement to Abie J. Cohen, a financial advisor at the Swiss investment bank UBS, whom she had met when she was 17 years old.[35][36] The announcement of the engagement, made through Medine’s Twitter account, took followers by surprise, as Medine had never explicitly mentioned the presence of a significant other on her blog. Her Twitter pronouncement read: “So, funny story! I got engaged last week!” Following Medine’s pronouncement, many responded negatively, questioning her commitment to the principles of “man repelling” outlined in her blog. The Huffington Post wrote: “What happens when the Man Repeller no longer repels men?”[37]

In Man Repeller: Seeking Love. Finding Overalls., Medine outlines the period of personal doubt that followed the social media backlash to her engagement. "The ridicule paralyzed me. I understood why people were upset," Medine recalls. "I was delivering insight on fashion and projecting information onto people"..."telling them to be confident and cool and dye their hair pink when ultimately, maybe, I was doing the same things only because I had the comfort of a man who loved me behind me. And that wasn't fair."

Relatively quickly, however, Medine's relationship with her followers recovered. "As with everything else on the internet," Medine says, "the rage died down to make room for the next marginal scandal. And when that happened after a considerably long four days of beating myself up over getting engaged and really wondering if maybe I couldn't have it all-- would I have to sacrifice my blog for my man or my man for my blog-- the insecurities finally melted away and I felt like I could enjoy my engagement." [38]

They were wed in June 2012 at The St. Regis Hotel in Manhattan.[39] She and her husband currently live in the East Village.[40] In the December 16, 2016 episode of her podcast, she revealed that she suffered a miscarriage.

In 2013, her brother Haim launched jewelry line Khai Khai and her mother Laura launched jewelry line The Laura Medine Collection.[41][42]

In November 2017, Medine announced via Man Repeller that she and her husband are expecting twins.[43]

On March 1, 2018, Medine gave birth to twin girls Laura and Madeline.


  1. ^ https://www.nytimes.com/2010/12/16/fashion/16MANREPELLER.html
  2. ^ Ep 6: Choice, retrieved 2017-09-10 
  3. ^ Abraham, Tamara (11 October 2012). "'Man Repeller' Leandra Medine FINALLY introduces her husband - and the 'simple' bridal look she chose to wed him in". Daily Mail Online. London. Retrieved 24 May 2013. 
  4. ^ "Olsen twins, Alexander Wang and Man Repeller labelled Forbes' most influential trend-setters as they land 30 Under 30 list". The Daily Mail. London. 18 December 2012. Retrieved 29 December 2012. 
  5. ^ "25 Best Blogs 2012". Time. 22 October 2012. Archived from the original on 26 December 2012. 
  6. ^ Bloglovin' Awards
  7. ^ a b Oberlin, Allison (October 9, 2015). "Fashion Crush Friday: Leandra Medine". Ink Magazine. Retrieved March 2, 2017. 
  8. ^ Power, Faye (September 2, 2014). "Where Leandra Medine Hangs Out in NYC". Gotham. Retrieved March 2, 2017. 
  9. ^ Medine, Leandra (June 4, 2012). "On My Face". Man Repeller. Retrieved March 2, 2017. 
  10. ^ Heebner, Jennifer (November 29, 2013). "Get to Know Laura Medine of Laura Medine Co". JCK. Archived from the original on 2016-04-24. Retrieved March 2, 2017. 
  11. ^ a b Wallace, Benjamin (February 8, 2014). "What's So Alluring About a Woman Known As Man Repeller?". New York. Retrieved March 3, 2017. 
  12. ^ Kopun, Francine (September 9, 2010). "Man Repeller: How style can be a girl's worst friend". Toronto Star. Retrieved December 29, 2012. 
  13. ^ Cunningham, Erin (August 5, 2013). "Haim Medine's Jewelry Line Khai Khai". The Daily Beast. Retrieved March 2, 2017. 
  14. ^ Medine, Leandra (May 2, 2012). "MR vs. LDR". Man Repeller. Retrieved March 2, 2017. 
  15. ^ Medine, Leandra (March 6, 2014). "Three's a Trend: Patchwork Denim like It's '92 Again". Man Repeller. Retrieved March 2, 2017. 
  16. ^ Syrett, Alison. "What To Expect From The Man Repeller's Very First Book". Lucky. Archived from the original on August 7, 2013. Retrieved March 3, 2017. 
  17. ^ Galante, Meredith (September 26, 2011). "THE MAN REPELLER: How A 22-Year-Old Blogger Wound Up On The Runway At New York Fashion Week". Business Insider. Retrieved March 3, 2017. 
  18. ^ "New Schoolers Make Forbes' "30 Under 30"". The New School News. January 14, 2014. Retrieved March 3, 2017. 
  19. ^ Medine, Leandra (2013). Man Repeller: Seeking Love, Finding Overalls. New York: Grand Central Publishing. ISBN 9781455521388. 
  20. ^ Medine, Leandra (April 7, 2010). "An Anecdote". Boogers + Bagels. Archived from the original on March 27, 2014. 
  21. ^ Battan, Carrie (February 9, 2011). "It's a Look: A Heart-to-Heart With Man Repeller, Fashion's New Ick Girl". New York Observer. Retrieved March 2, 2017. 
  22. ^ a b Aleksander, Irina (December 15, 2010). "Fashion Triumph: Deflecting the Male Gaze". The New York Times. Retrieved December 29, 2012. 
  23. ^ a b Manning, Charles (June 8, 2015). "Man Repeller's Leandra Medine Is Literally Turning Down Money Left and Right". Cosmopolitan. Retrieved March 14, 2017. 
  24. ^ "Inside the Man Repeller's New Office". Elle. August 12, 2014. Retrieved March 17, 2017. 
  25. ^ Christensen, Lauren (September 10, 2013). "Q&A: Fashion Blogger Leandra Medine on The Man Repeller, Her New Memoir, and Why Blog Posts Are Like One-Night Stands". Vanity Fair. Retrieved March 17, 2017. 
  26. ^ Gillies, Meredith (June 15, 2012). "The Man Repeller's Top 20: Leandra Medine's Lessons In Style". The Huffington Post Canada. Retrieved March 17, 2017. 
  27. ^ Nally, Claire; Smith, Angela, eds. (2015). Twenty-first Century Feminism: Forming and Performing Femininity. London: Palgrave Macmillan. ISBN 978-1137492845. 
  28. ^ McCall, Tyler. "The Man Repeller's Leandra Medine Talks Her First Book, Due Out Next Year". Fashionista. Retrieved 29 December 2012. 
  29. ^ http://www.manrepeller.com/seeking-love-finding-overalls The Man Repeller
  30. ^ a b http://www.businessoffashion.com/2012/07/the-business-of-blogging-the-man-repeller.html Business of Fashion: The Business of Blogging | The Man Repeller
  31. ^ "What's So Alluring About a Woman Known As Man Repeller?". The Cut. Retrieved 2016-02-08. 
  32. ^ Medine, Leandra. "The Big White Dress (And an Organza Jacket)." Man Repeller: Seeking Love. Finding Overalls. New York: Grand Central, 2013. 230. Print.
  33. ^ http://www.style.com/fashionshows/review/S2012RTW-RMINKOFF Style.com: Rebecca Minkoff
  34. ^ http://www.manrepeller.com/2017/03/man-repeller-topshop-jeans-collaboration.html The Man Repeller
  35. ^ Nisita, Lexi. "Leandra Medine of The Man Repeller Wedding". Refinery29. Retrieved 29 December 2012. 
  36. ^ http://www.thedailybeast.com/articles/2013/09/10/the-15-most-cringe-worthy-bits-from-man-repeller-seeking-love-finding-overalls.html
  37. ^ Krupnick, Ellie (15 June 2012). "PHOTOS: The Man Repeller Ties The Knot". Huffington Post. 
  38. ^ Medine, Leandra. "The Peplum." Man Repeller: Seeking Love. Finding Overalls. New York: Grand Central, 2013. 189-192. Print.
  39. ^ Wicks, Amy. "The Man Repeller's Leandra Medine Talks Weddings, Cake". Women's Wear Daily. Retrieved 29 December 2012. 
  40. ^ Kaufman, Joanne (August 22, 2014). "In the Style of Transitional Me: Leandra Medine, Man Repeller". The New York Times. Retrieved March 14, 2017. 
  41. ^ http://boston.racked.com/archives/2013/09/13/meet-haim-medine-racked-young-gun-and-khai-khai-designer.php
  42. ^ http://www.elle.com/news/fashion-style/laura-medine-jewelry-interview
  43. ^ https://www.manrepeller.com/2017/11/leandra-medine-pregnant.html

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