Venmo

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Venmo
Venmo Logo.svg
Original author(s) Andrew Kortina and Iqram Magdon-Ismail
Developer(s) Venmo, LLC (Subsidiary of PayPal)
Initial release 2009; 8 years ago (2009)
Platform iOS
Android
Web
Available in English
Website www.venmo.com

Venmo is a mobile payment service owned by PayPal. It allows users to transfer money between one another using a mobile phone app or web interface. Venmo currently has around 203 million active users.[1] It handled 17.6 billion dollars in transactions in 2016 [2] and 6.8 billion dollars in transactions in Q1 of 2017 which more than doubled its volume in Q1 of 2016. [1]

Cash transfers using Venmo are not considered instantaneous and can be canceled after an initial transfer is sent. These transfers can take one to several days to transfer. The Better Business Bureau reports some scammers exploit this on Craigslist and other services.[3]

History[edit]

Venmo was founded by two friends, Andrew Kortina and Iqram Magdon-Ismail, who met as freshman roommates at the University of Pennsylvania. According to Kortina, the idea of Venmo originated when Magdon-Ismail forgot his wallet during a trip to visit Kortina. The process of settling their accounts was a hassle, so they started working on a way to send money through mobile devices. Their original prototype sent money through text messages, but they eventually transitioned from text messages to a mobile app.[4]

There were three original funding rounds for Venmo[5] before it was acquired in 2012 by Braintree for $26.2 million. In 2013, PayPal acquired Braintree for $800 million.[4] Prior to October 2015, Venmo prohibited merchants from accepting Venmo payments. On January 27, 2016, PayPal announced that Venmo was working with select merchants who would accept Venmo as payment. Initial launch partners included meal delivery service Munchery and ticketing app Gametime.[6] Now Venmo has begun to roll out the ability for all merchants that currently accept PayPal to integrate Venmo as payment. This can potentially reach millions of businesses by the end of 2017 which would help Venmo generate revenue and monetize. [7]

Service[edit]

Venmo is a mobile payment service that lets users transfer money to each other. It follows a similar business model to PayPal. Venmo describes itself as a "digital wallet". Users sign up and create an account by providing basic information and bank account information using their mobile app or on the Venmo website and they can find others who have created an account. Friends and recipients of transactions can be found via phone number, Venmo username, or email.

Users have a Venmo balance that is used for their transactions. They can link their bank accounts, debit cards, or credit cards to their Venmo account. Paying with a bank account or debit card is free, but credit cards have a 3% fee for each transaction.[8] If a user does not have enough funds on Venmo itself when making a transaction, it will automatically withdraw the supplemental funds from the registered bank account or card.

When you first create your account in a seven day period, your total transactions can not exceed $299.99 until you verify your identity.[9] After your identity is verified, you can send up to $2,999.99 for each seven day period.[10]

Social component[edit]

Social feed of transactions on Venmo[11]

The unique aspect behind Venmo is the social interaction; it was created so friends could quickly split bills whether that is for movies, dinner, rent, tickets, or anything. When a user makes a transaction, the transaction details (stripped of the payment amount) are shared on the user's "news feed" and to the user's network of friends.[12] This mimics that of a social media feed. Venmo encourages social interaction on the application through comments using jokes or emojis and to also see what your friends are up to. The social component is another reason Venmo gained so much popularity. Early on Venmo required new users to sign up through Facebook which made it easy to find peers they wanted to pay but also it provided Venmo with a free marketing opportunity.[13] The transactions can be made private, but most users keep the default and do not change the privacy settings.[14] Venmo was not created for transferring money to people you do not know, but rather it was designed to transfer money between peers who trust each other. Venmo does not have either buyer or seller protection, so avoid using Venmo for goods and services.[15]

Security and criticisms[edit]

Venmo has claimed that its security is bank-grade, and that personal and financial data are encrypted and protected on secure servers to guard against any unauthorized transactions.[16] These security claims have been questioned by journalists, security researchers, and the California Office of Business Oversight.[17][18][19]

See also[edit]

References[edit]

  1. ^ a b Gagliordi, Natalie. "PayPal delivers solid Q1, payment volume reaches $99 billion". Retrieved 2017-06-14. 
  2. ^ Intelligence,BI. "Venmo's monetization will be worth watching". Business Insider. Retrieved 14 Jun 2017. 
  3. ^ "Scammers Use Venmo to Fool Sellers". Retrieved 2016-10-24. 
  4. ^ a b Gillette, Felix (November 20, 2014). "Cash Is for Losers!". Bloomberg. Retrieved November 13, 2016. 
  5. ^ "Venmo-Funding Rounds". Crunchbase. Retrieved 15 June 2017. 
  6. ^ Rao, Leena (January 27, 2016). "You Can Now Use PayPal's Venmo To Pay Merchants". Fortune.com. Retrieved March 8, 2017. 
  7. ^ Toplin, Jaime. "Venmo makes moves to monetize". Retrieved June 14, 2017. 
  8. ^ "Pricing". Venmo.com. 
  9. ^ Allan,Patrick (January 11, 2016). "Money Transfer Showdown: Square Cash vs. Venmo vs. PayPal". Retrieved June 23, 2017. 
  10. ^ "Payment Limits". Venmo.com. 
  11. ^ "Venmo-Braintree". Braintree. 
  12. ^ Moorthy, Neelesh (March 25, 2015). "Cash, credit or mobile app: the rise of Venmo". The Chronicle. Retrieved April 18, 2015. 
  13. ^ Bird,John (November 4, 2015). "How Venmo Won In One Of The Most Crowded Spaces In Tech". Retrieved June 23, 2017. 
  14. ^ Wener-Fligner, Zach (March 20, 2015). "The emoji of Venmo: food, booze, partying, and, occasionally, rent". Quartz. Retrieved April 18, 2015. 
  15. ^ "Security". Venmo.com. 
  16. ^ "Venmo: App to make and share payments". Fiscal Today. Retrieved 24 June 2015. 
  17. ^ "Venmo security: it's not as strong as the company wants you to think". Slate. 2015-02-01. Retrieved 2015-10-23. 
  18. ^ "Security research of a social payment app" (PDF). MIT CSAIL. 2014-05-14. Retrieved 2015-10-23. 
  19. ^ "Venmo App: Users Raise Questions About the Security of Peer-to-Peer Money Transfer Service". ABC News (USA). 2015-03-18. Retrieved 2015-10-23. 

External links[edit]