VTM 3

Vitaya
Country	Belgium
Ownership
Owner	DPG Media

Vitaya is a Flemish television station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000. Vitaya can be seen on Flemish cable and satellite services. The station is part of DPG Media (formerly Medialaan, VMMa, and VTM)

Vitaya began as a niche station with seven blocks of programming:

Eet-Wijzer
Gemengde Gevoelens
Spiegelbeeld
Vrije Tijd
Wonen
Kinderen
Vitali-Tijd

In 2003, the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show, and a fitness show.

Vitaya profiles itself as a lifestyle station and is oriented at the following subjects: happiness, health, good food, the family, gardening and interior design, fashion, leisure and travel, lifestyle, and human interest.

Because of the launch of the SBS station Vijf with a similar profile, Vitaya received some competition.^[3] Vitaya started to show more foreign productions and produced more own programs and thereby drastically expanded the broadcasting time. In that way, the station was able to keep on growing and end 2005 in the green.^{[citation needed]}

Programming

Current Flemish (co-)productions

De keuken van Sofie (cooking)
LouisLouise (reruns)

Current imported productions

Imported productions which are not currently aired

References

^ . dpgmedia.be https://www.dpgmedia.be/nl/nieuws/vtm-breidt-vanaf-het-najaar-uit-met-vtm-2-vtm-3-en-vtm-4. {{cite web}}: Missing or empty |title= (help)
^ "Marktaandelen van de belangrijkste Vlaamse tv-netten in 2008" (PDF). Var.
^ Vitaya's analysis after one month Vijftv - Het Nieuwsblad, retrieved February 17, 2010 (in Dutch)

[1] . dpgmedia.be https://www.dpgmedia.be/nl/nieuws/vtm-breidt-vanaf-het-najaar-uit-met-vtm-2-vtm-3-en-vtm-4. {{cite web}}: Missing or empty |title= (help)

[2] "Marktaandelen van de belangrijkste Vlaamse tv-netten in 2008" (PDF). Var.

[3] Vitaya's analysis after one month Vijftv - Het Nieuwsblad, retrieved February 17, 2010 (in Dutch)

[3]