Mavi Jeans
 | |
| Company type | Private |
|---|---|
| Industry | Textile |
| Founded | 1991 |
| Headquarters | Istanbul, Turkey |
Key people | Sait Akarlılar, Founder Cüneyt Yavuz, CEO |
| Products | Denim Accessories |
| Revenue |  ₺747 Million (2014/TL) |
| Website | www.mavi.com |
Mavi is a Turkish brand of denim and jeans-wear founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.[1]
Mavi has flagship stores in New York City, Vancouver, Montreal, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow.[1]
Celebrities who wear this brand of jeans include Kate Winslet and Chelsea Clinton.[2] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, recording a series of commercials.[3] The campaign was so successful, that the sales increased 50%.[4]
The company's name derives from the fact that 'Mavi' is a Turkish word for blue. Its major factory is in Çerkezköy, Tekirdağ Province.
References
- ^ a b Corporate, Mavi USA, archived from the original on 2014-05-21, retrieved 21 May 2014
- ^ "Three Economic Lessons Imported From Turkey". Time. 9 February 2012.
- ^ Adriana Lima comes to act in commercial, Hürriyet Daily News, 6 March 2013
- ^ Adriana Lima: Supermodel of the Year with a Golden Heart, Women Fitness, 30 September 2013
