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Nas Daily

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Nuseir Yassin
Nuseir Yassin
Born (1992-02-09) 9 February 1992 (age 32)
Arraba, Israel
NationalityIsraeli
Other namesNas
EducationHarvard University
OccupationVideo blogger
Years active2013-present
Known forNas Daily

Nuseir Yassin (Arabic: نصير ياسين, Hebrew: נוסייר יאסין; born 9 February 1992) is an Israeli-Arab video blogger who created 1,000 daily 1-minute videos on Facebook under the page, Nas Daily. He currently operates the Nas Daily Corporation, a video production company that uploads weekly videos.[1]

Biography

Early life and career

Yassin was born in Arraba, to a Muslim-Arab family of Palestinian descent.[2] He describes himself as Palestinian-Israeli.[3] He is the second of four children; his mother is a teacher and his father is a psychologist.[2][4] His native language is Arabic; he also speaks English and non-fluent Hebrew.[5][6]Although raised Muslim, he has since stopped practicing Islam.[7]

Yassin applied to Harvard University at the age of 19, seeking a degree in aerospace engineering, and received a scholarship.[4] His application essay detailed his struggle to achieve his dreams being an Arab born in Israel.[2] He graduated with a degree in economics in 2014 and also studied computer science.[4][5] While earning his degree, Yassin co-founded a pay-it-forward registration service, and a social media search engine.[8][9]

In September 2014, he started working as a software developer for Venmo, a mobile payment service owned by PayPal.[10][11]

Nas Daily

In 2016, Yassin quit his job at Venmo and decided to explore the world,[10][4] with the intention of video-documenting his travels.[11] This resulted in the creation of a Facebook page named Nas Daily ("Nas" means "people" in Arabic), where he would create a video every day for 1,000 days.[4] After meeting Facebook founder Mark Zuckerberg in early 2018, Nas Daily was upgraded to "show" status,[12] and, by September 2018, his page had amassed over 8 million followers.[13] By November of the same year, this number had risen to over 10 million.[14]

All the videos are one-minute long and they are posted to Facebook. Yassin said in 2017 that he does not post the videos to YouTube because he believes this to be more lucrative as well as making the experience more personal for his viewers.[11] In 2019 he started to upload old videos of his on his official YouTube channel Nas Daily Official. The videos are shot using an SLR camera with an attached microphone, and are then edited before being released the next day.[12] On average, each video takes around six hours to shoot and three hours to edit.[2] The topics for the videos are based on suggestions provided by his Facebook followers.[13] Each video ends with the tagline: "That’s one minute, see you tomorrow!"[12]

Yassin's collaborators include video-maker (and girlfriend) Alyne Tamir, an American-Israeli video-maker,[15] and Agon Hare, a video blogger and musician from Poland.[16]

Due to the popularity of the videos with non-English speaking audiences, subtitles are provided in various languages, such as Hindi, Chinese and Arabic.[17]

After Nas Daily

Yassin finished the 1000 daily video journey on 5 January 2019, ending the last video with the tagline: "That’s one minute, see you soon". On 1 February 2019, he started making one video per week, for a planned 100 weeks until the beginning of 2021.

Yassin currently lives in Singapore and has a video making company.[1] His memoir, Around the World in 60 Seconds: The Nas Daily Journey, was released on 5 November 2019.[18]

References

  1. ^ "'Most people don't influence shit': Nas Daily on why 'influencers' have five years left and brand partnerships". The Drum. Retrieved 4 February 2020.
  2. ^ a b c d Steinberg, Jessica (4 March 2017). "For Israeli Arab one-minute video blogger, time is of the essence". The Times of Israel. Retrieved 10 August 2018.
  3. ^ "Nas Daily is from ISRAEL OR PALESTINE?!". Nas Daily - Facebook. Retrieved 22 November 2018.
  4. ^ a b c d e Perper, Rosie (30 May 2018). "An Israeli-Palestinian Harvard graduate quit his job to travel the world — and is now one of the most successful creators on Facebook". Business Insider. Retrieved 10 August 2018.
  5. ^ a b Baker, Luke (3 March 2017). "Palestinian-Israeli covers the world in viral one-minute videos". Reuters. Retrieved 10 August 2018.
  6. ^ "Nas Daily". www.facebook.com.
  7. ^ https://www.facebook.com/nasdaily/videos/912129025605917/
  8. ^ Szaniszlo, Marie (4 March 2012). "'Pay It Forward' inspires Kindify site". Boston Herald. Retrieved 10 August 2018.
  9. ^ "Kindify". Crunchbase. Retrieved 10 August 2018.
  10. ^ a b Logan, Nick (5 August 2018). "Nuseir Yassin quit his job, started Nas Daily and brought the world to your Facebook newsfeed". Globalnews.ca. Retrieved 10 August 2018.
  11. ^ a b c Mercado, Darla (12 April 2017). "Facebook video star refuses to cash in via YouTube". CNBC. Retrieved 10 August 2018.
  12. ^ a b c Ferrante, Malcolm Scerri (6 May 2018). "Life with the Nas Daily crew". Times of Malta. Retrieved 10 August 2018.
  13. ^ a b McCarthy, Simone (25 September 2018). "I'm scared of China, says Nas Daily vlogger who thinks Singapore is 'almost perfect'". South China Morning Post. Retrieved 18 December 2018.
  14. ^ Steinberg, Jessica (8 November 2018). "Vlogger Nas Daily returns home, and everyone wants a piece of him". The Times of Israel. Retrieved 18 December 2018.
  15. ^ timgoh (17 April 2019). "Nas Daily arrives in Singapore to set up home and company". The Straits Times. Retrieved 4 February 2020.
  16. ^ Jamora-Garceau, Therese. "Is there more love in the Philippines? Nas Daily says yes". philstar.com. Retrieved 4 February 2020.
  17. ^ "Popular vlogger Nuseir Yassin starts 'Nas Daily Hindi' for Indian audience". The News Mill. 4 July 2019. Retrieved 4 July 2019.
  18. ^ "Just the Messenger: PW Talks with Nuseir Yassin". www.publishersweekly.com. Retrieved 4 February 2020.{{cite web}}: CS1 maint: url-status (link)
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